Every week, we feature a few of the best content on sales, marketing, and growth that we find. Below are a few of our favorites of the past week.
The best of the best
CanIRank is a hybrid SEO SaaS and SEO agency that helps businesses rank with precise data. As the world’s first SEO intelligence software, we have the tools and capabilities ready to help startups, ecommerce stores, bloggers, and SMEs a chance to compete against the big guys. CanIRank works with intuitive keyword tools and analysis to maximize a business’ SEO budget and deliver consistent, long-term results.
How to Identify a Content Gap with Keyword Research – Louisa Atto
Oftentimes, as content specialists, when we dive into a new blog, we’re eager to get started on what are usually popular topics. They might have performed well for you when you first got into the industry, but now they’re a hard sell. You need to find new topics that access your demographic and provide new insights to a tired results page. This is where content gap analysis and keyword research comes into play.
Louisa Atto of CanIRank teaches us how to come up with something new and fresh by identifying content gaps with keyword research.
The Corporate Visions Blog focuses on effective corporate sales ideas and strategies to create, elevate, capture and expand value. When your revenue and growth are on the line, you can’t rely on so-called “best practices” or a single approach for every sales conversation. Your marketing and sales teams need skills training and messaging that’s backed by rigorous academic research and proven to improve results. With Corporate Visions, you will learn tested and proven customer conversation approaches for enabling buyers to choose you at every stage of the customer lifecycle.\
How to Make Sure Your Buyers Remember Your Message – Carmen Simon
Every time you communicate with your buyers, it’s an opportunity to move them in some way—to change, to choose you, or to stay with you instead of switching to a competitor. There’s just one big obstacle in your way: Most people will forget up to 90 percent of what you communicate. And they’ll forget it rather quickly.
In this piece, Corporate Vision’s Carmen Simon explains how to become a part of your buyers’ memory and influence their decision in your favor.
The main focus of the Instapage Blog is to educate its audience and market on digital advertising best practices and increasing conversion rates through advertising personalization.
The Top 25 Lead Generation Tips Guaranteed to Fill Your Sales Funnel – Stephanie Mialki
Since every business needs new customers to grow, lead generation is a critically important piece of the marketing puzzle. To stay afloat — and ahead of the competition — every brand must implement a lead gen strategy into their advertising plan.
Check out Stephanie Mialki’s 25 tips to creating a lead generation strategy that will carry your prospects through the entire sales funnel, and take your business to the next level.
Keap’s Business Success Blog is a resource for small business owners or employees, and the entrepreneurial-minded, to find valuable, educational, and applicable information on Sales, Marketing, Business Management, Customer Service, and Business Development. Keap’s bloggers help deliver this information to them through smart, well-written, and compelling articles.
5 Business Email Subject Line Tips – Laura Dolan
Many of us receive hundreds of emails on a daily basis and depending on what you’re subscribed to, the variety can be overwhelming. Have you ever stopped to think about which ones you actually open and why? Many small business owners today are struggling to gain any attention from their email campaigns and can’t seem to figure out why.
Check out Laura Dolan’s 5 tips to help you create compelling email subject lines that are sure to increase your open rates.
Ladder is a growth marketing agency that aims to help companies grow over multiple digital channels and across the entire funnel. On Ladder’s blog you can find content that shares tactics that other companies would consider industry secrets, because one of their key values is transparency. Having worked with 200 companies, ran over 7,000 experiments with an average 43% success rate and spent over $30m in ad spend across multiple channels, you can find expert tips about digital strategy, RoI focused tactics, data-driven marketing and a test-focused approach here.
Most marketers focus on their email content before anything else, but deliverability is an equally important metric that has a massive impact on your email marketing success. It’s critical to consistently reevaluate your deliverability practices to identify weaknesses and look for ways to increase your outreach.
In this piece, Ladder’s Kate Lynch shares her most effective strategies for improving your email deliverability.
The Mediafly blog is focused on best practices for sales enablement – how do you leverage sales enablement technology and methodologies to uplevel your sales organization for increased revenue, improved quota attainment, and higher buyer satisfaction? Mediafly’s goal is to help sellers and marketers improve the buyer journey at every touchpoint.
5 Must-Dos For A Killer 2020 Sales Enablement Strategy – Jodi Cachey
With over 7,400 jobs with ‘Sales Enablement’ in the title posted on Linkedin today, it’s safe to say the majority of companies understand the need to evolve their sales practices to meet growing buyer expectations. But for many companies, the sales enablement journey is entirely new territory.
In this piece, Mediafly’s Jodi Cachey shares her 5 must-dos to include in your 2020 sales enablement strategy.
The Predictable Revenue Blog focuses on everything related to sales, whilst its audience are SDRs/AE’s and higher sales positions. The blog provides its readers with advice for building an unstoppable outbound sales machine. This requires skills in numerous areas such as list building, meetings and well-timed follow ups, which can all be read about here.
How to Sell if You Work in a Unique Niche – Angela Baker
You would think that unique niches are really tough for marketing but, in fact, a unique niche can also be a huge advantage when it comes to engaging your customers. Why is that so? Simply because it can be a great competitive advantage in today’s busy business landscape.
Check out Angela Baker’s tips on how to sell if you work in a unique niche.
The Selling Power Blog showcases thought leadership and expertise about B2B selling by publishing multiple posts by guest contributors. Topics include sales management, leadership, selling skills, sales enablement, sales strategy, and much more. Since 1981, Selling Power magazine has been the voice of authority and unique insight for B2B sales professionals. Selling Power is a media cosponsor of the Sales 3.0 Conference.
Four Simple Ways to Get Amazing Results from Sales Training – Norman Behar
Companies often select and implement training programs without a clear focus on the training objectives. Generally, investing in training is a good thing – but the investment (in time, money, travel, etc.) is much more purposeful when tied to specific ways that will help the sales team better engage with customers.
In this piece, Norman Behar shares his thoughts on the biggest drivers for sales success.
Venngage’s Design Blog is a go-to source for people looking to upgrade their content, engage their audience, and differentiate their business by using visuals. They offer in-depth guides for designing a variety of visual content types – from infographics, to presentations, to reports and more. Their blog also regularly features data-driven articles and editorial infographics relevant to small business owners, marketers, execs, consultants, nonprofits and people in the education space.
10 Marketing Trends for 2020 + Predictions From Experts – Alice Corner
Marketing trends come and go as quickly as you can say “another Google algorithm update?” New technologies and platforms are always exploding onto the scene. That’s why it’s so important to stay on top of marketing trends. If you don’t keep up, you get left behind.
In this piece, Alice Corner asks some of the best marketers in the business for their thoughts and what we should pay attention to in 2020.