Every week, we feature a few of the best content on sales, marketing, and growth that we find. Below are a few of our favorites of the past week.
The best of the best
Aircall is a cloud-based phone system with a focus on intuitive software integrations. The Aircall blog serves-up insights and advice to the desk warriors who rely on person-to-person conversations to meet targets! That is to say, Sales and Support teams.
These days, successful sales teams don’t work in isolation — particularly in software sales. By leveraging the knowledge and authority of their coworkers, SDRs can find multiple entry points into target accounts, and AEs will find new ways to persuade hesitant decision makers. In fact, every level of your sales organization has a role to play in closing new business.
In this piece, Aircall’s Daniel Weiss discusses how team selling can increase any sales organization’s chances of closing important deals.
The Ambition Blog is a top resource for sales industry professionals. The blog highlights trends, best practices and expert insights about all things sales — from coaching and development, to motivation and accountability, to visibility into numbers and performance. Sales managers and leaders who follow the blog will discover tactical knowledge and actionable takeaways that they can leverage to increase productivity and enhance the culture of their sales teams.
A Modern Sales Framework for Sales Managers – Mary Foster
For sales managers who have steep quotas to hit, mountains of metrics, and very limited time, we’ve streamlined the latest data, best practices and tools to help you create a modern sales framework for high-growth sales managers looking to win.
From goal setting to visibility to automation, here’s Mary Foster’s easy-to-follow rundown of the right way to manage your reps.
Bonjoro’s blog teaches you how to grow your business with personalised video. From simple tips to help you get started with video-selling, to tried & tested “video funnels’ that you can implement in minutes. It’s the perfect place for sales, marketing or customer success teams to learn unique video skills that will help them convert more customers, tackle churn, and spark a little customer delight along the way.
Customer onboarding is an essential component of business growth and brands are taking notice. They have woken up to the importance of creating the perfect environment for customers to learn about and adapt to their solutions as quickly as possible to avoid churn. While how-to and tutorial content is great, the smartest and most effective onboarding campaigns involve a personal touch.
Here are Amir Shahzeidi’s 5 tips on using personalized and effective videos to boost your customer onboarding experience.
The MilesWeb blog focuses on providing deep knowledge about web hosting technology. Our blogs guide you on everything right from how to start an online business, how to survive in the business competition and how to grow it with each passing day.
10 Actionable SEO Techniques For Success In 2020 – Valerie Caswell
In order to get people to find your site, you need to have a high-ranking score. The good news? There are plenty of SEO strategies that you can use to improve your rankings. Of the many rules used by Google to get your site highly ranked, one rule to follow is to avoid using repeated titles, pages and content.
In this piece, Valerie Caswell shares 10 SEO strategies that are simple to implement right away.
The Paperform Blog is a hub for everyday leaders and small business owners to take charge of their marketing, operations and design goals through easy to understand tutorials, articles and how-to guides. The blog regularly shares insights from inspirational people and priceless tips and tricks from Paperform’s cherished and knowledgeable community. The ultimate goal of the blog is to democratise digital creation and make it accessible for everyone.
How to Build a Sales Pipeline Using Video Marketing – Amir Shahzeidi
Much about the sales process has evolved over the last decade. Buyers are more informed. Where selling and building a strong sales pipeline used to be a hardcore outbound, cold-calling, and prospecting exercise, it’s evolved into a more subtle, guided approach. Video, while previously not a medium sales would use, is fast becoming one of the most valuable assets for forward-thinking sales organizations.
In this piece, Amir Shahzeidi shares tips on how to incorporate video marketing into your sales pipeline.
Workbooks offers growing businesses an end-to-end CRM and marketing automation solution – at an affordable price. Its core functionalities extend beyond sales, marketing and customer services to include event management, supplier and order management, fulfilment and invoicing.
Is AI the future of CRM? – John Cheney
AI is set to be the future of technology, but is it going to make a difference in the CRM world? In this piece, Workbooks CEO, John Cheney gives his opinion on the current standing of AI and where he sees it going in the future, and what we need to work on before we can get to a point that AI becomes viable.