Every week, we feature some of the best content on sales, marketing, and growth that we find. Below are a few of our favorites of the past week.
The best of the best
Automizy’s Blog is an email marketing hub where you can find articles about the latest email marketing automation trends, lead generation, and management.
It includes articles covering all levels of email marketing and automation such as bulk emailing, email personalization, small business email marketing, and email funnels. Its goal is to provide resources to help companies increase their business results through email marketing automation.
7 Restaurant Email Marketing Strategies To Win Customers – Akram Krayem
With the existence of Chilli’s to Pizza Hut and tens of other global restaurant brands, it is becoming more difficult for a small business to compete and gain loyal customers. While media and street advertising are still expensive, email marketing is still a small-businesses best friend. As a restaurant owner or manager, your ultimate goal is to stand-out in a competing environment of small and global brands.
In this piece, Automizy’s Akram Krayem shares his restaurant email marketing guide designed to help you win customers.
Chorus Conversations Blog is your one-stop-shop for the latest in conversation intelligence and sales leadership knowledge share. It’s a new category in an established industry, and we’ve got a lot to say! Subscribe for the latest trends in sales methodology, quota attainment quick tips, and sales enablement know-how.
6 Secrets to the Art of Team Selling – Sara Howshar
Sales has a reputation for being a very individual sport. All the best sales advice out there talks about personal motivation, individual incentives, and team-wide competition could lead you to believe that there’s no such thing as a team player when it comes to making a sale. This isn’t the case within fields like SaaS. Team selling has become an integral part of the art of selling.
In this piece, Chorus’ Sara Howshar shares 6 tips on how to encourage teams to work together for best results.
CloudApp’s Blog provides insight into productivity and collaboration trends in the workplace and how companies can adjust to the prevalence of remote work in the workplace. Whether learning how to successfully onboard employees or the benefits of a 4-day workweek, this resource provides beneficial information for employees. The goal of the blog is to provide employees from all different departments (such as Customer Support or Design) with the tools and information they need to be successful, whether they are in an office or working remotely.
10 Mistakes Companies Make When Building a Sales Automation System – The CloudApp Team
Automation is the future of business and it’s particularly applicable to salespeople. This role requires a lot of tasks that aren’t necessarily tied to the core skill-set for which most salespeople are hired. By automating these, companies can make more space for their salespeople to get the results they need.
Here are 10 issues to avoid when building a sales automation system.
The Digital Marketing Institute’s blog aims to provide mid-funnel and lower funnel oriented content which is relevant to the world of digital marketing, digital education and corporate training. The content serves to pull traffic to our site and (in turn) build our membership community.
It doesn’t matter what your industry is, or what products and services you offer – digital marketing trends cannot be ignored. Not so long ago, companies needed little more than a website and a Facebook page, but now, the digital landscape is evolving so quickly that it’s hard to keep up. In 2020, new technologies and tools will come to the fore, forcing marketers to adapt in order to keep their organizations at the top.
Read on to discover the digital marketing trends to be ready for in 2020.
Elastic.io is an integration platform as a service (aka iPaaS) with a focus on low-code cloud, hybrid and API integrations. The elastic.io blog covers the best practices and the latest trends and developments in application and data integration as well as in usage of iPaaS.
SaaS providers might think of their software products as the legacy they want to be remembered by or their answer to an – in their eyes – important, unsolved business problem. But for their clients, it is most likely just another application, one among dozens or hundreds they already have. If so, how can SaaS vendors ensure that customers will stick with their product instead of going to a competitor? The short answer is – by becoming a natural addition to customers’ existing software ecosystems, where it will work with their own IT estate, and work well.
In this piece, Olga Annenko shares her observations why the concept of software ecosystems is playing an increasingly important role with respect to today’s software selection criteria, and how SaaS providers can make their solutions ecosystem-friendly.
The Engenius Blog is dedicated to demystifying digital marketing and helping readers determine the marketing plays and tactics that will best move the needle for their business. Engenius features high-level marketing insight and wisdom combined with tactical and practice how-to articles.
2020 Digital Marketing Trends – Brooks Manley
In 2019, some key tech monopolies took the defense in DC. Google rolled out some major algorithm updates. TikTok exploded. This year there are several trends we see marketers jumping on – for instance, entirely new categories of marketing like conversational marketing. Others are data-backed consumer trends – for example, many social media users are taking “detoxes.” And still some are early predictions on what’s coming in 2020 – like the rise of newsletters and monetized content.
In this piece, Engenius’ Brooks Manley shares digital marketing trends to expect in 2020 and what can you do to prepare.
The Jobber Academy blog focuses on everything that helps home service small businesses to succeed and empower entrepreneurs to build successful, sustainable field service businesses. Its focus is industry-specific content that empowers these businesses to do that with examples and advice from real industry experts who are contributors to Academy. The blog covers everything from starting up, to business operations, to marketing, sales, and even customer service.
You have control over your home service business and are living the entrepreneurial dream. The only thing that can make it better is making your day-to-day easier. When things are easier, you have more control. When you have more control, your business is healthier and can grow faster. This is where CRMs and lead management come into play.
This piece covers everything you need to know about CRMs, lead management, and how both can make your business and your life a little easier.
The Mailtag Blog aims to educate users on how they can transform their email into their most powerful marketing and lead generation tool. That’s a big part of what the Mailtag product is.
Which Is Best for Pitching in Sales – Cold Calls VS Cold Emails – Michael Smolski
“Calling is often considered rude”, meanwhile, “cold emails don’t tell you anything”. Pitching in sales and looking to know whether it’s cold calls or cold emails that is your best shot in 2020? The answer isn’t a simple yes and a no, and it depends on many factors, such as whether your prospect knows about a call prior to it.
In this piece, Mailtag’s Micheal Smolski shares his advice on which is the best method for pitching in sales.
Wishpond’s mission is to be “A Platform Designed For Growth”, and our blog follows suit. It’s created for and fueled by top marketing experts and business owners. Publishing content that’s highly focused on providing actionable marketing and lead generation tactics to help transition our readers into doers, adding the highest possible value to our customers… growth!
18 Powerful Ways to Grow Your YouTube Channel – Victoria Taylor
YouTube is technically the second largest search engine in the world. With over 1 billion people visiting YouTube you have the chance to put your content in front of a global audience ready to buy.
Maybe you have a YouTube channel, but it doesn’t seem to be growing. Or if we’re being honest, you might not be putting enough effort in to grow it.
In this piece, Wishpond’s Victoria Taylor shares 18 powerful ways to grow your YouTube channel so you can see your subscriber count go up.