Every week, we feature some of the best content on sales, marketing, and growth that we find. Below are a few of our favorites of the past week.
The best of the best
Beamery’s blog, Talking Talent, is a repository for a wide range of subjects related to talent acquisition, from modern sourcing and recruitment marketing best practices, to technical tips on hiring activities, to new trends and concepts in the TA industry. The blog has new content every week, and offers something for every kind of recruiting professional.
If you use a low-quality email list with unverified addresses and no tracked consent, then no matter how well-crafted your messages, every time you send out an email, you might be dealing a damaging blow to your sending reputation.
Your recruiting email deliverability is more or less what you would think it is based on the name: it’s how likely your email is to be delivered to your intended recipient’s inbox.
Read this article to find out more on recruiting email deliverability.
CanIRank is a hybrid SEO software and digital marketing agency. CanIRank’s AI-driven platform provides actionable recommendations, not just data. The company blog frequently publishes reports about growth marketing and tips for startups and small businesses. Their goal is to bring more transparency to the SEO industry backed by data.
How to Pitch the Press Like a PR Pro – Mark Lewandowski
Do you wish the press would cover your business? Getting featured on a major news site or established blog can be a huge boon: not only helping to grow your brand but also gaining potential customers.
Reaching out to the press can be intimidating. You may not know what to say or even who to contact. Crafting the right pitch can mean the difference between getting your business featured in TechCrunch or Bloomberg, or having your brand go unnoticed.
In this piece, CanIRank’s Mark Lewandowski shares his strategies you can use to help your pitch stand out.
The Duct Tape Marketing Blog focuses on the idea that marketing must be simple, affordable, and effective at solving a host of problems for small businesses. It is just like any handyman will tell you that a roll of Duct Tape is the single most useful tool in their toolbox.
Building a Marketing System in 7 Steps – John Jantsch
When you think marketing, your mind might leap to tactical elements: setting up a social media profile, creating share-worthy how-to videos on your YouTube channel, soliciting positive reviews on Yelp. Those are all well and good, and they are certainly elements you’ll want to tackle eventually. But first, you’ve got to start with strategy, and strategy starts with knowing your ideal customer.
In this piece, John Jantsch walks us through the seven steps any business must take to build a robust marketing system.
The MintTwist Digital Ideas blog is your one-stop-shop for all things digital. Whether it be the latest trends, news, insightful tips or top campaigns, it has all you need to know about the world of digital marketing. Primarily written by the in-house team of experts, the blog covers everything from web design and development, search engine optimization or paid advertising. If you’re interested in digital, this is the place to go!
Digital marketing trends for 2020 – Emily Kemp, Ollie Lewis & Sergio Arboledas
Digital marketing trends change and evolve every year which means it’s extremely important for your business to adapt. Without a clear digital strategy, you risk your brand being left behind and losing potential customers. To help you stay on top of these changes, MintTwist have produced an article detailing the top digital marketing trends to be aware of for 2020. Following them will give your brand a competitive edge to enable further growth and customers for your business!
PhoneBurner is a cloud-based power dialer designed to boost productivity for outbound sales teams. The focus of the PhoneBurner blog is to educate and help sales professionals to be better and more effective at their jobs.
5 Ways to Prepare for an Important Sales Call or Meeting – Jeff Osness
If you’re cold calling a lot of leads there’s just so much preparation you can do for each call. Sure, you should invest time and money into generating targeted and qualified leads, but it may not be feasible to prepare for every call until you’re further down the funnel.
Once you get there, preparation is key. The value of your prospect is now higher. You’ve already invested effort to get where you are today. So, what can you do to put your best foot forward?
In this piece, PhoneBurner’s Jeff Osness shares five things you should do before an important sales call or meeting to give yourself the best chance of sales success.
Pointos is a restaurant management platform designed to help restaurants and bars operate more efficiently and profitably. Its platform provides POS, payment processing, reporting analytics, and deep insights that help the bottom line. Its competitive monthly pay options and ultra-competitive processing rates make PointOS the most affordable and complete restaurant management system out there.
Owning and operating a restaurant is more complicated than ever. Credit card payments now account for well over ½ merchants’ total transactions, meaning all businesses need to accept credit cards to be profitable. Unfortunately, accepting credit cards means paying processing fees, which can be complicated and burdensome to any business, no matter the size.
This article will show you how to make credit card transactions more profitable, and save you money each month.
The Salesflare blog doesn’t only focus on how to organize and automate your sales, as its name might suggest. You’ll also find a lot of high quality content for startup and agency founders. It ranges from topics like how to get funded and how to be successful at content marketing (they’ve written up a full Masterclass on both topics) and how to build out your company, to inspiring podcasts with fellow founders.
The Essential 11 Sales Skills Every Salesperson Needs – Ali Colwell
There are plenty of crucial sales skills you need to have to be a successful and effective salesperson. But beyond knowing how to use a CRM or how to create a sales forecast, being a great salesperson means you’re in tune with your soft sales skills just as much as your technical sales skills.
In this piece, Salesflare’s Ali Colwell shares her list of 11 essential sales skills you’ll need to be highly effective.
The Center for Sales Strategy’s Blog is packed with guidance on recruiting, developing, and managing the best sales talent on your team. Having trouble with turnover or attracting high-performing salespeople? Looking for unique perspectives on how to improve sales performance? This blog has the tips you need to increase your sales revenue by building a culture centered around professional development and client needs.
20 Bold Sales Predictions for the 2020s – Matt Sunshine
The world of sales has rapidly changed as new technology evolved and became more accessible to businesses and sales teams. Over the last decade, the major trends in sales have included ideas like inbound marketing, social selling, and implementing sales enablement tools.
From companies becoming more intentional about building a culture of engagement to sellers mastering the art of shared-screen conversations, predictions in sales trends for the next decade take a slightly different approach.
Here are Matt Sunshine’s predictions for the next ten years in sales, sales management, and sales marketing trends.