Every week, we feature some of the best content on sales, marketing, and growth that we find. Below are a few of our favorites of the past week.
The best of the best
Aeroleads blog is a one-stop platform for all B2B companies that helps them understand various tips, tricks, and strategies required to boost their lead generation and email marketing efforts. With several automation tools featured on its blog, you can perform your work productively and efficiently. Aeroleads are keen to help not only companies but also individuals to connect with the right audience and benefit more from their niche.
5 Steps to Kick-Start Your Lead Generation in 2020 – Deepti Jain
Statistics show that only 22% of businesses are satisfied with their conversion rate. A good lead generation strategy is what your business needs. By definition, lead generating refers to a process of identifying and cultivating potential clients for your products or services. It is that killer strategy that you use to generate more leads to your website.
In this piece, Aerolead’s Deepti Jain shares his five steps to kick-start your lead generation in 2020.
Curatti has always tried to make sense of the rapid changes in Digital Marketing. Its blog is comprised of articles which provide valuable resources to small business owners. The focus of Curatti is as the tagline suggests “The Editors of Chaos” and is aimed at anyone who wants to stay up with all the latest trends, technology, strategy and anything in the digital world. Many of its followers have become their writers and they each talk about these changes from their perspective and expertise.
An effective content marketing strategy always involves a lot of planning and cross-team collaborating. As a business, you need to create content that builds brand familiarity. In other words, your current and future customers need to easily identify your content with you, whether it’s text, an image or a video. Creating consistent style and a consistent level of copywriting, is essential for a strong foundation for your company.
In this piece, Anna Fox share her tips on how to create writing guidelines that will boost your content marketing results.
Hive’s Blog is a go-to source for the latest tips, trends and best practices for email marketing professionals. From tips on segmentation and deliverability to implementing successful automations, find out how to engage your customers better and sell more with a smart email marketing strategy.
5 Predictions for The State of Email Marketing in 2020 – Ian Roberts
Last year was a whirlwind for email marketing. Marketers have more power to action their data now than ever. Trends are fully moving away from the old spray-and-pray method, with tailored email automations becoming the new norm. It’s hard to find an email that’s not personalized, with millions of actions triggering automated emails every day. These email trends show no signs of stopping, and we’re excited to see what heights they reach in 2020.
Check out Hive’s Ian Roberts top five predictions on where email marketing is headed this year.
SalesForce Search is a sales recruitment agency that specializes in the recruitment and placement of sales professionals. Selling is the most critical component to any company and recruiting and hiring sales people is challenging.The focus for the SalesForce Search blog is to help companies hire better salespeople and to help great salespeople get hired.
Don’t Give Up! 4 Ways to Salvage a Sale – Jace Ermidis
Sales is a challenging profession. Closing a deal takes time, effort, resources, and skill. Sales professionals know that hearing “no” is part of the job. Many sales reps give up too early on a deal. Just because things become challenging doesn’t mean you can’t come to a mutually beneficial agreement with a client. Rather than give up, it’s important to make an attempt to salvage the sale. Don’t let your time and effort go to waste.
In this blog, Toronto sales recruiters take a look at some of the common signs you are on the verge of losing a sale and the ways you can salvage it.
Salesmate is a sales CRM platform that helps businesses to streamline their sales workflow and help win new customers. Its blog is entirely focused on providing tips, techniques, and strategies that sales reps, managers and entrepreneurs can implement to make their sales process successful and help grow their business.
Using N.E.A.T. Selling Methodology in your Sales Process – Saptarshi Das
Business owners always employ sales playbooks, frameworks, and various strategies. The reason: they want to profit and scale. Sales methodologies have played a significant role in helping businesses realize the revenue goals. Sales have gone through many changes in the past decade. There have been experiments on the way businesses can grow their revenue cycle.
In this article, Saptarshi Das explains the N.E.A.T. sales methodologies which intends to guide sales professionals while selling.
SimplyCast’s blog covers all aspects of engagement automation. From SMS marketing campaigns to emergency communication management and everything in between, you’re sure to find what you’re looking for to optimize your communication and engagement strategies.
The Complete Guide to Creating High Converting Landing Pages – Alissa MacDougall
A landing page, lead capture page, static page, or whatever term you are most comfortable with, is a single, standalone web page with one purpose: turn visitors into leads. And, nothing does that better than a well-designed, high converting landing page. Design is only one aspect of creating a high converting landing page: pre-planning, thinking ahead, and a little bit of research are also important aspects.
In this piece, SimplyCast’s Alissa MacDougall lays out everything you need to know to ensure your landing page converts visitors into leads.