Every week, we feature some of the best content on sales, marketing, and growth that we find. Below are a few of our favorites of the past week.
The best of the best
Backlinko is one of the most popular marketing blogs on the planet. And it grew largely because the content that it publishes focus on 100% actionable strategies and techniques, like The Skyscraper Technique, The Moving Man Method, Concept Visuals and more. Its core audience, professional marketers, has now grown to over 300k monthly readers.
Local SEO: The Definitive Guide (2020) – Brian Dean
Local SEO is the practice of optimizing a local brick and mortar business for location-based keywords, such as “locksmith New York”. Local search engine optimization includes optimizing the business’s website as well as their Google My Business profile. If you can get your local business in front of these searches, there’s a good chance they’ll be walking through your door a few minutes later.
In this piece, Backlinko’s Brian Dean shares the ultimate guide to local SEO in 2020.
Chamaileon is a collaborative email builder and email content management system. It provides a solution for email teams to create the best email campaigns in less time. Chamaileon’s blog is compiled several inspirational articles regarding usual and unusual holiday and seasonal email campaign ideas and best practices. It’s geared towards helping email designers, email marketers and their management, by publishing content that is different from the other email blogs.
Here you can find the longest articles about the challenges of everyday email production – the team at Chamaileon take the email production process seriously and aim to revolutionize it.
Email Personalization & Design: What, How, & Why? – Yasmine Nahdi
Personalization and dynamic content was the number one trend for email design in 2019. With a quick Google search, you can find hundreds of stats and case studies of companies and brands that made incredible improvements in their email metrics simply by adding some dynamic content to their emails.However, designing beautiful looking, responsive emails while using highly personalized email content might be tricky for some.
In this article, Chamaileon’s Yasmine Nahdi explores the correlation between professional-looking email design and personalized dynamic email content.
Hatchbuck’s blog covers everything pertaining to marketing automation, small business and agency success, business growth, digital marketing and social media trends, and sales and marketing best practices. The blog’s ultimate goal is to provide a variety of content that keep marketers, sales professionals, and business leaders abreast of their industry insights and updates so they can be better at their jobs.
7 Digital Marketing Trends We’re Looking Forward to in 2020 – Jessica Lunk
There’s no doubt that marketing is an exciting field to be in right now. The digital revolution has led to rapid changes and developments, with major implications for the way that brands strategize campaigns and engage with their customers. And if we’ve learned anything, it’s that it’s hard to predict exactly where we’re going. 2019 is in our rearview mirror, and we’re fastening our seatbelts as we head forward towards the roaring ‘20s.
In this piece, Hatchbuck’s Jessica Lunk shares 7 digital marketing trends your marketing team should be prepared for in 2020.
The goal of Leadfeeder’s blog is to provide B2B marketing and sales teams with actionable advice on how to use buyer intent data in real-life. The blog offers best practices in marketing and sales, in-depth how-to guides, interviews with thought leaders, and more. Leadfeeder wants to show marketers how to bring the traffic, identify it, then let sales convert it. The Leadfeeder blog is changing the CRO game for marketers and sales teams.
B2B cold emailing is hard, isn’t it? The modern inbox is a noisy and fiercely competitive place. The average office worker gets over 120 emails a day. And, 59 percent of email recipients say they receive sales emails that are irrelevant. Marketers and salespeople are making leads tough to reach. And everybody is offering them something — including you. But, it’s not all doom and gloom.
In this article, Leadfeeder’s Anna Crowe shares her top B2B cold email templates that will boost your response rates, generate more leads, and increase your bottom line.
The LeadFuze blog focuses on delivering in-depth lead generation content for salespeople, and recruiters. The blog hosts content from people in the trenches, as well as their own data and insights, into what is working to attract more customers and candidates. Have a brand and want exposure to their audience of 20k+ professionals? Contact them about guest post opportunities.
As you probably already know, social selling is very important. Many B2B companies are leveraging social selling to add value to their prospects and get clients interested in their product. However, even though most businesses put in a lot of effort in this regard, they barely manage to move the needle. The reason is simple: they are not following the right process.
In this guide, Leadfuze’s Josh Slone shares his tips on how you can use content to enhance your social selling process and boost your performance.
The Mailtrap Blog covers every aspect of sending emails and in particular discusses the infrastructure of it – sending providers, authentications or avoiding spam filters. In addition, it features content about email marketing – conversion, deliverability, trends, and best practices. If you’re involved in sending emails, you’re guaranteed to find something of value on the Mailtrap Blog.
Email Testing Checklist – Yevgen Tsvetukhin
This article is an ultimate checklist outlining everything you should do before sending an important email campaign. It lists 38 great tools that can help you test various aspects of the process – testing SPTP server capacity, deliverability, and spam testing. The article also explains how to test the emails themselves – their content, HTML behind them or a subject line.
The main focus on the Nutshell blog is to help people learn new things that might help them be better at what they do. It’s all about giving people tangible takeaways rather than just ranking for keywords.
10 Sales Pitch Ideas and Examples to Boost your Close Rate – Cody Slingerland
A sales pitch is a concise, persuasive speech that explains what your product is, communicates its value, and encourages the customer to make a purchase. It’s your chance to turn a prospect’s interest into action. But it can also make or break a deal. If your buyer isn’t hooked by what you have to say, they likely won’t purchase your product.
In this article, Cody Slingerland looks at 10 sales pitch ideas that will help you create your own and describes some good and bad examples for each.
Ecommerce & Omnichannel Marketing Blog by Omnisend covers a variety of e-commerce marketing topics and is a well-known source for the latest field statistics and reports.
On this blog, you will find practical guides to email deliverability, basic and advanced marketing automation, interactive email campaigns, etc. Omnisend blog shares in-depth knowledge and step-by-step tutorials on how to combine marketing channels, like email and text messages, to provide the best customer experience on earth.
SMS Marketing: Guidelines and Examples for 2020 – Whitney Blankenship
SMS marketing is far from a ground-breaking new concept. While SMS marketing has been a niche channel for some time, we saw more brands capitalizing on this channel last year than ever before. SMS is experiencing a rebirth, a kind of renaissance, and marketers are seeing the value that this channel has to offer. In fact during the recent holiday shopping season:
- E-commerce brands earned a 14% CTR with SMS
- SMS also earned 592% higher order rates than email
- We saw 21% more orders coming from SMS vs email
In this piece, Whitney Blankenship explores just what that value is, and how to get it for your own e-commerce store.
Teamgate CRM blog is all about the sales. New articles written by contributing authors worldwide are published a few times a week and always feature practical tips for the sales and marketing representatives. Teamgate CRM blog focuses on educating businesses about the modern and technologically advanced ways of customer acquisition and sales.
SaaS Marketing: 5 Powerful Tactics to Increase Sales – Juliette Anderson
Other than ensuring that your SaaS product is running like a well-oiled machine, do you know the other thing that keeps developers up at night? They would ask themselves how to increase their sales.
Mind you, acquiring new customers is one of the most challenging things that you should do when you are in SaaS. No wonder some companies would tap the help of a SaaS marketing agency to take the load off of their shoulders.
In this piece, Teamgate’s Juliette Anderson talks through five tactics that can help you boost your SaaS sales.