Every week, we feature some of the best content on sales, marketing, and growth that we find. Below are a few of our favorites of the past week.
The best of the best
The Brevet Group provides weekly insights on modern selling trends and best practices in the B2B sales space. With focuses ranging from sales training, sales enablement, sales compensation, and sales messaging, their team of seasoned experts provide customized solutions to help its clients sell smarter. Their insights go beyond the theoretical to provide hands-on, tangible actions based off their decades of client experiences.
How to Prepare for a Slowdown in 2020 – Ralph Grimse
Businesses are entering a year of peak uncertainty. Global markets are uneasy. Trade and tariffs continue to impact many industries. Capital expenditures are more under scrutiny. New regulations are hitting. Budgets are maxing out on growth and cost savings. All this while a US presidential election looms on the horizon. Risk and unknowns in every direction. Sales professionals must be prepared to navigate their customers through this period of uncertainty.
In this piece, Ralph Grimse shares his tactical strategies that your teams can use to improve the odds they hit the number this year.
Constant Contact’s online marketing blog features practical, step-by-step advice for small business owners looking to grow their businesses with online marketing. By sharing tools and free resources, and building on their decades of online marketing experience, it’s their goal to help small businesses and nonprofits to thrive.
The spread of the coronavirus (COVID-19) is developing rapidly, leaving many small business owners uncertain about their future. Those we’ve spoken with expect the coronavirus to have a significant impact on their revenue.
Unfortunately, it seems these concerns are justified, but there are some actions you can take to protect your small business while at the same time, protecting yourself, your employees, and your customers.
In this piece, Constant Contact’s Jake Link lays out how the coronavirus is impacting small businesses, how you can minimize losses, and steps to protect your business.
The Dan Lok Blog provides daily content that focuses on elevating your financial well-being and wealth skills through education, mentorship, and strategic advantage. The blog features articles on high income skills, copywriting, high ticket closing, career advice for freelancers, entrepreneurs and influencers, developing the millionaire mindset, productivity tips, social media marketing tactics, business leadership, and strategies for scaling a business.
The Perfect Closing Script: A Formula To Close More Deals – Team Dan Lok
Customers are a quick search and a few clicks away from finding the same product we offer for cheaper somewhere else on Google. The days of competing on features, benefits, service, and price are over.
“Features and benefits, along with implementation, and even customer service are no longer major differentiators.” It may seem like sales are going downhill, and it’s harder than ever to close deals. But once you use this new sales method, you’ll breeze through almost every single sales conversation.
This article lays out the perfect closing script to use during your next sales conversation.
Richardson is a global sales training company focused on helping our partners drive revenue and grow long-term customer relationships. The goal of its blog is to bring thought leadership to sales and learning and development leaders interested in exploring sales and learning best practices and keep them up to date on recent happenings in the company. It is also used as a sustainment tool that former participants can come to for information that will support them on their ongoing performance improvement and learning journey.
Sales Rep Onboarding Checklist – Richardson Sales Training
Onboarding is as complex for the leadership team as it is for the new sales reps. There are schedules to manage, tutorials to share, and procedures to review. Too often, some of the most important parts of onboarding get lost amid this shuffle. Therefore, it is helpful to structure the onboarding plan around a checklist.
This piece offers that sales rep onboarding checklist. These steps represent a set of specific, actionable initiatives that can help a new sales professional become a productive member of the team faster.
SharpRocket blog features content on the areas of content marketing and link building. For every area of link building: link prospecting, link qualification, content creation and outreach for links, the goal of SharpRocket is to provide you with top-notch actionable tips, principles, methodologies, and interviews with subject matter experts.
How to Send a Follow-Up Email After No Response – Venchito Tampon Jr
You send an initial pitch. You open your inbox the next day. No new email. For that reason, you want to send a follow-up email after no response. It’s either you are hesitant to do it or you lack the knowledge to write one.\
Sending follow-up emails is extremely important — we can attest that our campaign’s success rate increases by 30% just by following up once per link prospect. If you don’t know how to write and send an initial or second follow-up email, this post is for you.
In this piece, SharpRocket’s Venchito Tampon shares his tips on how to send a follow-up email after no response.
At Square 2, they help their clients, fans and friends understand how to create a remarkable buyer journey that drives more leads, more sales opportunities and more new customers for businesses. Its blog is one of our major educational resources and it provides information on the strategy, tactics, analytics, and technology required to create a revenue generation machine. It shares thought leadership, practical examples and additional educational resources for marketing, sales, and senior executive leaders to help their companies change their own trajectory and grow their businesses.
7 Sales and Marketing Tactics that should be Impeached in 2020 – Mike Lieberman
Impeachment is on everyone’s list of topics not to talk about during your family holiday celebration, but everyone and their brother is reading about it, writing about it and thinking about it.
From Wikipedia, “Impeachment in the United States is the process by which a legislature … brings charges against a civil officer of government for crimes alleged to have been committed.”
In the context of impeaching marketing and sales tactics for crimes committed against program performance, Square 2’s Mike Lieberman shares 7 tactics that you should remove in 2020.