Every week, we feature some of the best content on sales, marketing, and growth that we find. Below are a few of our favorites of the past week.
The best of the best
Accent Technologies is your go-to source for Sales Enablement and Revenue Enablement strategy, research, and thought leadership. Find out how AI is changing the B2B world and subscribe for more articles on data-driven Sales and Marketing best practices.
What is Sales Enablement? – Pete McChrystal
The idea of sales enablement is growing in popularity and shows no signs of stopping. Searches for “sales enablement” on Google have skyrocketed since 2015.
But what exactly is sales enablement? What can it do for your organization?
In this piece, Accent’s Pete McChrystal explains how sales enablement can empower your reps to close more business and scale your organization.
The primary goal of the G2 Learning Hub is to educate software buyers and sellers and provide them with the resources to help solve their business problems. As you can imagine, our audience is quite large so we cover a wide variety of topics. Primarily, our content is focused on marketing, sales, management, and technology.
10 Sales Skills Every Business Development Rep Needs to Succeed – Izabelle Hundrev
Are salespeople born or made?
This age-old question has circulated around sales teams for decades. On one end, you have the top-performers insisting they were born to sell. On the other are the reluctant reps that say, “I just don’t have the personality for this.”
The answer is simple: it’s both.
In this piece, G2’s Izabelle Hundrev shares 10 must-have skills every sales or business development rep needs for success.
The Jostle blog exists as an extension of their mission to make workplaces better. In addition to their employee intranet that was created in 2009, the team at Jostle publish new long-form articles and podcast episodes every week about company culture, employee engagement, internal communications, and employee experience. On the People at Work podcast you can learn from experts who are helping improve their own workplaces.
Remote work diary: Interruptions – Corey Moseley
Like a lot of companies around the world right now, most employees are all working remotely. In a lot of ways it can be relatively painless. But with an entirely remote workforce comes a whole host of new challenges, as I’m sure you’ve discovered yourself.
In this piece, Jostle’s Corey Moseley shares his tips on how to navigate the pitfalls of remote work.
Turtl’s blog is a central hub for all things content. It features best practice articles and the latest tips for marketers and salespeople alike. From the psychology of content creation to proving its ROI, the blog is essential reading for anyone who wants to make a bigger impact with their content.
Sales enablement is the process of equipping sales teams with the resources that they need to effectively close deals.
Its goal: to make sure that every salesperson can draw on training, product guides, case studies, videos, blogs, customer quotes, and analytics to guide leads through the buyer journey.
In this piece, Turtl’s Kit McKay explains why sales enablement is important, who is responsible for it and provides valuable steps on how to build a sales enablement strategy that gets results.
Wave’s Blog is a resource hub for small business owners looking for the latest tips and best practices on running a business and managing your finances. Entrepreneurship doesn’t need to be a lonely journey, and whether you’re just starting out or have people on the payroll, our blog provides you with the tools necessary for success.
Feel confident running your business with their in-depth guides on managing your cash flow, how to get ready for tax season, understanding small business payroll, and so much more.
Five Top Cold Calling Tips for Small Business Owners – Steve Gruber
Cold calling for most people raises a spectre of fear and dread. To have ultimate success in sales however, especially if you are tasked with finding new business, you need to do it and you need to be effective at it.
In this article, Steve Gruber shares five cold calling tips that simplifies the process and makes your success rates climb much higher.