Every week, we feature some of the best content on sales, marketing, and growth that we find. Below are a few of our favorites of the past week.
The best of the best
The official Digimind blog is the go-to resource for marketing and insights teams to catch up on news and best practices on all things related to digital marketing and analytics. Here you can read up on insight-driven marketing, competitive intelligence, trends, and even strategies for agencies to enhance client work and retention.
A study by Clutch.com shows that written content such as articles, notes, and white papers continues to engage as much as videos. Furthermore, 27% of marketers cited writing as the most engaging form of content, ahead of videos.
But with so much content out there and a limited amount of time to read it all, how can you optimize your content to make it compelling for your target audience?
In the piece, Digimind’s Sophia Guan shares 5 best practices on perfecting your marketing content.
The Hopper HQ blog focuses on news, insights and best practices to help social media and digital managers stay on top of their game. It covers all things Instagram marketing. It gives advice to readers on how to gain more followers, increase engagement and leverage Instagram for your business.
Effective marketing is about meeting your prospects where they are by delivering the right message at the right time through the right channel.
In today’s digital work, that means you can’t afford to ignore online platforms on which consumers obtain information, research products, look for recommendations, make purchases, and more.
In this piece, we learn how to assemble a world-class social media marketing team, to optimize all the online touchpoints at your disposal.
With 20 years of experience in the field of online media monitoring, Meltwater is a global leader in media intelligence and social analytics solutions, helping to bridge the gap between Public Relations, Communications and Marketing departments with an all-in-one solution powered by AI-driven insights.
Over 30,000 of the world’s most respected brands rely on Meltwater to help inform their marketing and communications strategies and executive decision making. With over 55 offices across six continents, Meltwater is a truly global partner with local customer success teams.
For more information, follow Meltwater on Twitter, Facebook, Instagram, LinkedIn or visit www.meltwater.com.
With businesses looking forward to the prospects of reopening and returning to ‘normalcy’, it is vital they understand how the business landscape has changed and consider various strategies in overcoming these challenges that the coronavirus poses.
In the article, David Yuan shares a number of key strategies that can help businesses overcome this crisis and adapt to imminent change.
ProSky’s TalkingTalent blog aims to provide HR Specialists and C-level executives with exclusive insights to recruit, hire, and retain outstanding talent. The articles are filled with actionable strategies that help businesses innovatively evaluate candidates and develop employees through succession pathways. The goal of the blog is to empower companies to grow by improving their hiring processes, company culture, and organizational development.
What Are the Benefits of Succession Planning? – Isabella Ang
“Remember, no matter what you can’t predict the unpredictable. However, you can plan and be prepared for the unpredictable.”
Organizations can use succession planning to ensure all key roles within the company will be filled. Not only does it provide a safety net for the company, but succession planning also provides great benefits for your employees as well.
In this piece, ProSky’s Isabella Ang tell us how companies can thrive with proper succession planning.
Social Beat’s blog is the ultimate resource for digital marketers. Covering topics across the spectrum of digital marketing, the blog includes articles on content marketing, SEO, performance marketing, social media and design for digital. The blog also features numerous case studies that offer in-depth actionable insights based on Social Beat’s award-winning work with top brands.
Is SEO really dying? It’s complicated – Rhea Jain
Quite possibly no other component of digital marketing has been as subjected to the imaginations of conspiracy theorists as SEO has.
Almost every year, new claims come out about the death of SEO which are then consequently debunked by experts in the field. But this time, the assertion isn’t coming from marketers pushing for more PPC campaigns, but from concerned content creators themselves.
In this piece, Social Beat’s Rhea Jain discusses a number of factors which can explain why experienced professionals are worried about the future of SEO.
SocialPilot’s Blog features essential readings and resources designed to help marketers and entrepreneurs grow their brands and business with effective social media marketing. The blog is regularly updated with new insights, articles, strategies, and statistics, making it a complete and comprehensive resource for effective and efficient social media marketing.
8 Kickass HootSuite Alternatives for Marketing Agencies – Manvi Agarwal
With multiple social media accounts, businesses need a way to manage them and reach out to different demographics across multiple channels. This is where comprehensive social media management tools like Hootsuite come into the picture.
Although Hootsuite offers a wide range of flexible plans to its users including a free trial, small businesses might not be able to leverage the true capabilities of this tool without spending a significant amount of money on subscriptions.
In this post, Social Pilot’s Manvi Agarwal takes a look at some of the top Hootsuite alternatives that small businesses can opt for and take care of the most desired social media marketing activities.
Optimist is a growth-focused content marketing agency. They’re digital, remote, and distributed. Each member of their team is a full-time, professional freelancer with years of experience under their belt. They assess the unique needs of their clients, determine the right strategic mix of content assets, execute the strategy, measure results, learn, and adjust.
Optimist’s approach is about maximizing the value of every piece of content that they create. Once they have an understanding of what needs to be accomplished, they develop a plan to create the strategic content assets to achieve those goals. Each piece of content is specifically engineered to work within the strategy and create results.
How We Helped HelloSign Scale Their Traffic 1,308% – Tyler Hakes
“To win at content marketing, you need more than just a single move in your arsenal. You need more than good content. You need more than luck. You need strategy.”
It’s difficult to get your most valuable pages to rank. Even more so when those pages are middle-of-funnel content in a crowded niche. You have to resort to creative strategies like the ‘SaaS Content Marketing Framework’ employed here to achieve explosive growth.
This is a look under the hood at the five types of content that HelloSign used at every stage of the funnel to drive product sign-ups and trials and increase traffic by an order of magnitude.
The Soapbox Blog is the go-to resource for people leaders looking for tips, tools, and actionable advice on how to be a great manager. From sharing feedback and recognition to having hard and awkward conversations, learn all about how to navigate the ins and outs of the job.
8 items to add to your sales meeting agenda – Shannon Maloney
According to Atlassian, the average employee spends 31 hours per month in unproductive meetings. This raises a critical question for managers to ask themselves: Am I running effective meetings or wasting my team’s time?
For any sales leader, you want to ensure that when you’re taking time away from your team that would otherwise be spent making calls, booking demos, and closing deals, that it’s worth it. In this article, the Soapbox team walks through an 8-item sales meeting agenda template that will address important questions, align the team, and fire everyone up for another successful week!