Many marketers assume that good email content alone is enough to turn potential customers into paying customers. But, with over 300 billion emails being sent every day, the chances are that despite the best email content, your emails are getting lost in the sea of unread emails. The average email open rate worldwide is just 24.82% , and if your emails are never even being read, people won’t be able to know what you have to offer. So, you need to go above and beyond to get your emails noticed, read, and increase your odds of success. Here are some power-words to drastically improve your email open rates.
1. Use Human Psychology To Make Your Subject Lines Enticing
When it comes to designing emails that drive actions from customers, using the right words in the subject lines that trigger action is important. That’s where human psychology-based selling comes into play.
Based on behavioral economics, psychology, and neuroscience, certain words have been found to be highly effective in piquing the interest of the customers, thus prompting them to open the emails. The email subject lines that get results can be divided into the following categories.
1.1 Words that arouse curiosity
Curiosity is naturally aroused when we come across something that doesn’t fit our understanding of the world. When our curiosity is satisfied, our brain is flooded with the pleasure-inducing hormone, dopamine. Below are some power-words that can help you induce curiosity. Some examples have also been included to elucidate how the curiosity inducing power-words can be integrated into your emails.
Image Source: Medium
These words can be easily incorporated into your emails. Consider these examples.
- Top secrets to making your emails stand out.
- Unconventional tips to boost your email marketing efforts.
1.2 Words That Build Trust
Building trust is very important, especially if you are a new business. By carefully choosing your words in the subject line, you can build trust with your prospects.
Image Source: Medium
- Proven Effective Sales Email Subject Lines To Start Using Today
- Tips from our experts to increase B2B sales.
1.3 Words That Appeal To Prospects’ Vanity
It’s a basic human need to feel admired and valued. By using words that appeal to your prospects’ vanity, you have a higher chance of your email being opened by your prospects.
Image Source: Medium
- Take a sneak peek into our upcoming summer collection.
- Shh! We have something really amazing in store for our special customers.
1.4 Words that offer an easy way to achieve something
If you use the words that simplify the ways of achieving a goal for your customers, the odds of your prospects opening your emails become higher.
Some words that appeal to simplicity are listed below.
Image Source: Medium
- Format emails for mobile devices in no time!
- Effortlessly generate leads for your business.
Once the right emotional context has been established in your subject line, and your customer has opened the email, the road to your marketing success is almost clear.
1.5 Use FOMO (Fear Of Missing Out) to your advantage
Fear of Missing Out creates a sense of urgency in your email marketing. It makes your prospects fear that they might be missing out on an amazing opportunity if they let the deal go. With as many as 69% of people experiencing FOMO, you can use it to your advantage to get a response from your prospects. Consider the example below.
Image Source: Casper
In this example, the brand has included a countdown timer to build the tension as the deal comes to a close.
Some other ways of creating FOMO include:
- Sending exclusive deals to the customers.
- Sending flash sale emails.
- Sending ‘last chance’ emails.
2. Add Human-touch To Your Emails
In a world, where automation has become easy with simple growth hacking tools, it’s very important to add a human touch to every communication you have with your customers. Customers are 26% more likely to open emails in which the subject lines are personalized. Here are some ways to do it.
- Include the prospect’s name in the subject line.
- Start your email by addressing your customer.
- Use a conversational tone in your email.
The email below from Hawaiian Airlines to a customer has totally nailed personalization by including the customer’s name, writing in a conversational tone, remembering the client on her special day, and including a special gift to make the customer feel valued.
Image Source: Hawaiian Airlines
3. Segmentation Is Very Important
Segmented email campaigns can boost revenue by 760%. Therefore, for highly targeted emails, leading to maximum conversion, it is very important to segment your mailing list into different groups.
4. Use Numbers To Trigger Action
Using numbers in your emails is a good way to catch customers’ eyes and compel them to take action. Let’s take a look at the example from soseweasy.com.
First, they are offering the customers $100 for free. Second, they are creating a sense of urgency by including a deadline to get the customers to act. They have also included a clear CTA button for the customers to take action. Without making the email too wordy or crowded, they have designed an email that creates an impact and stands out among all other stuff in customers’ inboxes.
5. Do Not Over-focus On Promotions
People are more likely to open emails that look “real” and not excessively promotional. Keep your emails real and “human.” It’s a good strategy to use personal words like “I,” “We,” and “You,” just like Hillary Clinton did in her email campaigns.
Image Source: Hillary Clinton
6. Avoid Spamming with Power-words
It’s true that power words trigger action, but their overuse can backfire and your email may be instantly picked up by spam filters. In the table below are listed some common words that can land your emails in the spam folder.
Image Source: Hubspot
While optimizing your emails is important, it is also very important to make sure your emails don’t end up being picked up as spam emails. To avoid these issues, there a few tricks that can be used.
Tips to prevent your emails from landing in the spam folder
- Target the right audience: When you send emails to the right people, who willingly opted to receive your emails, your engagement rates go up. With the increased engagement rates, your emails will be sent to the right place.
- Never use misleading subject lines: When the marketers deceive the customers into opening a promotional email by using a misleading subject line, customers feel cheated. An example of a misleading subject line is given below.
Image Source: Litmus.com
- Use Double Opt-in: A double opt-in is a way to ensure your subscribers have actually subscribed to your mailing list and not clicked accidentally on the subscribe button. It’s like a double confirmation. Here’s what it looks like.
Breaking the “Unread” Curse
How many times have you sent an email, waited for the customer to respond but never heard back from them? The chances are your emails were never even opened in the first place. Not making efforts to understand your customers is one of the 9 common email marketing mistakes that ruin your email marketing efforts. By understanding your customers and using the power words and email hacks mentioned above as a guide, you will be able to succeed in breaking the dreaded “unread” curse and turn your emails into an irresistible magnet.
Emily Johnson is a marketing consultant with 10 years of experience in the execution of marketing strategies. Currently, she heads the marketing department at Blue Mail Media, a renowned B2B data solution company based out of Austin, Texas.