Email is one of the most important business tools out there, no matter your size, industry, or goals. According to The Radicati Group, in 2017, 269 billion emails were sent and received each day. And by the end of 2019, we can expect to see 2.9 billion worldwide email users.
It’s safe to say that some of those emails are being used to send marketing email campaigns and for influencer outreach, which are critical to business growth. But unfortunately, 31 billion emails bounce every single day. So how can you ensure your emails are reaching their intended recipients?
Email verification gives you the power to verify each email on your list before you click ‘send.’ It gives insights into which email addresses are no longer in use, which might be incorrect, and which are good to go. In fact, email verification is so important that tools like Neverbounce bring in thousands of users, verifying billions of emails each month. However, not all email verification services are created equal.
Why Choose an Alternative?
Neverbounce has garnered a large online following. However, faulty verification has caused some users to begin searching for an alternative. For true verification, you need a tool that delivers accurate results each and every time, something that users say isn’t always the case with this tool.
According to online reviews and users from around the globe, Neverbounce has some flaws that can unnecessarily increase bounce rates. Users report:
- The system is often slow and lags during the email verification process
- The validity of the results is sometimes questionable
- The cost of the tool is relatively higher than other competitors
- There are issues with list importing that cause frustration for users trying to work quickly and efficiently
Fortunately, there are other options out there to combat these cons, such as Voila Norbert. Norbert combines real-time email verification inside of your products and databases while reducing bounce rates by 98% – all in the time it takes you to get a cup of coffee.
Norbert’s simple rates give you the option to pay as you go, or pay for a select number of verifications depending on your needs. Plus, you get 50 free credits to use when you first create an account. Norbert also integrates with third-party services such as Chrome, Salesforce, Hubspot, and more, to make email verification seamless.
Why You Need an Email Verification Tool
You could send all of your emails without testing them for validity first. In fact, many people do. However, lack of email verification will lead to a higher-than-acceptable bounce rate, causing email service providers to look more closely at your email strategy.
Sending emails to invalid email addresses damages the authority of your IP address and plummets your Sender Score. Result: your emails go straight to spam. You can check up on your Sender Score here.
If your bounce rates are consistently high, your service provider may take steps to reject or block your emails, leaving you subject to bounces from legitimate emails, too. This could potentially derail your entire strategy, causing you to have to start from scratch.
What Is a Good Bounce Rate?
Often, a bounce rate of 5% or higher is enough to cause your email service provider to take some form of action against your account. This will depend on your provider’s unique regulations. For an email inbox that remains efficient and effective, hard bounce rates should be below 1%, up to 3%.
Hard bounces and soft bounces both are often calculated together. As a rule of thumb, all of your bounces added together should be less than 10%. If not, you might be in for repercussions from your provider.
Reasons to Verify Your List Often
When sending an email, deliverability is subject to the recipient’s email status. Email verification tools give you access to this status, helping you decide whether or not to include that email on your list. There are several reasons for verifying your list often:
- Recipients could switch email service providers
- Recipients might change positions within their company, causing a change in their email address
- Some email domains are dead or no longer living on the internet, causing email addresses to reflect that change
Verifying your list ensures these email addresses are excluded, dropping your bounce rate to an acceptable level.
Email verification is critical to your campaign’s success, but it doesn’t have to be a grueling process. For example, Norbert offers a deliverability rate of 98%, with a whopping 227,569,484 bounces prevented and 1,456,234,098 emails verified to date. The perfect alternative to Neverbounce, Norbert puts the power of easy, seamless, and fast verification at your fingertips.
Have you used Norbert yet? If so, what are some of your successes? Share your experience in the comments below: