Let’s be real for a minute: you could do very well using only email for your business. No social media or guest blogging. No conferences or events. Just email. It’s that good. And while you probably won’t – and shouldn’t -– forgo all other channels and tactics, We’ve collected 65+ statistics to show that email […]
Qwertyuiop – The odds are that this was the copy of the first email ever, at least according to the recollections of Ray Tomlinson, the man who invented the electronic mail technology back in 1971. Almost half a century later, email is very much alive and kicking despite being declared dead many times. Any proof? How […]
Automating an email outreach campaign is a difficult enough undertaking for the experienced marketer. For those who are new to the process of email automation or have tried and failed in the past, it probably feels like a total shot in the dark. How do you know if you’re segmenting your lists correctly? How do […]
There are 2.9 billion email users worldwide. While you may not have that many people on your email marketing list, demand for email is still high. In fact, 61% of consumers say that they enjoy receiving promotional emails weekly, and 38% want emails more often. Marketers spend around 20 hours per week on non-automated email […]
Email prospecting is the process of finding, researching, and qualifying prospects for a cold outreach campaign. It’s an essential part of any outreach campaign for two reasons: It ensures you’re not wasting time emailing unqualified “prospects.” It helps you track down key information that allows you to personalize emails, and increase response rates and conversions. […]
Email prospecting begins with a lead, and continues towards the goal of making a connection in your inbox. Instead of searching through a database of phone numbers, you send an email to a qualified lead—or many at a time. Since 61% of prospects make initial contact via email and 72% of people prefer email communication […]
How do you get emails to convert better? That’s the question all marketers wish they knew. Regardless of what success looks like for you, having higher open and click conversions on an email ultimately means more website visitors and sales. If you’re an email marketer, this means A/B testing the content of the emails you’re […]
You never get a second chance to make a first impression. And that adage holds true whether you’re introducing yourself to someone new in person, or via email. In fact, it’s even more important to make sure every single word hits the right note when communicating through email, where it’s more difficult to convey your […]
Email is one of the most important business tools out there, no matter your size, industry, or goals. According to The Radicati Group, in 2017, 269 billion emails were sent and received each day. And by the end of 2019, we can expect to see 2.9 billion worldwide email users. It’s safe to say that […]
There is both an art and a science to writing an effective email. And with all due respect to content marketing, email is the true king. Pound for pound, nothing delivers better results: To summarize, email is popular – the number of worldwide users is expected to hit 4.3 billion by 2022 – powerful, and […]