Growing your email list is a constant battle. That’s because it will naturally decay over time, as contacts change jobs, old email addresses are abandoned, and people opt out for various reasons. There’s not much you can do about this natural decay, but you can focus on maintaining a growth rate that’s higher than your […]
Do you remember your first outreach email pitch? I can still see mine very clearly, spending an hour rewriting the same 12 sentences and not getting a reply. I never got a reply because I send topics that weren’t so relevant to the blog I was pitching to – a fact I was to […]
Got great content and now want to evolve your SEO strategy by cold emailing link prospects? We’ve got you. Link building via email outreach — which is key to your SEO success — should also be known as relationship building. The stronger your relationships are with fellow websites and bloggers in your niche, the more […]
Let’s be real for a minute: you could do very well using only email for your business. No social media or guest blogging. No conferences or events. Just email. It’s that good. And while you probably won’t – and shouldn’t -– forgo all other channels and tactics, We’ve collected 65+ statistics to show that email […]
Qwertyuiop – The odds are that this was the copy of the first email ever, at least according to the recollections of Ray Tomlinson, the man who invented the electronic mail technology back in 1971. Almost half a century later, email is very much alive and kicking despite being declared dead many times. Any proof? […]
Automating an email outreach campaign is a difficult enough undertaking for the experienced marketer. For those who are new to the process of email automation or have tried and failed in the past, it probably feels like a total shot in the dark. How do you know if you’re segmenting your lists correctly? How do […]
There are 2.9 billion email users worldwide. While you may not have that many people on your email marketing list, demand for email is still high. In fact, 61% of consumers say that they enjoy receiving promotional emails weekly, and 38% want emails more often. Marketers spend around 20 hours per week on non-automated email […]
Email prospecting is the process of finding, researching, and qualifying prospects for a cold outreach campaign. It’s an essential part of any outreach campaign for two reasons: It ensures you’re not wasting time emailing unqualified “prospects.” It helps you track down key information that allows you to personalize emails, and increase response rates and conversions. […]
ADD_THIS_TEXT Email prospecting begins with a lead, and continues towards the goal of making a connection in your inbox. Instead of searching through a database of phone numbers, you send an email to a qualified lead—or many at a time. Since 61% of prospects make initial contact via email and 72% of people prefer email […]
ADD_THIS_TEXT How do you get emails to convert better? That’s the question all marketers wish they knew. Regardless of what success looks like for you, having higher open and click conversions on an email ultimately means more website visitors and sales. If you’re an email marketer, this means A/B testing the content of the emails […]