Email marketing has provided businesses with the highest ROI out of all the different marketing channels. For every $1 that is invested into email marketing,$44 is generated on average. Email marketing allows businesses to nurture their relationships with customers and prospects, stay top of mind, and build trust. Although most companies use email marketing to generate […]
Building trust with new prospects can feel like a daunting task. But it doesn’t have to be. The key? Creating a simple outreach process based on prospect behavior. By creating a simple outreach strategy, you can automate prospect nurturing and nudge leads toward conversion without breaking a sweat. So what’s a straightforward process you can […]
When talking about email marketing, we primarily focus on creating a good copy, email automation, engagement, finding leads, sending a strong message, etc. It’s about what we can see and what directly impacts the results of those email strategies. Marketing teams don’t think about what’s happening in the backend, they leave this to IT specialists. […]
The use of email and other internal communications apps remains the most effective lead generation tactic with the highest ROI for B2B companies. There are many different ways to approach email marketing – some have a promotional message, others educational or a welcoming message. However, as our inboxes become more crowded, capturing customers’ attention becomes […]
How to spend less time on email? Research shows that most people consume 28% of their work time checking their inboxes or responding to messages, which is almost 11 hours per average person per week! Doesn’t it sound like wasting time itself? But we have to admit that emails are so distracting, especially when the […]
How do you connect with your customers? Do you reach each of them personally? Maybe it is possible for some small businesses, but when you aspire to grow your business, it is necessary to use a mode of communication that can be used to reach a large number of customers in less time. Communication with […]
The worst thing a marketer can face is to lose a lead. Unfortunately, email marketing is the most affected with 0.18% to 0.52% of unsubscriptions after each email you send. However, most digital marketers call this a blessing in disguise. To some extent, we can agree with them, but we shouldn’t give them the benefit […]
Early internet users loved to tell stories about executives who requested that their assistants print out their emails so that they could read and reply to them on paper. But, of course, email is now the norm, and personal assistants are becoming increasingly rare. They can nevertheless be a valuable tool to manage your messages. […]
Did you know the average email open rate is only about 21%? If you want to increase your rate to above-average numbers, consider writing emails with AI. As long as you use the right AI tools, you can get help with everything from writing to data analysis. So give tools like Jarvis and Grammarly a […]
Every business makes mistakes from time to time. Whether it’s sending out the wrong product or failing to refund a customer the right amount, it’s important to apologize. A sincere apology will often fix the damage. It tells the customer you know you got it wrong and want to make up for it. It makes […]