Finding email addresses manually is a tedious and lengthy task. For any business, acquiring key email addresses that could lead to big contracts or important contacts is essential. Yet it’s frustrating for bosses and employees alike when so much manpower and money has to be spent surfing the corners of the web just trying to […]
Reaching out to prospective clients, relevant influencers or anybody in your market niche can be tricky. You might receive a great response from one and no response from the other. You might also be left wondering why that happened. But if you ponder more, you will realize that getting heard through all that noise is […]
Email marketing offers a huge ROI of 122% – almost 4 times larger than paid campaigns and social media. Despite this fact, the importance of email marketing for small businesses is always underestimated. Small and local business owners think that email marketing is something that is reserved only for big players. But, they are under […]
Email verification: it’s the online marketer’s version of ‘stranger danger’. That might sound a bit facetious, but let me explain. ‘Stranger danger’ means staying alert to the people who are surrounding you and with whom you’re interacting, keeping yourself out of trouble, and protecting yourself from situations that could harm you. It’s the same with […]
Over the course of your career, it’s likely you’ve received generic recruiting emails about jobs that have no connection to your interests or field of work. And although you might have read the email in full, you probably didn’t respond to it at all. But as a recruiter, you expect every candidate you engage with […]
Although they can seem a little old-fashioned – and even a little awkward at times – networking events remain extremely valuable when it comes to growing your network of contacts. That’s right: all that small talk about the awful weather and your favorite sports teams can really pay off in the long term. For sales […]
If email is a fundamental part of your digital marketing, then you’ll know how much time and effort it takes. It’s soul-destroying then, when you find yourself on an email blacklist, especially when you’ve made sure to do things the right way. Getting on an email blacklist can hurt your email deliverability, which can be […]
Emails have grown over the years to become one of the most popular forms of digital communication in the world. Companies have improved and increased the budgets to their email marketing strategies because they’ve understood the massive returns it can bring them when done right. For example, for $1 spent on every email campaign, companies […]
Which marketing channel has the most users in the world today? Is it social media, PPC, email, search engines or other channels? If you guessed email, then you’re right! Even in 2019, there are over 3.7 billion email users across the globe. That’s over twice the number of Facebook and Twitter users combined. For a […]
ADD_THIS_TEXT It’s true: personalization is popular. But, it isn’t always the answer It can be tricky. And, a lot of times, not all it’s cracked up to be. What makes us get into trouble with personalization? According to results from an Experian survey, data is often the main culprit for ruining personalized outreach tactics. Why? […]