Making a sale is an achievement. But making such a stellar impression on your customer that they write about their experience for the benefit of other potential customers? That’s a whole other level of accomplishment. Customer testimonials are the perfect way to build your brand’s reputation and start creating a relationship with prospective customers. Testimonials […]
Email marketing is a popular marketing strategy that can come to fruition without a budget. However, with the number of emails a regular person receives, it is important to set yourself apart in order to run a successful campaign. According to MailChimp, the average email open rate is around 21,33%, while the average click rate […]
No matter how hard we try to sugarcoat it, email outreach is hard. The people you’re pitching to don’t have all the hours in the day to sift through each email. So, when you reach their inbox and ask for something, you need to get it right. Failure to do so could deem your outreach […]
Checking emails in the morning is routine for many people, and email marketing campaigns are an excellent way for companies to communicate with their customers directly. Email marketing research shows that: – 80% of marketers believe effective email campaigns can significantly increase customer retention. – Personalized emails that contain specific information about customers can increase […]
According to top branding professionals, brand authenticity and brand identity are two of the most important and challenging aspects of building a brand. That’s where your positioning statement comes in. In a few concise sentences, you can let your target audience know exactly who you are, what you do, and how you do it better […]
Crafting the perfect pitch can open the door to serious website traffic, backlinks to your website, or even position you as an authority in your industry. Naturally, you want to get in on the action. Problem is, so does everyone else, and there’s no question that pitching your services to blog editors is tough. The […]
Contrary to popular belief, not all people in the world, or at least not all internet users, speak English. In fact, the majority of them communicate in languages other than English. A study by CSA Research shows that 55% of consumers are more inclined towards making a buying decision if the product description on the […]
(source) Introduction Email outreach campaigns have been a leading light in marketing strategies since the dawn of the internet. Using them to find a route to achieving ‘just one more click’ can change the fortunes of a brand overnight. Compared with many other areas of marketing, email outreach is also a great timesaver. Compare perfecting […]
Whether you are running a blog, an online store, or a B2B business, your email subscribers are critical to your content distribution strategy. They are also crucial to bringing in repeat purchases. However, it is not easy to keep all your subscribers happy. Across all industries, the average unsubscribe rate across all industries is .48%. […]
Many marketers assume that good email content alone is enough to turn potential customers into paying customers. But, with over 300 billion emails being sent every day, the chances are that despite the best email content, your emails are getting lost in the sea of unread emails. The average email open rate worldwide is just […]