If email is a fundamental part of your digital marketing, then you’ll know how much time and effort it takes. It’s soul-destroying then, when you find yourself on an email blacklist, especially when you’ve made sure to do things the right way. Getting on an email blacklist can hurt your email deliverability, which can be […]
Emails have grown over the years to become one of the most popular forms of digital communication in the world. Companies have improved and increased the budgets to their email marketing strategies because they’ve understood the massive returns it can bring them when done right. For example, for $1 spent on every email campaign, companies […]
Which marketing channel has the most users in the world today? Is it social media, PPC, email, search engines or other channels? If you guessed email, then you’re right! Even in 2019, there are over 3.7 billion email users across the globe. That’s over twice the number of Facebook and Twitter users combined. For a […]
Our inboxes have never been busier. More than 280 billion emails were sent and received every single day in 2018. By 2023, that number is expected to reach 347 billion. For a bit of (terrifying) context, that’s more than three times the number of humans who have ever lived. Image source So it’s hardly surprising […]
As eCommerce becomes ever more complex and competitive, so has the marketing landscape. Consumers are exposed to vast numbers of promotional messages daily, making them “harsher” judges when it comes to branded content. However, even with the proliferation of social media marketing, email newsletters retained its unique position within marketers’ toolkit. Why? Because email marketing […]
Canned responses – love them or hate them, it’s a simple fact that businesses rely on automated email responses to provide excellent customer service on a large scale. That said, it’s crucial that businesses get their automated responses right. Getting them wrong could risk damaging the customer experience and could even result in losing valuable […]
When done right, email marketing is an effective way to generate leads, making it a vital component of the sales funnel. In fact, 59% of marketers say email marketing generates the most ROI of any channel. And not only is email lead generation effective, it’s also cheaper and simpler to get right than many other […]
As a working professional, you’ve probably considered looking for new job opportunities at one time or another. When you hear talk of how amazing certain companies are to work for, it can definitely seem like the grass is greener on the other side of the fence. However, getting over that fence can sometimes feel insurmountable. […]
Email has always been one of the most effective forms of outreach, and its importance in helping to make business connections is only expected to grow. According to Statista, more than 281 billion emails were sent and received each day in 2018 – and it’s estimated that this number will jump to 320 billion by […]
Email is a focus of many businesses’ marketing efforts. It makes sense to use email because, well, everybody has it: World email users are expected to number more than 3 billion by 2022. People check email frequently; 85% of American adults check theirs at least once daily. Beyond its ubiquity, email marketing is scalable, effective, […]