ADD_THIS_TEXT Reaching prospects with cold emails is tough. The typical business worker gets 121 emails every single day, let alone sending over 40 themselves. And that’s not to mention the countless promotional emails that people get, leading them to mark businesses as spam content. Or the fact that people already spend over four hours on […]
ADD_THIS_TEXT For cold emails, a 3-5% open rate is considered a slam dunk. That’s pretty low for a slam dunk. But unfortunately, that’s the nature of cold emails. It’s incredibly difficult to get a cold prospect to open your email, let alone click through to your site or provide a response. Especially considering first impressions […]
ADD_THIS_TEXT No marketing channel is perfect. Each has their strengths and weaknesses. It takes the right combination to win the day. Learn how to maximize your marketing ROI by combining the best of Facebook and email marketing. You only have so much time in your day and so many dollars in your budget. That’s why […]
ADD_THIS_TEXT Email marketers expect a certain amount of unsubscribers from any campaign. But how do you know your unsubscribe rate is too high? The average unsubscribe rate is between 0.2% and 0.5%, according to most marketing experts. Sudden spikes above 0.5% are often thought of as signals that something is amiss. So should you panic? […]
ADD_THIS_TEXT The cold email is one of the most difficult sales endeavors. It’s not sending them that’s difficult. That’s easy. Trying to get a response is the real challenge. Why is it so hard to get a response? Partly, it’s because there’s a general distrust of cold emails among people today. Think about it: How […]
ADD_THIS_TEXT Winning over prospects is hard. And cold prospects are the most difficult. Most of the people on your list don’t even care to see your email in their inbox, and many of them won’t respond for that reason. You did the best you could with market research and prospecting and trying to understand who […]
ADD_THIS_TEXT Email inboxes all across the world get bombarded by well-meaning senders. You aren’t trying to be annoying. But despite your intentions, some recipients won’t open, click, listen or respond. And your email list of prospects brings in fewer leads than a car salesperson with a big ego. You check your phone far too often […]