Email marketing offers a huge ROI of 122% – almost 4 times larger than paid campaigns and social media. Despite this fact, the importance of email marketing for small businesses is always underestimated. Small and local business owners think that email marketing is something that is reserved only for big players. But, they are under […]
Email verification: it’s the online marketer’s version of ‘stranger danger’. That might sound a bit facetious, but let me explain. ‘Stranger danger’ means staying alert to the people who are surrounding you and with whom you’re interacting, keeping yourself out of trouble, and protecting yourself from situations that could harm you. It’s the same with […]
Although they can seem a little old-fashioned – and even a little awkward at times – networking events remain extremely valuable when it comes to growing your network of contacts. That’s right: all that small talk about the awful weather and your favorite sports teams can really pay off in the long term. For sales […]
If email is a fundamental part of your digital marketing, then you’ll know how much time and effort it takes. It’s soul-destroying then, when you find yourself on an email blacklist, especially when you’ve made sure to do things the right way. Getting on an email blacklist can hurt your email deliverability, which can be […]
Emails have grown over the years to become one of the most popular forms of digital communication in the world. Companies have improved and increased the budgets to their email marketing strategies because they’ve understood the massive returns it can bring them when done right. For example, for $1 spent on every email campaign, companies […]
Which marketing channel has the most users in the world today? Is it social media, PPC, email, search engines or other channels? If you guessed email, then you’re right! Even in 2019, there are over 3.7 billion email users across the globe. That’s over twice the number of Facebook and Twitter users combined. For a […]
ADD_THIS_TEXT It’s true: personalization is popular. But, it isn’t always the answer It can be tricky. And, a lot of times, not all it’s cracked up to be. What makes us get into trouble with personalization? According to results from an Experian survey, data is often the main culprit for ruining personalized outreach tactics. Why? […]
As eCommerce becomes ever more complex and competitive, so has the marketing landscape. You need more than a strategically designed eCommerce website, you need a good email strategy. Consumers are exposed to vast numbers of promotional messages daily, making them “harsher” judges when it comes to branded content. However, even with the proliferation of social […]
Canned responses – love them or hate them, it’s a simple fact that businesses rely on automated email responses to provide excellent customer service on a large scale. That said, it’s crucial that businesses get their automated responses right. Getting them wrong could risk damaging the customer experience and could even result in losing valuable […]
When done right, email marketing is an effective way to generate leads, making it a vital component of the sales funnel. In fact, 59% of marketers say email marketing generates the most ROI of any channel. And not only is email lead generation effective, it’s also cheaper and simpler to get right than many other […]