When you are looking to create a comprehensive outreach strategy, it needs to have two components that often feel as though they are at odds with one another: One one hand, you have to make sure you are reaching a high enough volume of targets that you are seeing a steady growth of conversions. On […]
‘Influencer driven marketing’ is a remarkable concept, but establishing contact with the ‘influencer’ still remains the biggest bottleneck in the process. You might have an excellent idea to pitch, but they might not even open your cold email! Sounds familiar? Not getting a reply to a cold email, especially when you’ve tried every trick in […]
Recruiting the right fit for a company is an important job. Companies are rightfully picky about who they recruit. It’s not just about having the right skill set, it is about an overall fit in terms of attitude and culture. There might be hundreds of applicants for a position, but ONLY ONE who fits the […]
Whether you are new or experienced in email marketing, you probably heard a lot about deliverability, spam filters, or email reputation. It turns out, there are a lot of things that determine whether or not a letter reaches the reader’s inbox. While the content of the letter can make or break your campaign, it’s not […]
In the world of B2B communication, email is king. In most workplaces, almost all employees have a work email that they frequently use to communicate with co-workers. Whether it’s for confirming a task or asking to go to the bathroom, email is still an essential business tool. This is great news for B2B marketers, salespeople, […]
Finding a new job is a frustrating experience. Every day you search for suitable positions and send off your CV and cover letter. It can take an hour or more to prepare each application, and often you never even hear back from the company. This can be extremely frustrating for college graduates wanting to get […]
Even if you can’t judge a book by its cover, you can (and do) judge emails by their subject lines. In fact, a good subject line is the top deciding factor that determines whether or not someone will take the time to open an email. When you’re sending a cold email, the quality of your […]
When you’re a freelancer or small business owner, you should continually work on getting new clients. This is because your success depends on your ability to generate new business. Sometimes, you can get new gigs through referrals or networking, but more often you’re going to be sending a proposal email to clients. Sending a proposal […]
Email is a force to be reckoned with for your business. A well-coordinated email campaign can quickly build momentum for your product or service, and recipients favor it, too – 73% of millennials identify email as their preferred means of business communication. The sales email, when executed correctly, can yield impressive results. Sales emails […]
Cold emailing is a critical tool for prospecting. But in today’s era of overstuffed inboxes, it’s all too easy for a carefully crafted email to end up in the trash. If you want your prospects to actually open your email—and better yet, read and respond to it— try following these tips: 1. Make yourself […]