Making a sale is an achievement. But making such a stellar impression on your customer that they write about their experience for the benefit of other potential customers? That’s a whole other level of accomplishment. Customer testimonials are the perfect way to build your brand’s reputation and start creating a relationship with prospective customers. Testimonials […]
Email marketing is a popular marketing strategy that can come to fruition without a budget. However, with the number of emails a regular person receives, it is important to set yourself apart in order to run a successful campaign. According to MailChimp, the average email open rate is around 21,33%, while the average click rate […]
No matter how hard we try to sugarcoat it, email outreach is hard. The people you’re pitching to don’t have all the hours in the day to sift through each email. So, when you reach their inbox and ask for something, you need to get it right. Failure to do so could deem your outreach […]
Checking emails in the morning is routine for many people, and email marketing campaigns are an excellent way for companies to communicate with their customers directly. Email marketing research shows that: – 80% of marketers believe effective email campaigns can significantly increase customer retention. – Personalized emails that contain specific information about customers can increase […]
(source) Introduction Email outreach campaigns have been a leading light in marketing strategies since the dawn of the internet. Using them to find a route to achieving ‘just one more click’ can change the fortunes of a brand overnight. Compared with many other areas of marketing, email outreach is also a great timesaver. Compare perfecting […]
Many marketers assume that good email content alone is enough to turn potential customers into paying customers. But, with over 300 billion emails being sent every day, the chances are that despite the best email content, your emails are getting lost in the sea of unread emails. The average email open rate worldwide is just […]
Some marketers believe success in email marketing is just about creating interesting, optimized emails. But, there is so much more to it than that. Successful email marketing campaigns need to have the right processes in place to ensure your outbound messages avoid the spam filters and reach the inbox. You also need to position your […]
With bigger reach comes greater responsibility. Digital marketing has become ubiquitous in today’s age of smartphones and smart gadgets; marketing teams are not only working on their promotions but also changing their ways in terms of targeting their audience. Today, digital marketing houses several different options, including: Digital advertising Email marketing Social media Of all […]
Email outreach is one of the most powerful tools in every marketer’s toolbox. It’s a tried and tested way of promoting your content, earning backlinks, and forming partnerships with influencers. But only only a quarter of marketers feel they hit their outreach targets often or all the time. This short guide will walk you through […]
Cold email campaigns can bring your potential customers closer to value-adding products without any of the intrusiveness that comes with cold calling. Compelling cold emails follow specific structures and practices to help them resonate with their targets, get them to convert to visitors on your site, and ultimately drive ROI. But many cold emails that […]