Email outreach is an effective marketing strategy for restaurants to increase engagement and conversions. However, there’s a thin line between a restaurant outreach email that converts and one that people will completely ignore. Below, we teach you how to navigate that line and write only emails that will convert. 10 Restaurant Outreach Tips for Increased […]
Have you seen low response rates for your email outreach campaign? You may be missing out on your email following-up strategy. Don’t under-estimate the power of a follow-up. In fact, a follow-up is the most important email in your whole campaign: People seldom feel like acting after the first touchpoint. In fact, as many as […]
On average, just over a fifth of emails sent to at least 1,000 subscribers are opened. That’s all well and good, but there’s little benefit to generating hundreds of opens if only a handful of those recipients ever reply. Asking questions is a great way to improve your response rate, because – as the Zeigarnik […]
Email is a force to be reckoned with for your business. A well-coordinated email campaign can quickly build momentum for your product or service, and recipients favor it, too – 73% of millennials identify email as their preferred means of business communication. The sales email, when executed correctly, can yield impressive results. Sales emails get […]
When you are looking to create a comprehensive outreach strategy, it needs to have two components that often feel as though they are at odds with one another: One one hand, you have to make sure you are reaching a high enough volume of targets that you are seeing a steady growth of conversions. On […]
Finding a new job is a frustrating experience. Every day you search for suitable positions and send off your CV and cover letter. It can take an hour or more to prepare each application, and often you never even hear back from the company. This can be extremely frustrating for college graduates wanting to get […]
When you’re a freelancer or small business owner, you should continually work on getting new clients. This is because your success depends on your ability to generate new business. Sometimes, you can get new gigs through referrals or networking, but more often you’re going to be sending a proposal email to clients. Sending a proposal […]
‘Influencer driven marketing’ is a remarkable concept, but establishing contact with the ‘influencer’ still remains the biggest bottleneck in the process. You might have an excellent idea to pitch, but they might not even open your cold email! Sounds familiar? Not getting a reply to a cold email, especially when you’ve tried every trick in […]
Recruiting the right fit for a company is an important job. Companies are rightfully picky about who they recruit. It’s not just about having the right skill set, it is about an overall fit in terms of attitude and culture. There might be hundreds of applicants for a position, but ONLY ONE who fits the […]
Whether you are new or experienced in email marketing, you probably heard a lot about deliverability, spam filters, or email reputation. It turns out, there are a lot of things that determine whether or not a letter reaches the reader’s inbox. While the content of the letter can make or break your campaign, it’s not […]