Whether you are new or experienced in email marketing, you probably heard a lot about deliverability, spam filters, or email reputation. It turns out, there are a lot of things that determine whether or not a letter reaches the reader’s inbox. While the content of the letter can make or break your campaign, it’s not […]
In the world of B2B communication, email is king. In most workplaces, almost all employees have a work email that they frequently use to communicate with co-workers. Whether it’s for confirming a task or asking to go to the bathroom, email is still an essential business tool. This is great news for B2B marketers, salespeople, […]
Finding a new job is a frustrating experience. Every day you search for suitable positions and send off your CV and cover letter. It can take an hour or more to prepare each application, and often you never even hear back from the company. To help you get a foot in the door with a […]
Even if you can’t judge a book by its cover, you can (and do) judge emails by their subject lines. In fact, a good subject line is the top deciding factor that determines whether or not someone will take the time to open an email. When you’re sending a cold email, the quality of your […]
When you’re a freelancer or small business owner, you should continually work on getting new clients. This is because your success depends on your ability to generate new business. Sometimes, you can get new gigs through referrals or networking, but more often you’re going to be sending a proposal email to clients. Sending a proposal […]
Email is a force to be reckoned with for your business. A well-coordinated email campaign can quickly build momentum for your product or service, and recipients favor it, too – 73% of millennials identify email as their preferred means of business communication. The sales email, when executed correctly, can yield impressive results. Sales emails […]
Cold emailing is a critical tool for prospecting. But in today’s era of overstuffed inboxes, it’s all too easy for a carefully crafted email to end up in the trash. If you want your prospects to actually open your email—and better yet, read and respond to it— try following these tips: 1. Make yourself […]
ADD_THIS_TEXT Email isn’t for selling. While that might sound radical, let it sink for a moment. When’s the last time you purchased something straight from an email? The answer is, probably not often. Instead, your goal with email should be to get the recipient to open it and click on what’s inside. If they’re interested […]
ADD_THIS_TEXT Writing cold emails is brutally tough. When people are getting 121 emails per day, it’s almost impossible to stand out. And that’s not including spam or promotional offers from other companies competing for their attention. And when your prospect has never heard of your name, brand or product, the deck is even more stacked […]
ADD_THIS_TEXT Not all content is destined to go viral. In fact, most good content is not going to get a whole lot of traction virally. When was the last time you saw a Wikipedia page trending on social media? It’s easy to promote a fun click-baity piece, a funny video, or a timely research report […]