Writing cold emails is brutally tough. When people are getting 121 emails per day, it’s almost impossible to stand out. And that’s not including spam or promotional offers from other companies competing for their attention. Generalized email is saturated with newsletters, content, and offers. And when your prospect has never heard of your name, brand…
Not all content is destined to go viral. In fact, most good content is not going to get a whole lot of traction virally. When was the last time you saw a Wikipedia page trending on social media? It’s easy to promote a fun click-baity piece, a funny video, or a timely research report by…
Welcome to spam. Or, if your cold email does get to my inbox, welcome to my delete button, block button, and, if I’m feeling particularly salty, my black-list button. Sound harsh? Well, that’s the reality for most cold emails. Usually, the best case scenario is that you don’t get blocked. But you also don’t get…
Most successful sales or partnerships take more than a dozen “touches” before you hear a response back to seal the deal. The problem? No one seems to be sending follow-up emails. They send one email and then never write to that prospect again. In fact, a whopping 70 percent of sales emails don’t go past…
If you sell, you have to pitch. Whether it’s a physical product, service, or digital download, you have to provide compelling reasons why someone should lay down their hard-earned dollars for whatever it is you’re selling. In the beginning, it was newspaper ads and door-to-door selling, which was replaced by cold calling and sales presentations,…
‘Influencer driven marketing’ is a remarkable concept, but establishing contact with the ‘influencer’ still remains the biggest bottleneck in the process. You might have an excellent idea to pitch, but they might not even open your cold email! Sounds familiar? Not getting a reply to a cold email, especially when you’ve tried every trick in…
Put that coffee down. Coffee’s for closers. If you work in sales, you’ve no doubt heard that before. Even if you don’t work in sales, you’re probably at least familiar with the expression. It’s become part of the vernacular in virtually every industry. The line comes from Glengarry Glen Ross, written by American playwright David…
Data gathered by TextRequest suggests that roughly 74-75 trillion emails were sent worldwide in 2016, with the average email user receiving 88 messages per day (but sending out just 34). Those aren’t good odds for salespeople. Not only are prospects receiving more messages than ever, they’re being extremely selective about how and when they respond.…
Recruiting the right fit for a company is an important job. Companies are rightfully picky about who they recruit. It’s not just about having the right skill set, it is about an overall fit in terms of attitude and culture. There might be hundreds of applicants for a position, but ONLY ONE who fits the…
Standard emails have an average open rate of only 34.1%, according to Marketing Charts. And the CTR is even lower than that. And I mean way lower. We’re talking 3.1%. I bet you that number is even lower for recruiters. We get it: recruiters have a tough gig. But they don’t help themselves by making…