The Differences Between Plain Text & HTML For Email Campaigns

Checking emails in the morning is routine for many people, and email marketing campaigns are an excellent way for companies to communicate with their customers directly. Email marketing research shows that: – 80% of marketers believe effective email campaigns can significantly increase customer retention. – Personalized emails that contain specific information about customers can increase […]

How Email Marketing 2.0 will be a Game-Changer for your Business

With bigger reach comes greater responsibility. Digital marketing has become ubiquitous in today’s age of smartphones and smart gadgets; marketing teams are not only working on their promotions but also changing their ways in terms of targeting their audience. Today, digital marketing houses several different options, including: Digital advertising Email marketing Social media Of all […]