Cold outreach sales emails and messages are always going to be integral to the sales process. How else can companies initiate conversations with potential clients? Cold calls still work, to an extent. But email remains as effective as ever. Unfortunately, open and click-through rates have always been low. In the region of 17% for open […]
When you send a lot of cold emails, eventually you have to wonder, “is my messaging resonating?” Sure, you can get a gut feel for this based on response rate. But that only gives you a baseline; it doesn’t tell you how you could improve this metric or what you could be optimizing. And you […]
When I say follow ups are a crucial part of getting responses, you might always agree with me. In this post we are going to see the follow-up mistakes you shouldn’t be making and what you can do to improve your follow-ups. Mistake #1: Not Actually Following Up The biggest follow-up mistake you can make […]
Your sales team has a simple and yet time-tested tool at their disposal to make a good first impression on customers: a well-written email. Digital marketing in today’s age requires that your team communicate effectively with potential leads and existing customers to create as large and lasting an impression as possible. All too often, though, […]
Making a sale is an achievement. But making such a stellar impression on your customer that they write about their experience for the benefit of other potential customers? That’s a whole other level of accomplishment. Customer testimonials are the perfect way to build your brand’s reputation and start creating a relationship with prospective customers. Testimonials […]
Email marketing is a popular marketing strategy that can come to fruition without a budget. However, with the number of emails a regular person receives, it is important to set yourself apart in order to run a successful campaign. According to MailChimp, the average email open rate is around 21,33%, while the average click rate […]
No matter how hard we try to sugarcoat it, email outreach is hard. The people you’re pitching to don’t have all the hours in the day to sift through each email. So, when you reach their inbox and ask for something, you need to get it right. Failure to do so could deem your outreach […]
Checking emails in the morning is routine for many people, and email marketing campaigns are an excellent way for companies to communicate with their customers directly. Email marketing research shows that: – 80% of marketers believe effective email campaigns can significantly increase customer retention. – Personalized emails that contain specific information about customers can increase […]
Email outreach campaigns have been a leading light in marketing strategies since the dawn of the internet. Using them to find a route to achieving ‘just one more click’ can change the fortunes of a brand overnight. Compared with many other areas of marketing, email outreach is also a great timesaver. Compare perfecting an email […]
Many marketers assume that good email content alone is enough to turn potential customers into paying customers. But, with over 300 billion emails being sent every day, the chances are that despite the best email content, your emails are getting lost in the sea of unread emails. The average email open rate worldwide is just […]