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Cold Email

18th July 2018 in Cold Email

Ultimate Guide: What Experts Say About Cold Emails

ADD_THIS_TEXT Writing cold emails is brutally tough. When people are getting 121 emails per day, it’s almost impossible to stand out. And that’s not including spam or promotional offers from other companies competing for their attention. And when your prospect has never heard of your name, brand or product, the deck is even more stacked […]

1st February 2018 in Cold Email

How to Use Cold Outreach to Get Links to Foundational Content

ADD_THIS_TEXT Not all content is destined to go viral. In fact, most good content is not going to get a whole lot of traction virally. When was the last time you saw a Wikipedia page trending on social media? It’s easy to promote a fun click-baity piece, a funny video, or a timely research report […]

6th December 2017 in Cold Email

9 Science-Backed Cold Email Templates & Formulas to Steal

ADD_THIS_TEXT Welcome to spam. Or, if your cold email does get to my inbox, welcome to my delete button, block button, and, if I’m feeling particularly salty, my black-list button. Sound harsh? Well, that’s the reality for most cold emails. Usually, the best case scenario is that you don’t get blocked. But you also don’t […]

21st November 2017 in Cold Email

A Second First Impression: Why Follow-Ups Are More Important than Initial Emails

ADD_THIS_TEXT Most successful sales or partnerships take more than a dozen “touches” before you hear a response back to seal the deal. The problem? No one seems to be sending follow-up emails. They send one email and then never write to that prospect again. In fact, a whopping 70 percent of sales emails don’t go […]

5th October 2017 in Cold Email

5 Unexpected, Unusual Sales Pitches That Got Great Results

ADD_THIS_TEXT If you sell, you have to pitch. Whether it’s a physical product, service, or digital download, you have to provide compelling reasons why someone should lay down their hard-earned dollars for whatever it is you’re selling. In the beginning, it was newspaper ads and door-to-door selling, which was replaced by cold calling and sales […]

21st September 2017 in Cold Email

What Glengarry Glen Ross Can Teach You About Cold Emails

ADD_THIS_TEXT Put that coffee down. Coffee’s for closers. If you work in sales, you’ve no doubt heard that before. Even if you don’t work in sales, you’re probably at least familiar with the expression. It’s become part of the vernacular in virtually every industry. The line comes from Glengarry Glen Ross, written by American playwright […]

14th September 2017 in Cold Email

What the 5 Worst Sales Pitches Ever Can Teach You About Cold Emailing

ADD_THIS_TEXT Data gathered by TextRequest suggests that roughly 74-75 trillion emails were sent worldwide in 2016, with the average email user receiving 88 messages per day (but sending out just 34). Those aren’t good odds for salespeople. Not only are prospects receiving more messages than ever, they’re being extremely selective about how and when they […]

31st August 2017 in Cold Email

What Recruiters Can Teach You About Failing at Outreach

Standard emails have an average open rate of only 34.1%, according to Marketing Charts. And the CTR is even lower than that. And I mean way lower. We’re talking 3.1%. I bet you that number is even lower for recruiters. We get it: recruiters have a tough gig. But they don’t help themselves by making […]

16th August 2017 in Cold Email

What Cold Calling Can Teach You About Writing Emails

ADD_THIS_TEXT Cold calling and cold emailing have a lot in common, with many parallels that can complement each other. Yet too many people use cold emails as an excuse to hide behind their computers and ask for too much too soon. In reality, you’ll find that a well-executed cold email can crush a cold call […]

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