In the language of marketing and sales, “personal selling” highlights those situations where a real human is attempting to sell to another. In the past, it was a bit more literal in that the definition typically included face-to-face interactions. However, with advances in technology as well as the ability to connect across so many mediums, […]
Here’s a cliche for you: every customer is a unique, special individual, and needs to be treated as such. But like all cliches, this one has some truth to it. Building a relationship with your customers is arguably the most important element in succeeding as a business. However, as your business grows you find that […]
44% of all salespeople give up on trying to make a sale after only one rejection. This means that if you had a step by step process to walk your leads through, you could track the number of attempts that have been made. Most sales are only made at the fifth attempt and this process […]
The use of smart devices is accelerating, leading to multiple consumer touchpoints. This has placed greater expectations on marketers and brands to provide a more seamless and efficient marketing experience throughout various channels while complying with privacy regulations. These factors are behind the growth in customer data platforms (CDPs). This sector is expected to surpass […]
Everybody wants more leads. In fact, a quick Google search will deliver more than 700 million results, all dedicated to telling you how to get more leads. The problem is most of that advice is too obvious to be useful — create a lead magnet, install an email sign up form on your website, engage […]
Every week, we feature some of the best content on sales, marketing, and growth that we find. Below are a few of our favorites of the past week. The best of the best The official Digimind blog is the go-to resource for marketing and insights teams to catch up on news and best practices […]
One personal connection can be incredibly impactful to your professional career. Your next big business move, once-in-a-lifetime sales deal, dream UX designer, or business partner is theoretically a message away. All it takes is one meeting, one interaction, or one message where you open yourself up to the possibilities of networking. LinkedIn can be a […]
Think sales is just a numbers game? That the most effective sales teams are those that make the most calls and send the most emails? Maybe that used to be true, but times have changed. Today, winning at sales means looking at the bigger picture and formulating a mid- to long-term sales strategy. Indeed, more […]
Every week, we feature some of the best content on sales, marketing, and growth that we find. Below are a few of our favorites of the past week. The best of the best Accent Technologies is your go-to source for Sales Enablement and Revenue Enablement strategy, research, and thought leadership. Find out how AI […]
Over the course of your career, it’s likely you’ve received generic recruiting emails about jobs that have no connection to your interests or field of work. And although you might have read the email in full, you probably didn’t respond to it at all. But as a recruiter, you expect every candidate you engage with […]