Which marketing channel has the most users in the world today? Is it social media, PPC, email, search engines or other channels? If you guessed email, then you’re right! Even in 2019, there are over 3.7 billion email users across the globe. That’s over twice the number of Facebook and Twitter users combined. For a […]
Our inboxes have never been busier. More than 280 billion emails were sent and received every single day in 2018. By 2023, that number is expected to reach 347 billion. For a bit of (terrifying) context, that’s more than three times the number of humans who have ever lived. Image source So it’s hardly surprising […]
As eCommerce becomes ever more complex and competitive, so has the marketing landscape. Consumers are exposed to vast numbers of promotional messages daily, making them “harsher” judges when it comes to branded content. However, even with the proliferation of social media marketing, email newsletters retained its unique position within marketers’ toolkit. Why? Because email marketing […]
Salespeople often assume that prospects don’t want to be contacted until they’re already midway through the buyer cycle. That’s just not true. In fact, 71% want to hear from reps while they’re looking for ways to improve their business, and 62% want to be contacted when they’re trying to solve a problem. In other words, […]
The B2B sales environment is a cut-throat one. Sales reps are always fighting with the clock to hit quotas. Sales, after all, is what keeps a business afloat. Reaching out to leads, qualifying them and turning them into customers keeps firms ahead of the competition. Prospecting is a crucial part of the sales process. It’s […]
In the world of B2B communication, email is king. In most workplaces, almost all employees have a work email that they frequently use to communicate with co-workers. Whether it’s for confirming a task or asking to go to the bathroom, email is still an essential business tool. This is great news for B2B marketers, salespeople, […]
Canned responses – love them or hate them, it’s a simple fact that businesses rely on automated email responses to provide excellent customer service on a large scale. That said, it’s crucial that businesses get their automated responses right. Getting them wrong could risk damaging the customer experience and could even result in losing valuable […]
When done right, email marketing is an effective way to generate leads, making it a vital component of the sales funnel. In fact, 59% of marketers say email marketing generates the most ROI of any channel. And not only is email lead generation effective, it’s also cheaper and simpler to get right than many other […]
Finding a new job is a frustrating experience. Every day you search for suitable positions and send off your CV and cover letter. It can take an hour or more to prepare each application, and often you never even hear back from the company. To help you get a foot in the door with a […]
As a working professional, you’ve probably considered looking for new job opportunities at one time or another. When you hear talk of how amazing certain companies are to work for, it can definitely seem like the grass is greener on the other side of the fence. However, getting over that fence can sometimes feel insurmountable. […]