Finding email addresses manually is a tedious and lengthy task. For any business, acquiring key email addresses that could lead to big contracts or important contacts is essential. Yet it’s frustrating for bosses and employees alike when so much manpower and money has to be spent surfing the corners of the web just trying to […]
Software-as-a-Service, or SaaS, applications are exploding across practically every industry, especially in light of the COVID-19 pandemic. Cloud-based software delivery allows organizations to deliver the software that’s necessary for success to any employee regardless of distance. This is a key advantage when remote work has become more common than ever. Even better, SaaS applications can […]
When you are looking to create a comprehensive outreach strategy, it needs to have two components that often feel as though they are at odds with one another: One one hand, you have to make sure you are reaching a high enough volume of targets that you are seeing a steady growth of conversions. On […]
Reaching out to prospective clients, relevant influencers or anybody in your market niche can be tricky. You might receive a great response from one and no response from the other. You might also be left wondering why that happened. But if you ponder more, you will realize that getting heard through all that noise is […]
Lead generation needs to be the foremost concern of companies when it comes to marketing. Continuously finding new customers for your product or service is the only way your company will grow. Most businesses are familiar with common methods of advertising and marketing. Email marketing, social media ads, high quality copy, social proof and a […]
When I first started working as a data analyst in marketing campaigns, I found myself explaining the difference between data analytics and data science on a weekly basis. At that time, around a decade ago now (how time flies!), the use of “data” in marketing was still something of a black box: managers had an […]
Email marketing offers a huge ROI of 122% – almost 4 times larger than paid campaigns and social media. Despite this fact, the importance of email marketing for small businesses is always underestimated. Small and local business owners think that email marketing is something that is reserved only for big players. But, they are under […]
In the language of marketing and sales, “personal selling” highlights those situations where a real human is attempting to sell to another. In the past, it was a bit more literal in that the definition typically included face-to-face interactions. However, with advances in technology as well as the ability to connect across so many mediums, […]
Here’s a cliche for you: every customer is a unique, special individual, and needs to be treated as such. But like all cliches, this one has some truth to it. Building a relationship with your customers is arguably the most important element in succeeding as a business. However, as your business grows you find that […]
44% of all salespeople give up on trying to make a sale after only one rejection. This means that if you had a step by step process to walk your leads through, you could track the number of attempts that have been made. Most sales are only made at the fifth attempt and this process […]