More than 300 billion emails were sent and received every single day in 2020. And by 2023, that number is expected to reach 347 billion. (For a bit of terrifying context, that’s more than three times the number of humans who have ever lived.) So it’s hardly surprising that a lot of emails get ignored […]
The success of a product launch depends on reaching the right customers and enticing them to purchase. After all the work of developing, designing, and testing your new product, you need the appropriate communication strategy to take best advantage of its sales potential. With greater uncertainty in predicting consumer behavior in the current post-pandemic climate, […]
Today, if your’ business isn’t searchable on Instagram or Facebook, people will doubt your legitimacy or even your existence. Even if you have existing loyal customers, the only way to widen your reach is through social media. Whether you’re a traditional business transitioning online or a startup trying to grow your audience, social media is […]
LinkedIn’s direct messaging tool, InMail, delivers impressive results. In fact, when it comes to generating responses from prospects, InMail has a success rate of 10-25%. According to LinkedIn, that’s 300% higher than emails containing the exact same messaging. However, anyone who has spent much time on LinkedIn will have received a lot of low-quality InMails. […]
81% of brands rely on affiliate marketing as a stable source of income. It’s an excellent marketing strategy that can help you generate more leads and supercharge sales. But to get all of these juicy benefits, you must learn how to do it properly. You’ll also need to find the right affiliates for your marketing […]
Are you wondering why your email campaigns aren’t working? Have you ever sent an important message to a business only to get ‘this user doesn’t accept emails’ in return? It feels like a slap in the face, right? These emails, called no-reply emails, are a surefire way to lose customers and waste time on email […]
While there are many ideas for effective sales assessment, we would need to write a whole book to include them all, so we’ll focus only on the (balanced) sales scorecard for today. Stick around because this article will give you the scoop and let you know what scorecards are all about. Let’s get into the […]
ADD_THIS_TEXT Artificial intelligence (AI) and machine learning aren’t just the wave of the future for big corporations; they’re also set to change the landscape of small business forever. By 2020, 30% of all B2B companies will employ AI to augment at least one of their primary sales processes that can lead to more conversions. In […]
Acquiring new customers has been the most talked-about and common way to grow a product’s revenue. But here’s something that’s not fondly talked about — customer acquisition costs. These costs can be quite high based on the industry you operate in. And they aren’t decreasing, thanks to ever-increasing competition. What also needs to be brought […]
Marketing over email is one of the oldest outreach methods that can be used to effectively generate leads, get more traffic, and ultimately more customers. Considering that emails originated roughly 50 years ago, some may think they are outdated and ineffective. However, that is not the case as emails are considered to be one of […]