You started with a great product. You marketed it confidently, and grabbed some attention. But are those two steps enough to seal the deal? No matter how great your marketing strategy is or how well your business is doing, unless you’re signing deals with 100% of the people who hear about your product, there’s room […]
If you want emails to convert, you can’t rely on copying what everybody else does We all know there are thousands of companies online writing blog posts, trying email templates, and A/B testing subject headers to within an inch of their lives. Yet writing an email that sells your product or service takes more than […]
Emails have grown over the years to become one of the most popular forms of digital communication in the world. Companies have improved and increased the budgets to their email marketing strategies because they’ve understood the massive returns it can bring them when done right. For example, for $1 spent on every email campaign, companies […]
Which marketing channel has the most users in the world today? Is it social media, PPC, email, search engines or other channels? If you guessed email, then you’re right! Even in 2019, there are over 3.7 billion email users across the globe. That’s over twice the number of Facebook and Twitter users combined. For a […]
Our inboxes have never been busier. More than 280 billion emails were sent and received every single day in 2018. By 2023, that number is expected to reach 347 billion. For a bit of (terrifying) context, that’s more than three times the number of humans who have ever lived. Image source So it’s hardly surprising […]
As eCommerce becomes ever more complex and competitive, so has the marketing landscape. Consumers are exposed to vast numbers of promotional messages daily, making them “harsher” judges when it comes to branded content. However, even with the proliferation of social media marketing, email newsletters retained its unique position within marketers’ toolkit. Why? Because email marketing […]
Salespeople often assume that prospects don’t want to be contacted until they’re already midway through the buyer cycle. That’s just not true. In fact, 71% want to hear from reps while they’re looking for ways to improve their business, and 62% want to be contacted when they’re trying to solve a problem. In other words, […]
The B2B sales environment is a cut-throat one. Sales reps are always fighting with the clock to hit quotas. Sales, after all, is what keeps a business afloat. Reaching out to leads, qualifying them and turning them into customers keeps firms ahead of the competition. Prospecting is a crucial part of the sales process. It’s […]
In the world of B2B communication, email is king. In most workplaces, almost all employees have a work email that they frequently use to communicate with co-workers. Whether it’s for confirming a task or asking to go to the bathroom, email is still an essential business tool. This is great news for B2B marketers, salespeople, […]
Canned responses – love them or hate them, it’s a simple fact that businesses rely on automated email responses to provide excellent customer service on a large scale. That said, it’s crucial that businesses get their automated responses right. Getting them wrong could risk damaging the customer experience and could even result in losing valuable […]