How do you get emails to convert better? That’s the question all marketers wish they knew. Regardless of what success looks like for you, having higher open and click conversions on an email ultimately means more website visitors and sales. If you’re an email marketer, this means A/B testing the content of the emails you’re…
You never get a second chance to make a first impression. And that adage holds true whether you’re introducing yourself to someone new in person, or via email. In fact, it’s even more important to make sure every single word hits the right note when communicating through email, where it’s more difficult to convey your…
Writing cold emails is brutally tough. When people are getting 121 emails per day, it’s almost impossible to stand out. And that’s not including spam or promotional offers from other companies competing for their attention. Generalized email is saturated with newsletters, content, and offers. And when your prospect has never heard of your name, brand…
There is both an art and a science to writing an effective email. And with all due respect to content marketing, email is the true king. Pound for pound, nothing delivers better results: To summarize, email is popular – the number of worldwide users is expected to hit 4.3 billion by 2022 – powerful, and…
Reaching prospects with cold emails is tough. The typical business worker gets 121 emails every single day, let alone sending over 40 themselves. And that’s not to mention the countless promotional emails that people get, leading them to mark businesses as spam content. Or the fact that people already spend over four hours on email…
Email prospecting is the process of finding, researching, and qualifying prospects for a cold outreach campaign. It’s an essential part of any outreach campaign for two reasons: It ensures you’re not wasting time emailing unqualified “prospects.” It helps you track down key information that allows you to personalize emails, and increase response rates and conversions.…
Let’s talk about sales. Is your sales team sales-ready? And before you immediately say ‘yes’, really stop and think about it. Are you doing everything possible to make it enabled, mobile, and prepared for the 21st-century marketplace? Think about this: It takes at least 10 months for a new sales rep to become truly productive.…
For cold emails, a 3-5% open rate is considered a slam dunk. That’s pretty low for a slam dunk. But unfortunately, that’s the nature of cold emails. It’s incredibly difficult to get a cold prospect to open your email, let alone click through to your site or provide a response. It’s safe to say then…
Artificial intelligence (AI) and machine learning aren’t just the wave of the future for big corporations; they’re also set to change the landscape of small business forever. By 2020, 30% of all B2B companies will employ AI to augment at least one of their primary sales processes that can lead to more conversions. In fact,…
No marketing channel is perfect. Each has their strengths and weaknesses. It takes the right combination to win the day. Learn how to maximize your marketing ROI by combining the best of Facebook and email marketing. You only have so much time in your day and so many dollars in your budget. That’s why it’s…