Email prospecting is the process of finding, researching, and qualifying prospects for a cold outreach campaign. It’s an essential part of any outreach campaign for two reasons: It ensures you’re not wasting time emailing unqualified “prospects.” It helps you track down key information that allows you to personalize emails, and increase response rates and conversions. […]
Email is a force to be reckoned with for your business. A well-coordinated email campaign can quickly build momentum for your product or service, and recipients favor it, too – 73% of millennials identify email as their preferred means of business communication. The sales email, when executed correctly, can yield impressive results. Sales emails get […]
Cold emailing is a critical tool for prospecting. But in today’s era of overstuffed inboxes, it’s all too easy for a carefully crafted email to end up in the trash. If you want your prospects to actually open your email—and better yet, read and respond to it— try following these tips: 1. Make yourself familiar […]
Email isn’t for selling. While that might sound radical, let it sink for a moment. When’s the last time you purchased something straight from an email? The answer is, probably not often. Instead, your goal with email should be to get the recipient to open it and click on what’s inside. If they’re interested enough […]
Email prospecting begins with a lead, and continues towards the goal of making a connection in your inbox. Instead of searching through a database of phone numbers, you send an email to a qualified lead—or many at a time. Since 61% of prospects make initial contact via email and 72% of people prefer email communication […]
How do you get emails to convert better? That’s the question all marketers wish they knew. Regardless of what success looks like for you, having higher open and click conversions on an email ultimately means more website visitors and sales. If you’re an email marketer, this means A/B testing the content of the emails you’re […]
You never get a second chance to make a first impression. And that adage holds true whether you’re introducing yourself to someone new in person, or via email. In fact, it’s even more important to make sure every single word hits the right note when communicating through email, where it’s more difficult to convey your […]
Email is one of the most important business tools out there, no matter your size, industry, or goals. According to The Radicati Group, in 2017, 269 billion emails were sent and received each day. And by the end of 2019, we can expect to see 2.9 billion worldwide email users. It’s safe to say that […]
Writing cold emails is brutally tough. When people are getting 121 emails per day, it’s almost impossible to stand out. And that’s not including spam or promotional offers from other companies competing for their attention. And when your prospect has never heard of your name, brand or product, the deck is even more stacked against […]
There is both an art and a science to writing an effective email. And with all due respect to content marketing, email is the true king. Pound for pound, nothing delivers better results: To summarize, email is popular – the number of worldwide users is expected to hit 4.3 billion by 2022 – powerful, and […]