There are so many people vying for prospects’ attention each day that getting someone to agree to a meeting is more challenging than ever. Yet, prospecting remains a critical part of the sales process. The average company loses 10-30% of their customers each year – so how do you seize the leads your company needs […]
Image Source Housekeeping is an essential task, no matter what area of your business you look at. Circumstances change, and reviewing, revising, and tidying your processes and systems are all part of how we move forward with our business. And this is something that must also apply to our email marketing. Over time, the customers […]
Checking your emails as soon as you wake up or start work is a habit common to many. In fact, around 2.5 billion people worldwide do this. Email marketing is one of the most invaluable tools businesses have at their disposal. It is a direct and personal way to communicate with your customer. This is […]
Remote work has taken over the job market. Companies were forced to switch to remote mode, despite the fact that many of them doubted its effectiveness. Nevertheless, during the quarantine, people realized the benefits of remote work, and myths about it began to collapse. Not every business adapts well to this regime, and not all […]
Why is relationship marketing so important? First of all, what is it? If we could explain relationship marketing in the most simple way it would be that it is a type of marketing that concentrates on customer retention and satisfaction. This type of marketing is tailor-made for long-term customer engagement. Ensuring your customers are happy, […]
Have you considered email marketing an obsolete method? Sadly, you are mistaken. The email has returned as if a phoenix and made its impact felt in the marketing world. Our calculations go wrong many a time. It has been the case with email marketing as well. Marketers have identified the ways to integrate email with […]
Lead segmentation must be an integral part of your marketing strategy if you’re going to convert leads into pay customers. Your line of business doesn’t matter – lead segmentation is always an essential part of sales. Your target market or audience will be a diverse group of people with different needs. These different needs will […]
Finding email addresses manually is a tedious and lengthy task. For any business, acquiring key email addresses that could lead to big contracts or important contacts is essential. Yet it’s frustrating for bosses and employees alike when so much manpower and money has to be spent surfing the corners of the web just trying to […]
You’ve set your sales goals and agreed on individual KPIs. You’re tracking performance. Now it’s time to report on your progress. Sales reporting is one of the most important parts of a sales manager’s role. It’s your opportunity to bring meaning to a range of metrics, such as: Deals closed Revenue generated Opportunity status Pipeline […]
Image by Mohamed Hassan from Pixabay In the cold email world, you can’t rely on past experience to get a sense of who your recipients are. So how do you connect and build a relationship with someone you never met before? By creating a customer avatar that reveals your target audience’s needs and by crafting […]