Are you planning to host a marketing webinar to improve and maximize your sales rate? Or did you recently host one that did not work out? Well, having an unsuccessful webinar can be pretty discouraging considering how much effort is usually put into making it work. Unlike your office meetings where you all sit at […]
Wouldn’t it be great if your sales and marketing teams worked together? Imagine how seamless product-customer interactions would become. If it’s not a possibility you’ve considered, hurry up before you start missing out on potential conversions. Sales and marketing, the two departments deemed the spearheads of any business, more often than not, seem to work […]
Whether you are running a blog, an online store, or a B2B business, your email subscribers are critical to your content distribution strategy. They are also crucial to bringing in repeat purchases. However, it is not easy to keep all your subscribers happy. Across all industries, the average unsubscribe rate across all industries is .48%. […]
Many marketers assume that good email content alone is enough to turn potential customers into paying customers. But, with over 300 billion emails being sent every day, the chances are that despite the best email content, your emails are getting lost in the sea of unread emails. The average email open rate worldwide is just […]
Some marketers believe success in email marketing is just about creating interesting, optimized emails. But, there is so much more to it than that. Successful email marketing campaigns need to have the right processes in place to ensure your outbound messages avoid the spam filters and reach the inbox. You also need to position your […]
Let’s talk about sales. Is your sales team sales-ready? And before you immediately say ‘yes’, really stop and think about it. Are you doing everything possible to make it enabled, mobile, and prepared for the 21st-century marketplace? Think about this: It takes at least 10 months for a new sales rep to become truly productive. […]
With bigger reach comes greater responsibility. Digital marketing has become ubiquitous in today’s age of smartphones and smart gadgets; marketing teams are not only working on their promotions but also changing their ways in terms of targeting their audience. Today, digital marketing houses several different options, including: Digital advertising Email marketing Social media Of all […]
ADD_THIS_TEXT Email prospecting begins with a lead, and continues towards the goal of making a connection in your inbox. Instead of searching through a database of phone numbers, you send an email to a qualified lead—or many at a time. Since 61% of prospects make initial contact via email and 72% of people prefer email […]
Email marketing is one of the best methods to connect with customers, build trust, and gain their loyalty. Despite the advent of social media and other forms of marketing, marketers still rely heavily on emails. This is because of 2 reasons. One, email marketing gives the best return on investment (ROI), with a 2019 report […]
Email permutator tools attempt to solve a common problem: not having the necessary contact details for someone you need to reach out to. These tools use information input by the user surrounding a contact’s name and domain to generate a list of possible email addresses for that contact. However, it’s important to remember that these […]