With the emergence of so many new social media marketing channels over the past few years, it’s been easy to overlook trusty old email. Indeed, as marketing experts rave about TikTok and Instagram Reels, our good friend email has been largely cast out of the spotlight. But that’s a mistake. Email is a tried-and-true marketing […]
Even as recently as 30 years ago, you would have struggled to believe that you would be able to buy and sell products through the internet. Ecommerce has completely changed the way in which people shop. However, despite these changes, some sales strategies haven’t changed much at all. One such strategy is upselling. It’s been […]
Every marketer faces challenges putting their business on the path to sustained growth. What if you were told that some focus in the right area would help you on your way? Having an effective lead management process can help you maximize sales and productivity by prioritizing the best leads. Knowing how to generate and handle […]
In recent years, the growth of digital marketing and digital tools to market products has been huge. Using video calls and video conferencing to ‘meet’ existing and potential clients has become an essential tool for many businesses. In 2019, the value of the video conferencing market passed $14 billion and is expected to have a […]
Email marketing campaigns are one of the best ways to convert sales. By building a qualified email list, you can engage prospects with exciting promotions, offers, and interesting content. A consistent email campaign can be a valuable tool in laying the foundation for further relationship-building with your customers. It can be a means of staying […]
Email marketing, although sometimes wrongly considered an outdated and superfluous practice, is one of the most powerful digital marketing strategies out there. If you think about it carefully, it’s obvious why this is the case: people check their inbox several times a day, so email provides direct access to consumers. Plus, personalized emails have a […]
Email outreach is an effective marketing strategy for restaurants to increase engagement and conversions. However, there’s a thin line between a restaurant outreach email that converts and one that people will completely ignore. Below, we teach you how to navigate that line and write only emails that will convert. 10 Restaurant Outreach Tips for Increased […]
Email permutator tools attempt to solve a common problem: not having the necessary contact details for someone you need to reach out to. These tools use information input by the user surrounding a contact’s name and domain to generate a list of possible email addresses for that contact. However, it’s important to remember that these […]
Email has been around for a long time, but it remains as important as ever. Email communications rank higher than social media for total conversion rates. This makes email marketing a pillar of business continuity in today’s society. Because email is somewhat old-school the standard is sky-high. The novelty has worn off. To stand out […]
The time people spend watching videos increased significantly in recent years, and the trends suggest it’ll keep growing. Companies took notice and started including video marketing strategies in their social media campaigns. As Boosted explains, it’s not only that social media users enjoy videos, but many of them want to see content from the brands […]