ADD_THIS_TEXT Reaching prospects with cold emails is tough. The typical business worker gets 121 emails every single day, let alone sending over 40 themselves. And that’s not to mention the countless promotional emails that people get, leading them to mark businesses as spam content. Or the fact that people already spend over four hours on […]
ADD_THIS_TEXT Let’s talk about sales. Is your sales team sales-ready? And before you immediately say ‘yes’, really stop and think about it. Are you doing everything possible to make it enabled, mobile, and prepared for the 21st-century marketplace? Think about this: It takes at least 10 months for a new sales rep to become truly […]
ADD_THIS_TEXT For cold emails, a 3-5% open rate is considered a slam dunk. That’s pretty low for a slam dunk. But unfortunately, that’s the nature of cold emails. It’s incredibly difficult to get a cold prospect to open your email, let alone click through to your site or provide a response. Especially considering first impressions […]
ADD_THIS_TEXT Artificial intelligence (AI) and machine learning aren’t just the wave of the future for big corporations; they’re also set to change the landscape of small business forever. By 2020, 30% of all B2B companies will employ AI to augment at least one of their primary sales processes that can lead to more conversions. In […]
ADD_THIS_TEXT No marketing channel is perfect. Each has their strengths and weaknesses. It takes the right combination to win the day. Learn how to maximize your marketing ROI by combining the best of Facebook and email marketing. You only have so much time in your day and so many dollars in your budget. That’s why […]
ADD_THIS_TEXT Email marketers expect a certain amount of unsubscribers from any campaign. But how do you know your unsubscribe rate is too high? The average unsubscribe rate is between 0.2% and 0.5%, according to most marketing experts. Sudden spikes above 0.5% are often thought of as signals that something is amiss. So should you panic? […]
ADD_THIS_TEXT Not all content is destined to go viral. In fact, most good content is not going to get a whole lot of traction virally. When was the last time you saw a Wikipedia page trending on social media? It’s easy to promote a fun click-baity piece, a funny video, or a timely research report […]
ADD_THIS_TEXT The cold email is one of the most difficult sales endeavors. It’s not sending them that’s difficult. That’s easy. Trying to get a response is the real challenge. Why is it so hard to get a response? Partly, it’s because there’s a general distrust of cold emails among people today. Think about it: How […]
ADD_THIS_TEXT Winning over prospects is hard. And cold prospects are the most difficult. Most of the people on your list don’t even care to see your email in their inbox, and many of them won’t respond for that reason. You did the best you could with market research and prospecting and trying to understand who […]
ADD_THIS_TEXT Welcome to spam. Or, if your cold email does get to my inbox, welcome to my delete button, block button, and, if I’m feeling particularly salty, my black-list button. Sound harsh? Well, that’s the reality for most cold emails. Usually, the best case scenario is that you don’t get blocked. But you also don’t […]