281 trillion emails are sent per day. On average, a person receives 72 emails a day and spends 30% of the time of their workday in their inbox. This supposes a lot of competition for an online business. Do you think they will really read all those emails? Correct: nobody does. To take advantage of your email […]
90. This is the average number of emails an office worker receives every single day. That’s over 11 emails an hour if you’re working an average eight-hour day. It’s practically impossible to get on top of it, and it can often feel like you’re trying to wade uphill through toffee to get to that ever-elusive […]
Growing your email list is a constant battle. That’s because it will naturally decay over time, as contacts change jobs, old email addresses are abandoned, and people opt out for various reasons. There’s not much you can do about this natural decay, but you can focus on maintaining a growth rate that’s higher than your […]
Catchy subject line, check. Attention-grabbing hook, check. Active email recipient list, check. Convincing images, check. Clear and direct CTA, check. After time spent, edits, and revisions – you’re ready to hit send on the email campaign. But, how would you feel if it doesn’t even make it to your audience’s inbox? Email deliverability is […]
Do you remember your first outreach email pitch? I can still see mine very clearly, spending an hour rewriting the same 12 sentences and not getting a reply. I never got a reply because I send topics that weren’t so relevant to the blog I was pitching to – a fact I was to […]
Got great content and now want to evolve your SEO strategy by cold emailing link prospects? We’ve got you. Link building via email outreach — which is key to your SEO success — should also be known as relationship building. The stronger your relationships are with fellow websites and bloggers in your niche, the more […]
Let’s be real for a minute: you could do very well using only email for your business. No social media or guest blogging. No conferences or events. Just email. It’s that good. And while you probably won’t – and shouldn’t -– forgo all other channels and tactics, We’ve collected 65+ statistics to show that email […]
Qwertyuiop – The odds are that this was the copy of the first email ever, at least according to the recollections of Ray Tomlinson, the man who invented the electronic mail technology back in 1971. Almost half a century later, email is very much alive and kicking despite being declared dead many times. Any proof? […]
Email is one of the online marketer’s most powerful tools. You can directly communicate with customers through email. It gives you the chance to build trust with your audience, provide value and market to them. Not only that, but it is preferred when selling to millennials and boomers alike. In fact, 72% of millennials […]
Automating an email outreach campaign is a difficult enough undertaking for the experienced marketer. For those who are new to the process of email automation or have tried and failed in the past, it probably feels like a total shot in the dark. How do you know if you’re segmenting your lists correctly? How do […]