A few outbound marketing strategies have become more vital than ever. One good example is cold email outreach. Studies show that the average ROI for cold outreach is $42 for every $1. Plus, it’s affordable and takes less time and effort to launch. To figure out the trends for cold outreach, we reached out to […]
If LinkedIn outreach sounds like something straight out of the mind of a spammer to you, perhaps you’ll need to think again. As we all know, LinkedIn is a popular networking website. It promises people of all statuses to bring them in touch with businesses, leads, or employers, and boost their networking chances on and […]
Software as a Service (SaaS) has risen in popularity in recent years. Thanks to its scalability and diverse functionality, there is a SaaS solution for most business or individual needs. The problem is that having the wrong strategy or using the wrong techniques could mean losing customers, time, and money. The concept of SaaS sales […]
So, you’re managing a sales team? Whether you’ve been in sales yourself and are moving up the corporate ladder, or whether you’re coming from a non-sales background, this is an exciting time. But it’s also a challenging time because now you’re responsible for making sure that your team hits their quotas and makes their numbers. […]
Email marketing is one of the most powerful tools for developing any business if you know how to use it. If you are a marketer or copywriter, learning email marketing can significantly increase your value in the labor market. And who knows – maybe you will make it your primary profession and earn a steady […]
As email marketing remains one of the most popular digital marketing channels in the world, the need for cybersecurity measures increases tenfold. From attending cybersecurity training to tightening password protocols, brands need a proactive approach to mitigating online threats. If email marketing is in your outreach arsenal, then stick around because we have an important […]
Email is one of the most effective channels for B2B salespeople. There are reasons for this: Sending emails is fast and free, and if you use a specialist email provider, you can track responses. Salespeople can learn to craft personalised emails that grab the reader’s attention. However, to make the most of email as a […]
According to a study by Zendesk, 80% of customers are ready to buy from a competitor after more than one bad experience. If you are to keep up with your competitors, improving your customer service is crucial. The first step to that is writing effective customer service emails. In this blog post, I’ll lay down […]
The COVID-19 pandemic wreaked havoc on social activities around the world. The entire world changed all of a sudden, with people being confined indoors and managing their work from their homes. This had a huge impact on the office culture, as we know it. With most workplaces and offices being shut for close to two […]
When talking about email marketing, we primarily focus on creating a good copy, email automation, engagement, finding leads, sending a strong message, etc. It’s about what we can see and what directly impacts the results of those email strategies. Marketing teams don’t think about what’s happening in the backend, they leave this to IT specialists. […]