Email marketers expect a certain amount of unsubscribers from any campaign. But how do you know your unsubscribe rate is too high? The average unsubscribe rate is between 0.2% and 0.5%, according to most marketing experts. Sudden spikes above 0.5% are often thought of as signals that something is amiss. So should you panic? Not […]
Not all content is destined to go viral. In fact, most good content is not going to get a whole lot of traction virally. When was the last time you saw a Wikipedia page trending on social media? It’s easy to promote a fun click-baity piece, a funny video, or a timely research report by […]
The cold email is one of the most difficult sales endeavors. It’s not sending them that’s difficult. That’s easy. Trying to get a response is the real challenge. Why is it so hard to get a response? Partly, it’s because there’s a general distrust of cold emails among people today. Think about it: How much […]
Winning over prospects is hard. And cold prospects are the most difficult. Most of the people on your list don’t even care to see your email in their inbox, and many of them won’t respond for that reason. You did the best you could with market research and prospecting and trying to understand who your […]
Welcome to spam. Or, if your cold email does get to my inbox, welcome to my delete button, block button, and, if I’m feeling particularly salty, my black-list button. Sound harsh? Well, that’s the reality for most cold emails. Usually, the best case scenario is that you don’t get blocked. But you also don’t get […]
Most successful sales or partnerships take more than a dozen “touches” before you hear a response back to seal the deal. The problem? No one seems to be sending follow-up emails. They send one email and then never write to that prospect again. In fact, a whopping 70 percent of sales emails don’t go past […]
Email inboxes all across the world get bombarded by well-meaning senders. You aren’t trying to be annoying. But despite your intentions, some recipients won’t open, click, listen or respond. And your email list of prospects brings in fewer leads than a car salesperson with a big ego. You check your phone far too often for […]
It’s true: personalization is popular. But, it isn’t always the answer It can be tricky. And, a lot of times, not all it’s cracked up to be. What makes us get into trouble with personalization? According to results from an Experian survey, data is often the main culprit for ruining personalized outreach tactics. Why? Because […]
If you sell, you have to pitch. Whether it’s a physical product, service, or digital download, you have to provide compelling reasons why someone should lay down their hard-earned dollars for whatever it is you’re selling. In the beginning, it was newspaper ads and door-to-door selling, which was replaced by cold calling and sales presentations, […]
‘Influencer driven marketing’ is a remarkable concept, but establishing contact with the ‘influencer’ still remains the biggest bottleneck in the process. You might have an excellent idea to pitch, but they might not even open your cold email! Sounds familiar? Not getting a reply to a cold email, especially when you’ve tried every trick in […]