ADD_THIS_TEXT You never get a second chance to make a first impression. And that adage holds true whether you’re introducing yourself to someone new in person, or via email. In fact, it’s even more important to make sure every single word hits the right note when communicating through email, where it’s more difficult to convey […]
ADD_THIS_TEXT Email is one of the most important business tools out there, no matter your size, industry, or goals. According to The Radicati Group, in 2017, 269 billion emails were sent and received each day. And by the end of 2019, we can expect to see 2.9 billion worldwide email users. It’s safe to say […]
ADD_THIS_TEXT Writing cold emails is brutally tough. When people are getting 121 emails per day, it’s almost impossible to stand out. And that’s not including spam or promotional offers from other companies competing for their attention. And when your prospect has never heard of your name, brand or product, the deck is even more stacked […]
ADD_THIS_TEXT There is both an art and a science to writing an effective email. And with all due respect to content marketing, email is the true king. Pound for pound, nothing delivers better results: To summarize, email is popular – the number of worldwide users is expected to hit 4.3 billion by 2022 – powerful, […]
ADD_THIS_TEXT Reaching prospects with cold emails is tough. The typical business worker gets 121 emails every single day, let alone sending over 40 themselves. And that’s not to mention the countless promotional emails that people get, leading them to mark businesses as spam content. Or the fact that people already spend over four hours on […]
ADD_THIS_TEXT Let’s talk about sales. Is your sales team sales-ready? And before you immediately say ‘yes’, really stop and think about it. Are you doing everything possible to make it enabled, mobile, and prepared for the 21st-century marketplace? Think about this: It takes at least 10 months for a new sales rep to become truly […]
ADD_THIS_TEXT For cold emails, a 3-5% open rate is considered a slam dunk. That’s pretty low for a slam dunk. But unfortunately, that’s the nature of cold emails. It’s incredibly difficult to get a cold prospect to open your email, let alone click through to your site or provide a response. Especially considering first impressions […]
ADD_THIS_TEXT Artificial intelligence (AI) and machine learning aren’t just the wave of the future for big corporations; they’re also set to change the landscape of small business forever. By 2020, 30% of all B2B companies will employ AI to augment at least one of their primary sales processes that can lead to more conversions. In […]
ADD_THIS_TEXT No marketing channel is perfect. Each has their strengths and weaknesses. It takes the right combination to win the day. Learn how to maximize your marketing ROI by combining the best of Facebook and email marketing. You only have so much time in your day and so many dollars in your budget. That’s why […]
ADD_THIS_TEXT Email marketers expect a certain amount of unsubscribers from any campaign. But how do you know your unsubscribe rate is too high? The average unsubscribe rate is between 0.2% and 0.5%, according to most marketing experts. Sudden spikes above 0.5% are often thought of as signals that something is amiss. So should you panic? […]