Email marketing has provided businesses with the highest ROI out of all the different marketing channels. For every $1 that is invested into email marketing,$44 is generated on average. Email marketing allows businesses to nurture their relationships with customers and prospects, stay top of mind, and build trust. Although most companies use email marketing to generate […]
Building trust with new prospects can feel like a daunting task. But it doesn’t have to be. The key? Creating a simple outreach process based on prospect behavior. By creating a simple outreach strategy, you can automate prospect nurturing and nudge leads toward conversion without breaking a sweat. So what’s a straightforward process you can […]
What they don’t tell you about a good sales strategy is that to succeed, you have to be willing to innovate, whether you’re in consultative selling or making things to sell on Etsy. There’s a lot of formulaic advice out there which encourages you to follow in the footsteps of others and adhere to the […]
Let’s be real for a minute: you could do very well using only email for your business. No social media or guest blogging. No conferences or events. Just email. It’s that good. And while you probably won’t – and shouldn’t -– forgo all other channels and tactics, We’ve collected 65+ statistics to show that email […]
Whether you’re providing marketing software or enterprise security solutions, a well-oiled outbound sales operation is essential to getting your product in front of every potential customer. But where do you start? If you invest your limited budget in the wrong direction, you’ll be spending time and money you can’t lose on tactics that don’t work. […]
A few outbound marketing strategies have become more vital than ever. One good example is cold email outreach. Studies show that the average ROI for cold outreach is $42 for every $1. Plus, it’s affordable and takes less time and effort to launch. To figure out the trends for cold outreach, we reached out to […]
If LinkedIn outreach sounds like something straight out of the mind of a spammer to you, perhaps you’ll need to think again. As we all know, LinkedIn is a popular networking website. It promises people of all statuses to bring them in touch with businesses, leads, or employers, and boost their networking chances on and […]
Software as a Service (SaaS) has risen in popularity in recent years. Thanks to its scalability and diverse functionality, there is a SaaS solution for most business or individual needs. The problem is that having the wrong strategy or using the wrong techniques could mean losing customers, time, and money. The concept of SaaS sales […]
So, you’re managing a sales team? Whether you’ve been in sales yourself and are moving up the corporate ladder, or whether you’re coming from a non-sales background, this is an exciting time. But it’s also a challenging time because now you’re responsible for making sure that your team hits their quotas and makes their numbers. […]
Email marketing is one of the most powerful tools for developing any business if you know how to use it. If you are a marketer or copywriter, learning email marketing can significantly increase your value in the labor market. And who knows – maybe you will make it your primary profession and earn a steady […]