You can create the perfect eCommerce email with enticing copy, spectacular images, and a geniusly-worded call-to-action—but if no one opens your email, none of that matters. After all, if a perfect eCommerce email falls in the forest… The average open rate for an eCommerce email is roughly 15.7 percent. There’s a lot of room for […]
Even if you can’t judge a book by its cover, you can (and do) judge emails by their subject lines. In fact, a good subject line is the top deciding factor that determines whether or not someone will take the time to open an email. When you’re sending a cold email, the quality of your […]
When you’re a freelancer or small business owner, you should continually work on getting new clients. This is because your success depends on your ability to generate new business. Sometimes, you can get new gigs through referrals or networking, but more often you’re going to be sending a proposal email to clients. Sending a proposal […]
Although networking remains a primary means for finding jobs, roughly 25% of professionals don’t currently network at all, according to one study. That’s a huge missed opportunity, whether or not you’re actually looking for a job. Networking is about more than landing new positions. It’s also valuable for finding a mentor, expanding your knowledge, earning […]
It’s easy to take email for granted. It’s been around longer than social media, instant messages, and websites themselves. We send and receive billions of messages every day. We can email at home, at work, or on the go. Communicating with someone around the corner or around the globe has never been easier. Despite its […]
There’s no shortage of customer data available to businesses. But for many companies, it can be overwhelming to decide what data to capture, what to take action on, where to store it, and whether it’s worth keeping around. Standalone data sets, in particular, won’t give you a comprehensive view of the customer. That’s where data […]
281 trillion emails are sent per day. On average, a person receives 72 emails a day and spends 30% of the time of their workday in their inbox. This supposes a lot of competition for an online business. Do you think they will really read all those emails? Correct: nobody does. To take advantage of your email […]
90. This is the average number of emails an office worker receives every single day. That’s over 11 emails an hour if you’re working an average eight-hour day. It’s practically impossible to get on top of it, and it can often feel like you’re trying to wade uphill through toffee to get to that ever-elusive […]
Growing your email list is a constant battle. That’s because it will naturally decay over time, as contacts change jobs, old email addresses are abandoned, and people opt out for various reasons. There’s not much you can do about this natural decay, but you can focus on maintaining a growth rate that’s higher than your […]
Catchy subject line, check. Attention-grabbing hook, check. Active email recipient list, check. Convincing images, check. Clear and direct CTA, check. After time spent, edits, and revisions – you’re ready to hit send on the email campaign. But, how would you feel if it doesn’t even make it to your audience’s inbox? Email deliverability is […]