The COVID-19 pandemic wreaked havoc on social activities around the world. The entire world changed all of a sudden, with people being confined indoors and managing their work from their homes. This had a huge impact on the office culture, as we know it. With most workplaces and offices being shut for close to two […]
When talking about email marketing, we primarily focus on creating a good copy, email automation, engagement, finding leads, sending a strong message, etc. It’s about what we can see and what directly impacts the results of those email strategies. Marketing teams don’t think about what’s happening in the backend, they leave this to IT specialists. […]
There’s a lot of noise in marketing, especially since Covid-19 is slowly becoming a thing of the past. Some marketers claim that interactive content is the new trick. Others say short-form videos are the future, while another group sticks with paid advertising like PPC. And I could go on. But there’s no one to back […]
The use of email and other internal communications apps remains the most effective lead generation tactic with the highest ROI for B2B companies. There are many different ways to approach email marketing – some have a promotional message, others educational or a welcoming message. However, as our inboxes become more crowded, capturing customers’ attention becomes […]
The SaaS industry is among the fastest-growing industries in the IT field. And it shows no sign of stopping anytime soon. Currently, it’s estimated to be worth a whopping $145 billion. SaaS solutions are becoming the go-to solution for many businesses. They operate on a subscription basis and are usually cloud-based, making them flexible and […]
Every business owner wants to grow, and they want to grow fast. After all, the quicker you reach more people, the more money you make, and the more successful you are. But there are two types of growth-related buzzwords doing the rounds: growth hacking and growth marketing. And, while they’re both concerned with growing, they […]
How to spend less time on email? Research shows that most people consume 28% of their work time checking their inboxes or responding to messages, which is almost 11 hours per average person per week! Doesn’t it sound like wasting time itself? But we have to admit that emails are so distracting, especially when the […]
Are you ready to start growing your personal account on Instagram? With over 1.074 billion users worldwide in 2021, Instagram has now transformed into a powerful tool for blogging, business, and audience engagement. More and more people start developing their pages and posting more content for carving their own niche in this social media platform. […]
LinkedIn is a social networking site for experts and professionals. It was primarily used as a tool to find potential job candidates and colleagues but has evolved into a way to network and communicate with other professionals in various industries. Additionally, LinkedIn provides a wide range of tools and features to help you to improve […]
How do you connect with your customers? Do you reach each of them personally? Maybe it is possible for some small businesses, but when you aspire to grow your business, it is necessary to use a mode of communication that can be used to reach a large number of customers in less time. Communication with […]