Lead segmentation must be an integral part of your marketing strategy if you’re going to convert leads into pay customers. Your line of business doesn’t matter – lead segmentation is always an essential part of sales. Your target market or audience will be a diverse group of people with different needs. These different needs will […]
Finding email addresses manually is a tedious and lengthy task. For any business, acquiring key email addresses that could lead to big contracts or important contacts is essential. Yet it’s frustrating for bosses and employees alike when so much manpower and money has to be spent surfing the corners of the web just trying to […]
You’ve set your sales goals and agreed on individual KPIs. You’re tracking performance. Now it’s time to report on your progress. Sales reporting is one of the most important parts of a sales manager’s role. It’s your opportunity to bring meaning to a range of metrics, such as: Deals closed Revenue generated Opportunity status Pipeline […]
Image by Mohamed Hassan from Pixabay In the cold email world, you can’t rely on past experience to get a sense of who your recipients are. So how do you connect and build a relationship with someone you never met before? By creating a customer avatar that reveals your target audience’s needs and by crafting […]
Dreading going into your gmail inbox because the moment you’re there, you know you’ll be using your entire day answering, organizing and navigating through it. Sounds like you? Well, you’re not alone. The McKinsey Global Institute found that an average employee spends 13 hours a week reading and responding to email. Making it one of […]
When I say follow ups are a crucial part of getting responses, you might always agree with me. In this post we are going to see the follow-up mistakes you shouldn’t be making and what you can do to improve your follow-ups. Mistake #1: Not Actually Following Up The biggest follow-up mistake you can make […]
Your sales team has a simple and yet time-tested tool at their disposal to make a good first impression on customers: a well-written email. Digital marketing in today’s age requires that your team communicate effectively with potential leads and existing customers to create as large and lasting an impression as possible. All too often, though, […]
Running an email marketing campaign that doesn’t get engaged by your subscribers is the worst. Hell, no business owner or email marketer wants to take the time and effort to craft emails or newsletters (even if they have amazing newsletter ideas) that a good number of subscribers won’t bother to read, interact with, or even […]
A winning business plan not only informs readers about the business and how it’s run, but persuades them that the company is worth getting excited about and entices them to get involved. But just how do you write a winning business plan? This guide has been written to help you to craft the perfect business […]
Too often, small businesses try to jump right into sales without truly understanding the process and how it works. While the prospect of making sales as fast as possible can be tempting, brands that don’t have a strong grasp of the systematic and theoretical underpinnings of the process are hurting themselves in the long run. […]