Email has always been one of the most effective forms of outreach, and its importance in helping to make business connections is only expected to grow. According to Statista, more than 281 billion emails were sent and received each day in 2018 – and it’s estimated that this number will jump to 320 billion by 2021.
Given that 8 out of 10 prospects prefer to talk to sales reps via email over any other channel, it’s safe to say that email prospecting is a valuable component of every sales organization. Prospects can connect with sales reps in their inbox at their convenience, rather than investing precious minutes in missed calls, unchecked voicemails, and overlooked direct mail.
However, email prospecting isn’t as simple as writing an email and clicking ‘send’. Emails bounce for a number of reasons: typos in the email address, inactive or nonexistent email accounts, and email server construction, among others. According to Campaign Monitor, the industry standard bounce rate is about 2%, which means that roughly 5.62 million emails go undelivered each day.
And when emails aren’t delivered, they can’t be opened and acted upon by your prospects.
Using an email finder tool has become a popular option to reduce bounce rates and increase email deliverability. Companies like Skrapp.io offer email finder services to automate this process and reduce manual labor from hours to seconds.
But not all email finder tools are equal, so exploring other options could make a big difference in improving your delivery success rate.
Why Look for an Alternative to Skrapp.io?
Skrapp.io has garnered attention as a cost-effective email finder tool, but the platform has multiple limitations that make exploring alternatives worthwhile.
To get the most from your investment, you need consistent, accurate results, and that’s not always the case with Skrapp.io. One of the biggest complaints about the tool is the quality of the results, with some users reporting that they still experience higher-than-expected bounce rates.
In addition, the pricing is significantly higher than with other email finder tools. Skrapp.io’s top-tier plan is $299 per month, which allows you to verify up to 50,000 emails (about $0.006 per email). However, if you don’t use the service every month or don’t max out your allowance, you’re still paying for it. Lower-priced plans are available if you don’t need to verify a high volume of emails each month, but the price per email is higher.
There are some good alternatives to Skrapp.io that eliminate these downsides, such as Voila Norbert. With Norbert, you can expect consistent, high-quality verification to reduce bounce rates up to 98% at less than half the price of Skrapp.io. In addition, you pay only for the emails you verify – there are no monthly fees or verification limits.
Is Email Verification Important?
You could email your entire list without verifying it first. But when you don’t double-check your list, you risk having a higher-than-average bounce rate that could negatively affect your sender score. ISPs and email providers take notice when a high volume of your emails bounce, and consistently high bounce rates and spam filters that will send you straight to junk mail folders .
When you take the extra step of verifying your email list first, you maintain your integrity as a reputable sender, and avoid wasting time on invalid email addresses.
What to Look for in an Email Finder Tool
When exploring email verification tools, one of the most important criteria is the reliability of the results. Tools like Voila Norbert pull data from multiple sources, including Facebook, LinkedIn, and Google, to ensure you’re getting the most accurate, up-to-date information. Norbert also looks for syntax errors, misspellings, email duplication, and domain issues to produce a squeaky-clean list that’s prime for sending.
It’s also helpful if the email verifying tool you use can integrate with other tools you’re using, such as your existing database or platform. You may already have tons of email addresses in your system that used to be accurate, but people change jobs, close accounts, or otherwise make changes that will affect their email address. Norbert easily integrates via API to scan your existing data so you don’t have to go through a labor-intensive manual process.
Email verification is key to deliverability success, but it’s only as trustworthy as the tool you use. With benefits like these, it’s easy to see why Norbert is a solid choice.