Today businesses have a plethora of marketing channels to pick from, including email and WhatsApp marketing. Hence, it can be challenging to determine which ones are effective in reaching your target audience and driving conversions, especially when comparing email marketing vs. WhatsApp marketing, as both have their own strengths and weaknesses. Email marketing has been […]
As a business owner, you’ve probably researched upselling techniques or launching a new website. But how much thought have you given to your post-purchase emails? Most sales teams will agree that email marketing is one of the best methods for acquiring new leads and making conversions. It’s true that emails are great for initiating contact […]
Email marketing is one of the most powerful tools for developing any business if you know how to use it. If you are a marketer or copywriter, learning email marketing can significantly increase your value in the labor market. And who knows – maybe you will make it your primary profession and earn a steady […]
As email marketing remains one of the most popular digital marketing channels in the world, the need for cybersecurity measures increases tenfold. From attending cybersecurity training to tightening password protocols, brands need a proactive approach to mitigating online threats. If email marketing is in your outreach arsenal, then stick around because we have an important […]
Email is one of the most effective channels for B2B salespeople. There are reasons for this: Sending emails is fast and free, and if you use a specialist email provider, you can track responses. Salespeople can learn to craft personalised emails that grab the reader’s attention. However, to make the most of email as a […]
We send and receive a ton of emails every day. The numbers suggest that 333.2 billion emails will be exchanged globally every day in 2022. These numbers will keep increasing exponentially as email marketing proves to be a great way to promote any business as well as keep the leads and clients engaged. Outbound emails […]
A confirmation email is a user-triggered transactional email. This means that it’s sent to a user automatically when they perform an action like: booking a ticket updating their data making a purchase signing up for a webinar changing their password signing up for a newsletter They are transactional because they notify the user about a […]
There’s nothing new when we say that email marketing is one of the most efficient ways to reach your customers. Emailing is a low-cost method with a high return on investment (ROI). Furthermore, email marketing automation means that, after some initial setup, this type of marketing is mostly “hands-off,” allowing you to focus on innovative […]
PR for SaaS companies cannot be approached in the same way as traditional marketing. To make an impact, you have to tailor your strategy to the nuances of the SaaS market. An effective PR strategy gets you media coverage, builds a strong brand, inspires potential investors, and attracts customers. Gartner predicts that global SaaS end-user […]
All cold email software fundamentally does the same things. However, some go a little further by adding new features to suit different users’ needs. These might include: Sales engagement Email finding Email tracking Link tracking Engagement metrics With all these variations trying to meet one goal, getting the right tool that best suits your needs […]