Email clients constantly update their spam filters and tighten security measures. That means even perfect, well-intentioned emails can easily end up in the spam folder. The good news is that you still have a lot of control over whether your emails go to the spam folder or not. Why Are Your Emails Ending Up in […]
Email is one of the most effective channels for B2B salespeople. There are reasons for this: Sending emails is fast and free, and if you use a specialist email provider, you can track responses. Salespeople can learn to craft personalised emails that grab the reader’s attention. However, to make the most of email as a […]
As a business owner, you’ve probably researched upselling techniques or launching a new website. But how much thought have you given to your post-purchase emails? Most sales teams will agree that email marketing is one of the best methods for acquiring new leads and making conversions. It’s true that emails are great for initiating contact […]
Email marketing is one of the most powerful tools for developing any business if you know how to use it. If you are a marketer or copywriter, learning email marketing can significantly increase your value in the labor market. And who knows – maybe you will make it your primary profession and earn a steady […]
If you are finding some effective strategies to improve the quality of your email marketing, especially email engagement, don’t look further as you’re in the right place. In this post, we’ll be providing you with 6 email tactics to drive and increase customer engagement to your email. Without further ado, let’s get started! 6 Effective […]
In this digital day and age, an email signature is considered an essential aspect of online communication. Despite the growth of social media and the informality that comes with it, an email signature is a popular technique helping establish a solid corporate or personal identity. What is an email signature? In simple words, it is […]
All cold email software fundamentally does the same things. However, some go a little further by adding new features to suit different users’ needs. These might include: Sales engagement Email finding Email tracking Link tracking Engagement metrics With all these variations trying to meet one goal, getting the right tool that best suits your needs […]
Today businesses have a plethora of marketing channels to pick from, including email and WhatsApp marketing. Hence, it can be challenging to determine which ones are effective in reaching your target audience and driving conversions, especially when comparing email marketing vs. WhatsApp marketing, as both have their own strengths and weaknesses. Email marketing has been […]
As email marketing remains one of the most popular digital marketing channels in the world, the need for cybersecurity measures increases tenfold. From attending cybersecurity training, tightening password protocols, and implementing measures to protect cloud workloads through platforms like CWPPs, brands need a proactive approach to mitigating online threats. If email marketing is in your […]
We send and receive a ton of emails every day. The numbers suggest that 333.2 billion emails will be exchanged globally every day in 2022. These numbers will keep increasing exponentially as email marketing proves to be a great way to promote any business as well as keep the leads and clients engaged. Outbound emails […]