Even as recently as 30 years ago, you would have struggled to believe that you would be able to buy and sell products through the internet. Ecommerce has completely changed the way in which people shop. However, despite these changes, some sales strategies haven’t changed much at all. One such strategy is upselling. It’s been […]
In recent years, the growth of digital marketing and digital tools to market products has been huge. Using video calls and video conferencing to ‘meet’ existing and potential clients has become an essential tool for many businesses. In 2019, the value of the video conferencing market passed $14 billion and is expected to have a […]
Did you know that most of your website visitors are not prepared to buy your product? You have to win their trust and make your product or service stand out to move them further along your marketing – something that nurturing can help achieve. As business owners, we often prioritize getting more traffic to our […]
Sales KPI or Sales Key Performance Indicators are the performance measurements used by managers and higher authorities to keep a tab on the sales reps’ efficiency and track their sales activities. These KPIs are the leading indicators to detect the salespeople’s effectiveness and evaluate the team’s performance against the organization’s goals. KPIs help teams and […]
When I first started working as a data analyst in marketing campaigns, I found myself explaining the difference between data analytics and data science on a weekly basis. At that time, around a decade ago now (how time flies!), the use of “data” in marketing was still something of a black box: managers had an […]
In the language of marketing and sales, “personal selling” highlights those situations where a real human is attempting to sell to another. In the past, it was a bit more literal in that the definition typically included face-to-face interactions. However, with advances in technology as well as the ability to connect across so many mediums, […]
Here’s a cliche for you: every customer is a unique, special individual, and needs to be treated as such. But like all cliches, this one has some truth to it. Building a relationship with your customers is arguably the most important element in succeeding as a business. However, as your business grows you find that […]
44% of all salespeople give up on trying to make a sale after only one rejection. This means that if you had a step by step process to walk your leads through, you could track the number of attempts that have been made. Most sales are only made at the fifth attempt and this process […]
Everybody wants more leads. In fact, a quick Google search will deliver more than 700 million results, all dedicated to telling you how to get more leads. The problem is most of that advice is too obvious to be useful — create a lead magnet, install an email sign up form on your website, engage […]
Working in sales can bring its fair share of negativity. Particularly when reaching out to cold contacts, salespeople tend to get more “nos” than “yeses.” In fact, a recent study found that just 17.6% of salespeople rated their job as outstanding, and 47.1% as just good. That means that 35.3% of salespeople felt negatively about […]