Too often, small businesses try to jump right into sales without truly understanding the process and how it works. While the prospect of making sales as fast as possible can be tempting, brands that don’t have a strong grasp of the systematic and theoretical underpinnings of the process are hurting themselves in the long run. […]
Learning the steps to eliminating buyer silence is necessary. Encountering buyer silence as you approach the point of purchase is not uncommon. In fact, it’s more common than you think. But, silence in business is dangerous. Good feedback is excellent. Bad feedback spotlights areas of improvement. But, no feedback at all? Dangerous. Very dangerous. If […]
Can referral marketing help your eCommerce business? In this article, you will learn how it can increase your eCommerce sales. It can help you even if you don’t know how to promote a Shopify store. What is Referral Marketing? Referral marketing is impressive because it is the only form of marketing that doesn’t entail a […]
Before you start selling your products and services, it’s important to know who you’re selling to. Without that information, you’ll be fumbling around in the dark, wasting your efforts on leads that will never bite, while interested prospects fall by the wayside. To help them figure out which leads to focus on and which to […]
In the language of marketing and sales, “personal selling” highlights those situations where a real human is attempting to sell to another. In the past, it was a bit more literal in that the definition typically included face-to-face interactions. However, with advances in technology as well as the ability to connect across so many mediums, […]
Wouldn’t it be great if your sales and marketing teams worked together? Imagine how seamless product-customer interactions would become. If it’s not a possibility you’ve considered, hurry up before you start missing out on potential conversions. Sales and marketing, the two departments deemed the spearheads of any business, more often than not, seem to work […]
Let’s talk about sales. Is your sales team sales-ready? And before you immediately say ‘yes’, really stop and think about it. Are you doing everything possible to make it enabled, mobile, and prepared for the 21st-century marketplace? Think about this: It takes at least 10 months for a new sales rep to become truly productive. […]
What’s currently your biggest pain point in your sales role? Maybe you feel like there just aren’t enough hours in the day to get through your workload? Perhaps you don’t have capacity to go above and beyond for your clients? Or are you spending most of your time trawling through the internet for contact details? […]
Engaging visuals are essential for any marketing or sales strategy. Humans are visual beings and we respond well to any kind of visual stimulus. The market for sales visuals is booming – we can see that from the ads found on social media platforms like Instagram and Facebook. Not to mention the fact that some […]
No matter the size or reputation of your company, you can always benefit from localized digital marketing across different channels, even for potential customers queued up in your automatic call distributor system. Although we live in an age of globalization, people still only really care about what’s going on right in front of them. There […]