A sales lead database is a central repository of potential customer data. It includes contact information, industry, company size, revenue, etc. Basically, it houses all the information you need to understand and determine which leads are worth pursuing.
Prospecting at scale is time-consuming regardless of your sales representative skills. You not only have to identify potential leads, but you must also verify their contact information. Lead databases accelerate this sales process. All you have to do is choose the right solution for your business.
Why Use a Sales Lead Database?
Lead databases are valuable sales tools. They accelerate prospecting, allowing businesses to drive sales and growth quickly. Specifically, they:
Streamline Sales Processes
A centralized database of valid and verified leads means your sales teams aren’t wasting time toggling between various software to find, verify, and contact potential customers. They can build a sales pipeline of qualified leads and focus on nurturing and converting them.
Improve Targeting
Many B2B databases have filters that allow you to match your ideal customer profile based on location, job function, seniority level, language, and more. That will enable you to reach out to relevant decision-makers.
Increase Conversions
Better targeting facilitates personalization, which results in a higher conversion rate. Tailoring outreach ensures marketing teams create relevant content and sales teams adopt the appropriate sales methodology for each lead.
Best Sales Lead Database Providers
When choosing sales lead databases, prioritize
- Data quality (provides comprehensive and accurate contact details)
- Data source (complies with data privacy laws and regulations)
- Integration capability (seamlessly integrates with your existing sales tech)
- Usability (intuitive interfaces).
Here are our top picks of sales lead database providers.
1. Voila Norbert
Voila Norbert is a comprehensive lead generation database with over 1 billion reliable leads. It gives users access to email and direct phone contacts of business decision-makers, bloggers, and journalists. The prospect finder filters lead searches by role, location, and company.
A standout feature of Voila Norbert is email sequences, which automate email outreach directly on the platform. Users can create personalized emails at scale. Warm-up emails also ensure deliverability and lower bounce rates.
Features
- Email Finder
- Email Verification
- Data Enrichment
- Email Sequences
Pros
- Extensive database
- Easy to use
- Integrates with Zapier, CRM, and sales software
Cons
- Email customer service only
Pricing
Voila Norbert charges separately for its different services.
Prospecting plans: Valet ($49/month for 1,000 leads), Butler (99/month for 5,000 leads), Advisor ($249/month for 15,000 leads), and Counselor ($499/month for 50,000 leads). The first 50 email leads are free.
Email sequences plans: Starter (free), Teams ($59/month), and Scale ($99/month).
The cost of verification and enrichment features depends on the number of contacts.
2. UpLead
What UpLead lacks in size, it makes up for in accuracy. The platform boasts a 95% data accuracy guarantee. Its database has 155 million contact details across 200 countries. Users can narrow B2B targets through 50-plus filters, including industry, location, and revenue.
In addition to helping users build a sales email list, the platform offers an eight-step verification process, ensuring high deliverability. It includes machine learning algorithms, data testing, and real-time email address verification
Features
- Email Finder
- Email Verification
- Data Enrichment
- Data Intent
- Technographics
Pros
- Extensive filters for targeted searches
- Integration with Zapier, CRM, and sales software
Cons
- Small database
- Support is only available on the professional plan
- High cost
Pricing
UpLead offers a 7-day free trial and three paid plans: Essentials ($99 for 170 credits per month), Plus ($199 for 400 credits per month), and Professional (custom pricing).
3. SalesIntel
SalesIntel provides email and mobile numbers. The platform boasts 7.2 million B2B contacts in 14 countries, including North America, Europe, the Middle East, and Asia.
What sets SalesIntel apart is the combined use of AI and human intervention to verify contact information. The platform has a team of researchers available to fill gaps and ensure customers have the most up-to-date information.
Features
- Email and phone data
- Intent Data
- Data Enrichment
- Technographics
- Firmographics
Pros
- Research on demand
- Integration with CRM, marketing automation, and data management platforms
- Customer service is available for all plans
Cons
- Small database
- Lacks information for specific industries
- Limited file exports on the individual and team plans
Pricing
SalesIntel offers a 14-day free trial and three plans: individual ($69/month for 100 export credits), Teams ($199/month for 500 export credits), and Professional (custom pricing plan for unlimited export credits).
4. Lead411
Lead411 is a popular B2B sales lead database, offering unlimited data. It provides human-verified direct dial phone numbers and email addresses. Users can narrow targets through advanced search filters like location, industry, job title, revenue, etc.
Lead scoring and sales enablement set Lead411 apart from its competitors. Users can add prospects directly to multi-channel outreach campaigns and track performance metrics like click-through, open, and reply rates.
Features
- Lead Prospecting
- Intent Data
- Data Verification
- Lead Scoring
- Sales Outreach
Pros
- 20+ years’ experience
- AI and human verification
- CRM integration
Cons
- Unlimited data views, not export
Pricing
Lead411 offers a 7-day free and two paid plans: Basic Plus Unlimited ($99/month/user) and Enterprise Limited (custom pricing).
5. LinkedIn Sales Navigator
LinkedIn Sales Navigator leverages the professional networking platform to find and connect to 1 billion members in 200 countries. LinkedIn’s targeting tool allows users to filter results based on location, seniority, industry, and more.
Features
- Lead Finder
- Lead Prioritization
- Intent Signals
- Direct Messaging
- CRM Integration
Pros
- Extensive email database
- Global reach
- Job change and keyword alerts
Cons
- Data limited to LinkedIn
- Potentially outdated information
Pricing
LinkedIn Sales Navigator offers a 30-day free trial and three paid plans: Core ($99/month), Advanced ($169/month), and Advanced Plus ($1600/month).
6. Cognism
Cognism is a European database provider with an international data set coverage, including EMEA (Europe, Middle East, Africa) and APAC (Asia-Pacific). It uses AI and human verification to generate accurate contact info.
What sets Cognism apart is the platform’s compliance. In addition to GDPR and CCPA, the platform checks mobile phone contacts against Do-Not-Call registries in the US, UK, Canada, Australia, and Europe.
Features
- Email and phone data
- Intent Data
- Data Enrichment
- Technographics
- Firmographics
Pros
- International Coverage
- GDPR compliant
- Mobile app
Cons
- Difficult cancellation process
- High cost
Pricing
Cognism offers custom pricing tailored to customers’ specific budgets and pipeline requirements.
7. Snov.io
Snov.io is a sales engagement platform with a 75 million lead database. Users can narrow targets through person and company profile filters. A keyword filter is in the works.
In addition to finding email address data, the platform supports lead nurturing with drip campaigns. It also provides effective sales pitch examples or templates and multi-channel cold outreach.
Features
- Email Finder
- LinkedIn Lead Finder
- Email Verifier
- Email Outreach
- LinkedIn Automation
- Sales and CRM Integration
Pros
- Robust customer support
- Integrates with 5000 apps
- Free plan with monthly credits
- Performance Analytics
Cons
- Credits expire
Pricing
Snov.io offers three plans: Trial (free/month for 50 credits), Starter ($30/month for 1000 credits), and Pro (starting from $75/month for 5000 credits). The Pro plan has four tiers, depending on the number of credits.
8. Saleshandy
Saleshandy is a cold email platform with database features. It has over 700 million contacts across 60 million global companies. It has advanced filters to narrow targets based on location, role, department, title, keywords, etc.
What sets Saleshandy apart is the ability to find potential clients and directly add them to email sequences.
Features
- Lead Finder
- LinkedIn Email Finder
- Email Sequences
- Email Warmup
- Email Tracker
Pros
- International Coverage
- Directly add leads to email sequences
- Advanced filters
Cons
- Limited free trial
Pricing
Saleshandy charges separately for its lead finder and email services. Furthermore, lead finder costs depend on the type of contact you want.
Email-only plans: Lead Starter ($39.month for 1000 credits), Lead Pro ($79/month for 2500 credits), Lead Scale ($159/month for 5000 credits), and Lead Scale Plus ($249/month for 10000 credits).
Email and phone plans: Lead Starter ($66/month for 1000 credits, Lead Pro ($144/month for 2500 credits), Lead Scale ($269/month for 5000 credits), and Lead Scale Plus ($509/month for 10000 credits).
In Closing
Sales lead databases are valuable B2B lead generation tools but you must pick the right tool for your needs. Choosing the right solution depends on your budget, target audience, and specific requirements.
You don’t need an all-in-one solution if you only want data verification. You don’t need global coverage if your target companies are regional. You also want to pay attention to the pricing structure to see what you’re getting for the price.
Non-negotiable factors are data quality, data source, integration capabilities, and usability.
