Content marketing has always played a role in the sales process. Now more than ever, with the pandemic changing how B2B buyers interact with sellers content has become a more integral to the sales funnel. As people haven’t been able to meet in-person, or attend expos, trade shows and conferences, the sales process has been […]
According to new research for 2020 by Content Marketing Institute, both B2B and B2C marketers are successfully using content to engage with customers throughout all stages of the buyer’s journey. In a sales funnel, you will need content to aid in consumer awareness, evaluation, and purchase of your products and services. In this post, I’ll […]
Working in sales can bring its fair share of negativity. Particularly when reaching out to cold contacts, salespeople tend to get more “nos” than “yeses.” In fact, a recent study found that just 17.6% of salespeople rated their job as outstanding, and 47.1% as just good. That means that 35.3% of salespeople felt negatively about […]
Over the course of your career, it’s likely you’ve received generic recruiting emails about jobs that have no connection to your interests or field of work. And although you might have read the email in full, you probably didn’t respond to it at all. But as a recruiter, you expect every candidate you engage with […]
There are so many people vying for prospects’ attention each day that getting someone to agree to a meeting is more challenging than ever. Yet, prospecting remains a critical part of the sales process. The average company loses 10-30% of their customers each year – so how do you seize the leads your company needs […]
Image Source Housekeeping is an essential task, no matter what area of your business you look at. Circumstances change, and reviewing, revising, and tidying your processes and systems are all part of how we move forward with our business. And this is something that must also apply to our email marketing. Over time, the customers […]
Checking your emails as soon as you wake up or start work is a habit common to many. In fact, around 2.5 billion people worldwide do this. Email marketing is one of the most invaluable tools businesses have at their disposal. It is a direct and personal way to communicate with your customer. This is […]
Remote work has taken over the job market. Companies were forced to switch to remote mode, despite the fact that many of them doubted its effectiveness. Nevertheless, during the quarantine, people realized the benefits of remote work, and myths about it began to collapse. Not every business adapts well to this regime, and not all […]
Why is relationship marketing so important? First of all, what is it? If we could explain relationship marketing in the most simple way it would be that it is a type of marketing that concentrates on customer retention and satisfaction. This type of marketing is tailor-made for long-term customer engagement. Ensuring your customers are happy, […]
Have you considered email marketing an obsolete method? Sadly, you are mistaken. The email has returned as if a phoenix and made its impact felt in the marketing world. Our calculations go wrong many a time. It has been the case with email marketing as well. Marketers have identified the ways to integrate email with […]