So, you’re managing a sales team? Whether you’ve been in sales yourself and are moving up the corporate ladder, or whether you’re coming from a non-sales background, this is an exciting time. But it’s also a challenging time because now you’re responsible for making sure that your team hits their quotas and makes their numbers. […]
Email marketing is one of the most powerful tools for developing any business if you know how to use it. If you are a marketer or copywriter, learning email marketing can significantly increase your value in the labor market. And who knows – maybe you will make it your primary profession and earn a steady […]
As email marketing remains one of the most popular digital marketing channels in the world, the need for cybersecurity measures increases tenfold. From attending cybersecurity training to tightening password protocols, brands need a proactive approach to mitigating online threats. If email marketing is in your outreach arsenal, then stick around because we have an important […]
Email is one of the most effective channels for B2B salespeople. There are reasons for this: Sending emails is fast and free, and if you use a specialist email provider, you can track responses. Salespeople can learn to craft personalised emails that grab the reader’s attention. However, to make the most of email as a […]
According to a study by Zendesk, 80% of customers are ready to buy from a competitor after more than one bad experience. If you are to keep up with your competitors, improving your customer service is crucial. The first step to that is writing effective customer service emails. In this blog post, I’ll lay down […]
The COVID-19 pandemic wreaked havoc on social activities around the world. The entire world changed all of a sudden, with people being confined indoors and managing their work from their homes. This had a huge impact on the office culture, as we know it. With most workplaces and offices being shut for close to two […]
When talking about email marketing, we primarily focus on creating a good copy, email automation, engagement, finding leads, sending a strong message, etc. It’s about what we can see and what directly impacts the results of those email strategies. Marketing teams don’t think about what’s happening in the backend, they leave this to IT specialists. […]
There’s a lot of noise in marketing, especially since Covid-19 is slowly becoming a thing of the past. Some marketers claim that interactive content is the new trick. Others say short-form videos are the future, while another group sticks with paid advertising like PPC. And I could go on. But there’s no one to back […]
The use of email and other internal communications apps remains the most effective lead generation tactic with the highest ROI for B2B companies. There are many different ways to approach email marketing – some have a promotional message, others educational or a welcoming message. However, as our inboxes become more crowded, capturing customers’ attention becomes […]
The SaaS industry is among the fastest-growing industries in the IT field. And it shows no sign of stopping anytime soon. Currently, it’s estimated to be worth a whopping $145 billion. SaaS solutions are becoming the go-to solution for many businesses. They operate on a subscription basis and are usually cloud-based, making them flexible and […]