When done right, email marketing is an effective way to generate leads, making it a vital component of the sales funnel. In fact, 59% of marketers say email marketing generates the most ROI of any channel. And not only is email lead generation effective, it’s also cheaper and simpler to get right than many other […]
Finding a new job is a frustrating experience. Every day you search for suitable positions and send off your CV and cover letter. It can take an hour or more to prepare each application, and often you never even hear back from the company. To help you get a foot in the door with a […]
As a working professional, you’ve probably considered looking for new job opportunities at one time or another. When you hear talk of how amazing certain companies are to work for, it can definitely seem like the grass is greener on the other side of the fence. However, getting over that fence can sometimes feel insurmountable. […]
Email has always been one of the most effective forms of outreach, and its importance in helping to make business connections is only expected to grow. According to Statista, more than 281 billion emails were sent and received each day in 2018 – and it’s estimated that this number will jump to 320 billion by […]
Working in sales can bring its fair share of negativity. Particularly when reaching out to cold contacts, salespeople tend to get more “nos” than “yeses.” In fact, a recent study found that just 17.6% of salespeople rated their job as outstanding, and 47.1% as just good. That means that 35.3% of salespeople felt negatively about […]
Next to creative content marketing, influencer campaigns, and paid social, email might not seem like the sexiest marketing tactic, but it works. In fact, 174% more conversions are driven by email than social media, and email marketing delivers an average return-on-investment of $44 for every $1 spent. That’s a 4400% ROI – way above what […]
Email is a focus of many businesses’ marketing efforts. It makes sense to use email because, well, everybody has it: World email users are expected to number more than 3 billion by 2022. People check email frequently; 85% of American adults check theirs at least once daily. Beyond its ubiquity, email marketing is scalable, effective, […]
2.9 billion. That’s the number of projected worldwide email users by the end of 2019. In other words, one-third of the entire population of the world is hearing “You’ve got mail!” on a regular basis. But even with an ever-growing number of messages ending up in our mailboxes each week, email remains the preferred channel […]
What did one email say to the another? Let’s go interactive! Well since the emails asked for it, we had to oblige! Did you know that between 2014 and 2018 the average office worker received about 90 emails a day and sent around 40 business emails daily? How can you ensure that your email stands […]
Email verification: it’s the online marketer’s version of ‘stranger danger’. That might sound a bit facetious, but let me explain. ‘Stranger danger’ means staying alert to the people who are surrounding you and with whom you’re interacting, keeping yourself out of trouble, and protecting yourself from situations that could harm you. It’s the same with […]