According to top branding professionals, brand authenticity and brand identity are two of the most important and challenging aspects of building a brand. That’s where your positioning statement comes in. In a few concise sentences, you can let your target audience know exactly who you are, what you do, and how you do it better […]
Crafting the perfect pitch can open the door to serious website traffic, backlinks to your website, or even position you as an authority in your industry. Naturally, you want to get in on the action. Problem is, so does everyone else, and there’s no question that pitching your services to blog editors is tough. The […]
Contrary to popular belief, not all people in the world, or at least not all internet users, speak English. In fact, the majority of them communicate in languages other than English. A study by CSA Research shows that 55% of consumers are more inclined towards making a buying decision if the product description on the […]
In the language of marketing and sales, “personal selling” highlights those situations where a real human is attempting to sell to another. In the past, it was a bit more literal in that the definition typically included face-to-face interactions. However, with advances in technology as well as the ability to connect across so many mediums, […]
(source) Introduction Email outreach campaigns have been a leading light in marketing strategies since the dawn of the internet. Using them to find a route to achieving ‘just one more click’ can change the fortunes of a brand overnight. Compared with many other areas of marketing, email outreach is also a great timesaver. Compare perfecting […]
Are you planning to host a marketing webinar to improve and maximize your sales rate? Or did you recently host one that did not work out? Well, having an unsuccessful webinar can be pretty discouraging considering how much effort is usually put into making it work. Unlike your office meetings where you all sit at […]
Wouldn’t it be great if your sales and marketing teams worked together? Imagine how seamless product-customer interactions would become. If it’s not a possibility you’ve considered, hurry up before you start missing out on potential conversions. Sales and marketing, the two departments deemed the spearheads of any business, more often than not, seem to work […]
Whether you are running a blog, an online store, or a B2B business, your email subscribers are critical to your content distribution strategy. They are also crucial to bringing in repeat purchases. However, it is not easy to keep all your subscribers happy. Across all industries, the average unsubscribe rate across all industries is .48%. […]
Many marketers assume that good email content alone is enough to turn potential customers into paying customers. But, with over 300 billion emails being sent every day, the chances are that despite the best email content, your emails are getting lost in the sea of unread emails. The average email open rate worldwide is just […]
Some marketers believe success in email marketing is just about creating interesting, optimized emails. But, there is so much more to it than that. Successful email marketing campaigns need to have the right processes in place to ensure your outbound messages avoid the spam filters and reach the inbox. You also need to position your […]