Take a look online and you’ll see several posts discussing which is the best tactic for boosting sales– cold calling or cold emailing. But pitting them against each other might be short-sighted. Both methods have their strengths and weaknesses. The best option depends on your particular audience and your business objectives. So, what about merging […]
Email finder tools differ by price, accuracy, and ease of use. In addition to that, many email finder tools also have secondary features such as: email verification email enrichment email drip campaigns searchable databases This means that each email finder is unique, but also that no email finder tool will work 100% perfectly for every […]
With the right call center solution in place, you can accelerate the quality, efficiency, and value of your customer communications. But how do you go about picking the right one? There are dozens of call center solutions on the market. To ensure you invest in the right software for your business, you need to consider […]
Expert selling doesn’t just happen. There’s a method to the madness and it comes in the form of a carefully crafted sales methodology strategy. Sales methodologies provide structure and strategy to customer interactions. They help sales reps navigate the thousands of scenarios and situations that present themselves throughout the sales process. With them, you can […]
Closing new deals is not easy — especially in the B2B space, where the sales funnels are longer because more decision-makers and larger budgets are involved. You are tasked with convincing the prospect how your products or services can minimize their pain points. No wonder sending a B2B proposal is an exceptionally high-pressure job. What […]
Email marketing has provided businesses with the highest ROI out of all the different marketing channels. For every $1 that is invested into email marketing,$44 is generated on average. Email marketing allows businesses to nurture their relationships with customers and prospects, stay top of mind, and build trust. Although most companies use email marketing to generate […]
Building trust with new prospects can feel like a daunting task. But it doesn’t have to be. The key? Creating a simple outreach process based on prospect behavior. By creating a simple outreach strategy, you can automate prospect nurturing and nudge leads toward conversion without breaking a sweat. So what’s a straightforward process you can […]
What they don’t tell you about a good sales strategy is that to succeed, you have to be willing to innovate, whether you’re in consultative selling or making things to sell on Etsy. There’s a lot of formulaic advice out there which encourages you to follow in the footsteps of others and adhere to the […]
Let’s be real for a minute: you could do very well using only email for your business. No social media or guest blogging. No conferences or events. Just email. It’s that good. And while you probably won’t – and shouldn’t -– forgo all other channels and tactics, We’ve collected 65+ statistics to show that email […]
Whether you’re providing marketing software or enterprise security solutions, a well-oiled outbound sales operation is essential to getting your product in front of every potential customer. But where do you start? If you invest your limited budget in the wrong direction, you’ll be spending time and money you can’t lose on tactics that don’t work. […]