Qwertyuiop – The odds are that this was the copy of the first email ever, at least according to the recollections of Ray Tomlinson, the man who invented the electronic mail technology back in 1971. Almost half a century later, email is very much alive and kicking despite being declared dead many times. Any proof? […]
Email is one of the online marketer’s most powerful tools. You can directly communicate with customers through email. It gives you the chance to build trust with your audience, provide value and market to them. Not only that, but it is preferred when selling to millennials and boomers alike. In fact, 72% of millennials […]
Automating an email outreach campaign is a difficult enough undertaking for the experienced marketer. For those who are new to the process of email automation or have tried and failed in the past, it probably feels like a total shot in the dark. How do you know if you’re segmenting your lists correctly? How do […]
There are 2.9 billion email users worldwide. While you may not have that many people on your email marketing list, demand for email is still high. In fact, 61% of consumers say that they enjoy receiving promotional emails weekly, and 38% want emails more often. Marketers spend around 20 hours per week on non-automated email […]
Email prospecting is the process of finding, researching, and qualifying prospects for a cold outreach campaign. It’s an essential part of any outreach campaign for two reasons: It ensures you’re not wasting time emailing unqualified “prospects.” It helps you track down key information that allows you to personalize emails, and increase response rates and conversions. […]
Email is a force to be reckoned with for your business. A well-coordinated email campaign can quickly build momentum for your product or service, and recipients favor it, too – 73% of millennials identify email as their preferred means of business communication. The sales email, when executed correctly, can yield impressive results. Sales emails […]
Cold emailing is a critical tool for prospecting. But in today’s era of overstuffed inboxes, it’s all too easy for a carefully crafted email to end up in the trash. If you want your prospects to actually open your email—and better yet, read and respond to it— try following these tips: 1. Make yourself […]
ADD_THIS_TEXT Email isn’t for selling. While that might sound radical, let it sink for a moment. When’s the last time you purchased something straight from an email? The answer is, probably not often. Instead, your goal with email should be to get the recipient to open it and click on what’s inside. If they’re interested […]
ADD_THIS_TEXT Email prospecting begins with a lead, and continues towards the goal of making a connection in your inbox. Instead of searching through a database of phone numbers, you send an email to a qualified lead—or many at a time. Since 61% of prospects make initial contact via email and 72% of people prefer email […]
ADD_THIS_TEXT How do you get emails to convert better? That’s the question all marketers wish they knew. Regardless of what success looks like for you, having higher open and click conversions on an email ultimately means more website visitors and sales. If you’re an email marketer, this means A/B testing the content of the emails […]