No matter how much we try to resist it, most of us end up on social media at several points throughout the day. In fact, according to Oberlo, 3.5 billion people use social media daily. And it isn’t just millennials sharing selfies on social platforms. Oberlo also tells us that along with Gen X and […]
Today’s consumer is being sold something on almost every corner. It’s a constant barrage of information to process. Whether in a virtual or physical space, taglines, headlines, cheap email marketing and more are battling for our attention. Consumers are trying to get through the filler to find what they are looking for. People expect great […]
In today’s mobile climate, it may seem like email marketing has fallen to the wayside with early 2000’s favorites like banner ads and pop-ups in favor of trendier options like social media and branded content. In reality, that couldn’t be further from the truth. Email marketing is still one of the most direct ways to […]
Email prospecting is the process of finding, researching, and qualifying prospects for a cold outreach campaign. It’s an essential part of any outreach campaign for two reasons: It ensures you’re not wasting time emailing unqualified “prospects.” It helps you track down key information that allows you to personalize emails, and increase response rates and conversions. […]
Did you know that most of your website visitors are not prepared to buy your product? You have to win their trust and make your product or service stand out to move them further along your marketing – something that nurturing can help achieve. As business owners, we often prioritize getting more traffic to our […]
Sales KPI or Sales Key Performance Indicators are the performance measurements used by managers and higher authorities to keep a tab on the sales reps’ efficiency and track their sales activities. These KPIs are the leading indicators to detect the salespeople’s effectiveness and evaluate the team’s performance against the organization’s goals. KPIs help teams and […]
Finding email addresses manually is a tedious and lengthy task. For any business, acquiring key email addresses that could lead to big contracts or important contacts is essential. Yet it’s frustrating for bosses and employees alike when so much manpower and money has to be spent surfing the corners of the web just trying to […]
Have you seen low response rates for your email outreach campaign? You may be missing out on your email following-up strategy. Don’t under-estimate the power of a follow-up. In fact, a follow-up is the most important email in your whole campaign: People seldom feel like acting after the first touchpoint. In fact, as many as […]
ADD_THIS_TEXT There is both an art and a science to writing an effective email. And with all due respect to content marketing, email is the true king. Pound for pound, nothing delivers better results: To summarize, email is popular – the number of worldwide users is expected to hit 4.3 billion by 2022 – powerful, […]
On average, just over a fifth of emails sent to at least 1,000 subscribers are opened. That’s all well and good, but there’s little benefit to generating hundreds of opens if only a handful of those recipients ever reply. Asking questions is a great way to improve your response rate, because – as the Zeigarnik […]