I recently had the pleasure of interviewing Shreyans Kokra, an India-born US founder of Canvaloop, a company helping to combat global warming through sustainable fashion. The company, which my company incidentally helped incorporate, manufactures jeans wears using hemp as their main source for fibers and textile production In the interview, Shreyans and I discussed how […]
Every marketing team is chasing more leads. And if you’re in marketing, understanding the best ways to acquire new leads is one of the tried-and-true ways to keep growing. But not all strategies have equal outcomes. Today, sales and marketing can’t remain separate departments with little or no collaboration. Successful brands know they need the […]
Brands are forever seeking ways to generate interest and build awareness. They’re constantly competing with each other to target different niches. The digital world is filled with rivalry. Many audiences overlap. As a result, it can be challenging for a company to carve out its place. Customers purchase from and support specific companies for a […]
LinkedIn’s direct messaging tool, InMail, delivers impressive results. In fact, when it comes to generating responses from prospects, InMail has a success rate of 10-25%. According to LinkedIn, that’s 300% higher than emails containing the exact same messaging. However, anyone who has spent much time on LinkedIn will have received a lot of low-quality InMails. […]
Customer engagement allows us to interact with our customers through different channels and build long-lasting connections with them. In short, it helps us to engage, nurture, convert and retain them, turning them into people who are actually invested in our business and brand. It’s a positive consequence of a good customer experience. But while customer […]
Acquiring new customers has been the most talked-about and common way to grow a product’s revenue. But here’s something that’s not fondly talked about — customer acquisition costs. These costs can be quite high based on the industry you operate in. And they aren’t decreasing, thanks to ever-increasing competition. What also needs to be brought […]
Remote work has taken over the job market. Companies were forced to switch to remote mode, despite the fact that many of them doubted its effectiveness. Nevertheless, during the quarantine, people realized the benefits of remote work, and myths about it began to collapse. Not every business adapts well to this regime, and not all […]
Dreading going into your gmail inbox because the moment you’re there, you know you’ll be using your entire day answering, organizing and navigating through it. Sounds like you? Well, you’re not alone. The McKinsey Global Institute found that an average employee spends 13 hours a week reading and responding to email. Making it one of […]
If you’re Apple or Samsung, then you’re a rock star and everyone knows you and trusts your products. But what happens when you’re a newcomer to your market? Well, you’ll need to build trust from ground zero. How to start? By building a website that’s credible. Your website is one of the most important touch-points […]
When you see companies like Salesforce that introduced the concept of Customer Relationship Management (CRM) to the world, to something like Slack that even Microsoft couldn’t beat with its own enterprise collaboration platform, you might want to take notes if you want to understand what they’re doing right. In this article, we’re going to learn […]