If you’re Apple or Samsung, then you’re a rock star and everyone knows you and trusts your products. But what happens when you’re a newcomer to your market? Well, you’ll need to build trust from ground zero. How to start? By building a website that’s credible. Your website is one of the most important touch-points […]
When you see companies like Salesforce that introduced the concept of Customer Relationship Management (CRM) to the world, to something like Slack that even Microsoft couldn’t beat with its own enterprise collaboration platform, you might want to take notes if you want to understand what they’re doing right. In this article, we’re going to learn […]
Email marketing is one of the best methods to connect with customers, build trust, and gain their loyalty. Despite the advent of social media and other forms of marketing, marketers still rely heavily on emails. This is because of 2 reasons. One, email marketing gives the best return on investment (ROI), with a 2019 report […]
While product lifecycle management software can be used to prepare for a lot of issues relating to your product, it fails to address one of the biggest problems facing online marketing teams today: cart abandonment. If you’re not familiar with this, it refers to when a customer has added items to their basket (or cart) […]
Every marketer faces challenges putting their business on the path to sustained growth. What if you were told that some focus in the right area would help you on your way? Having an effective lead management process can help you maximize sales and productivity by prioritizing the best leads. Knowing how to generate and handle […]
The time people spend watching videos increased significantly in recent years, and the trends suggest it’ll keep growing. Companies took notice and started including video marketing strategies in their social media campaigns. As Boosted explains, it’s not only that social media users enjoy videos, but many of them want to see content from the brands […]
No matter how much we try to resist it, most of us end up on social media at several points throughout the day. In fact, according to Oberlo, 3.5 billion people use social media daily. And it isn’t just millennials sharing selfies on social platforms. Oberlo also tells us that along with Gen X and […]
Today’s consumer is being sold something on almost every corner. It’s a constant barrage of information to process. Whether in a virtual or physical space, taglines, headlines, cheap email marketing and more are battling for our attention. Consumers are trying to get through the filler to find what they are looking for. People expect great […]
If you are running a business these days, you are probably aware of the need to have a robust online presence in the form of a website. You are also probably already aware of the importance of generating leads from your website for marketing and sales purposes. But what is the right way to generate […]
Software-as-a-Service, or SaaS, applications are exploding across practically every industry, especially in light of the COVID-19 pandemic. Cloud-based software delivery allows organizations to deliver the software that’s necessary for success to any employee regardless of distance. This is a key advantage when remote work has become more common than ever. Even better, SaaS applications can […]