LinkedIn’s direct messaging tool, InMail, delivers impressive results. In fact, when it comes to generating responses from prospects, InMail has a success rate of 10-25%. According to LinkedIn, that’s 300% higher than emails containing the exact same messaging. However, anyone who has spent much time on LinkedIn will have received a lot of low-quality InMails. […]
Acquiring new customers has been the most talked-about and common way to grow a product’s revenue. But here’s something that’s not fondly talked about — customer acquisition costs. These costs can be quite high based on the industry you operate in. And they aren’t decreasing, thanks to ever-increasing competition. What also needs to be brought […]
Remote work has taken over the job market. Companies were forced to switch to remote mode, despite the fact that many of them doubted its effectiveness. Nevertheless, during the quarantine, people realized the benefits of remote work, and myths about it began to collapse. Not every business adapts well to this regime, and not all […]
Dreading going into your gmail inbox because the moment you’re there, you know you’ll be using your entire day answering, organizing and navigating through it. Sounds like you? Well, you’re not alone. The McKinsey Global Institute found that an average employee spends 13 hours a week reading and responding to email. Making it one of […]
If you’re Apple or Samsung, then you’re a rock star and everyone knows you and trusts your products. But what happens when you’re a newcomer to your market? Well, you’ll need to build trust from ground zero. How to start? By building a website that’s credible. Your website is one of the most important touch-points […]
When you see companies like Salesforce that introduced the concept of Customer Relationship Management (CRM) to the world, to something like Slack that even Microsoft couldn’t beat with its own enterprise collaboration platform, you might want to take notes if you want to understand what they’re doing right. In this article, we’re going to learn […]
Email marketing is one of the best methods to connect with customers, build trust, and gain their loyalty. Despite the advent of social media and other forms of marketing, marketers still rely heavily on emails. This is because of 2 reasons. One, email marketing gives the best return on investment (ROI), with a 2019 report […]
While product lifecycle management software can be used to prepare for a lot of issues relating to your product, it fails to address one of the biggest problems facing online marketing teams today: cart abandonment. If you’re not familiar with this, it refers to when a customer has added items to their basket (or cart) […]
Every marketer faces challenges putting their business on the path to sustained growth. What if you were told that some focus in the right area would help you on your way? Having an effective lead management process can help you maximize sales and productivity by prioritizing the best leads. Knowing how to generate and handle […]
The time people spend watching videos increased significantly in recent years, and the trends suggest it’ll keep growing. Companies took notice and started including video marketing strategies in their social media campaigns. As Boosted explains, it’s not only that social media users enjoy videos, but many of them want to see content from the brands […]