There’s a lot of noise in marketing, especially since Covid-19 is slowly becoming a thing of the past. Some marketers claim that interactive content is the new trick. Others say short-form videos are the future, while another group sticks with paid advertising like PPC. And I could go on. But there’s no one to back […]
Every business owner wants to grow, and they want to grow fast. After all, the quicker you reach more people, the more money you make, and the more successful you are. But there are two types of growth-related buzzwords doing the rounds: growth hacking and growth marketing. And, while they’re both concerned with growing, they […]
With a little work and some smart outreach communications, you can identify influential people in your field, connect with them and benefit from the relationship. This is the age of new media, right? There are generally fewer degrees of separation. Great ideas can emerge faster. Big thinkers can find a way onto the radar of […]
SEO is not only about keywords and link building. It is crazy that we still have this talk but many SEO experts still do not take user experience into consideration while working on a better ranking. Yet, Google and other search engines do care about UX, and you better try to keep up with a […]
Product marketing is a critical component of any company’s marketing strategy. It ensures that the right products are being promoted to the right audience and enormously affect your bottom line. Often, this is a confusing topic for business owners and managers. How do you go about product marketing, anyway? Is it something that I should […]
Sign-up forms are a great way to increase leads and drive conversions on your site. They also help you grow your email list and understand your target audience better. However, it’s not that easy to create high-converting sign-up forms. Yes, you can have sign-up forms on your footers, sidebars, or landing pages, but how many […]
It’s the fourth quarter and marketing budgets are most likely depleted, that is, if there was ever much of a budget to begin with. Planning is key to saving money which is why it is so important. Here’s how to develop your marketing budget and how to stretch it: Why Do You Need a Marketing […]
Finding good talent is not simple anymore. But with the right tools and an organized workflow, finding your next best employee can be made a lot less cumbersome. This is why in this article, we’ve compiled the eleven most essential steps of recruitment from digging out someone’s email address all the way to onboarding them […]
Customer experience is one of the main drivers that influence consumers to choose your brand. Despite this, 80% of buyers claim they don’t get an excellent customer experience from most brands. This isn’t because brands are actively trying to offer bad service. It’s because they don’t know which parts of the customer experience they need […]
There’s more to PR than nuclear-blast crisis management and press fan-fare. That’s why you need tools that go beyond basic features. Lucky for you, in this guide, we’ve researched the best 11 public relations tools on the market. Whether you’re looking for a tool that monitors your brand, creates and distributes press releases, or connects […]