A good product or service does not guarantee flourishing sales. You have to make the purchasing process as intuitive as possible for your customers if you want to attract more buyers and encourage repeat purchases. Considering that 32% of all customers would stop buying from a brand they love after just one bad experience, can […]
You own a business. Your friends and family know about it. The company’s been up for a while now, and it’s doing what any company worth its salt should do — providing services and products that people need. You even managed to break even. However, you soon find out that those earning were short lives, […]
There are thousands of options when choosing a digital marketing tool… And they mainly differ in functionality, ease of use, and strategy execution. In addition, some tools perform multiple tasks from one platform. Like… Email marketing Customer Relationship Management Analytics Keyword research But since you’re busy developing strategies to scale your business, it might be […]
In the year of the pandemic in 2020, e-commerce grew by 25% globally, according to Statista. And even though this high growth is expected to slow down, the market shares between physical and online retail are drawing closer. Consumers in every age group shifted their purchases online due to global lockdowns. And it seems like […]
Every marketing team is chasing more leads. And if you’re in marketing, understanding the best ways to acquire new leads is one of the tried-and-true ways to keep growing. But not all strategies have equal outcomes. Today, sales and marketing can’t remain separate departments with little or no collaboration. Successful brands know they need the […]
While all top SEO tools and software can help you rank on Google’s first page, they differ in data quality, analytics, and ease of use. Not only that, but some best SEO tools also have a wide variety of special features such as: Mobile optimization Technical SEO crawler On-site titles User-friendly interface As a result, […]
Wouldn’t it be great if your sales and marketing teams worked together? Imagine how seamless product-customer interactions would become. If it’s not a possibility you’ve considered, hurry up before you start missing out on potential conversions. Sales and marketing, the two departments deemed the spearheads of any business, more often than not, seem to work […]
Product development, in simple terms, means the process of creating/designing a new product/service. The activities involved include conceptualization, design, and development. This process is not just limited to new products. Old products get rebranded, and companies bring them back to the market. When they bring them back to the market, companies invest billions of dollars […]
Is there a way to improve the performance of your email campaign? Yes, setting up a dedicated landing page is almost always a good idea. After all the work we did to obtain those email addresses, researching prospects or targets, creating an engaging email copy, ensuring your email is going to be seen, formatting, scheduling, […]
Ecommerce and social media go hand-in-hand. Your online store can’t thrive without effective marketing on social media platforms. Keep reading to learn what social media marketing is, why your ecommerce business needs a strong social media presence and an effective content promotion strategy to successfully promote your ecommerce brand on social media. Why does your […]