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Email Strategy

20th August 2019 in Email Strategy

Best Practices and Tips for Emailing a Recruiter

As a working professional, you’ve probably considered looking for new job opportunities at one time or another. When you hear talk of how amazing certain companies are to work for, it can definitely seem like the grass is greener on the other side of the fence. However, getting over that fence can sometimes feel insurmountable. […]

5th June 2019 in Email Strategy

5 Ways To Make Your Emails More Interactive

What did one email say to the another? Let’s go interactive! Well since the emails asked for it, we had to oblige! Did you know that between 2014 and 2018 the average office worker received about 90 emails a day and sent around 40 business emails daily? How can you ensure that your email stands […]

26th February 2019 in Email Strategy

Email Marketing Tips To Target Loyal Customers

281 trillion emails are sent per day.  On average, a person receives 72 emails a day and spends 30% of the time of their workday in their inbox. This supposes a lot of competition for an online business. Do you think they will really read all those emails? Correct: nobody does. To take advantage of your email […]

6th February 2019 in Email Strategy Uncategorized

10 Tips to Help You Grow and Maintain a Clean Email List

Growing your email list is a constant battle. That’s because it will naturally decay over time, as contacts change jobs, old email addresses are abandoned, and people opt out for various reasons. There’s not much you can do about this natural decay, but you can focus on maintaining a growth rate that’s higher than your […]

16th January 2019 in Email Strategy

8 Tips For Crafting A Killer Email Pitch

Do you remember your first outreach email pitch? I can still see mine very clearly,  spending an hour rewriting the same 12 sentences and not getting a reply. I never got a reply because I send topics that weren’t so relevant to the blog I was pitching to – a fact I was to realize […]

19th December 2018 in Email Strategy

How to Leverage Email Outreach in Your Link Building Strategy

  Got great content and now want to evolve your SEO strategy by cold emailing link prospects? We’ve got you. Link building via email outreach — which is key to your SEO success — should also be known as relationship building. The stronger your relationships are with fellow websites and bloggers in your niche, the […]

5th December 2018 in Email Strategy

Outreach Psychology: How to Tailor the Perfect Outreach Email

  Qwertyuiop – The odds are that this was the copy of the first email ever, at least according to the recollections of Ray Tomlinson, the man who invented the electronic mail technology back in 1971. Almost half a century later, email is very much alive and kicking despite being declared dead many times. Any proof? […]

12th November 2018 in Email Strategy

A Cheat Sheet to Automating Outreach Campaigns

Automating an email outreach campaign is a difficult enough undertaking for the experienced marketer. For those who are new to the process of email automation or have tried and failed in the past, it probably feels like a total shot in the dark. How do you know if you’re segmenting your lists correctly? How do […]

15th August 2018 in Email Strategy

The Best A/B Tests for Your Email Outreach [Updated Version]

ADD_THIS_TEXT How do you get emails to convert better? That’s the question all marketers wish they knew. Regardless of what success looks like for you,  having higher open and click conversions on an email ultimately means more website visitors and sales. If you’re an email marketer, this means A/B testing the content of the emails […]

2nd August 2018 in Email Strategy

The 10 Key Elements of Clear and Professional Emails

You never get a second chance to make a first impression. And that adage holds true whether you’re introducing yourself to someone new in person, or via email. In fact, it’s even more important to make sure every single word hits the right note when communicating through email, where it’s more difficult to convey your […]

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