Email marketing, although sometimes wrongly considered an outdated and superfluous practice, is one of the most powerful digital marketing strategies out there. If you think about it carefully, it’s obvious why this is the case: people check their inbox several times a day, so email provides direct access to consumers. Plus, personalized emails have a […]
Growing your email list is a constant battle. That’s because it will naturally decay over time, as contacts change jobs, old email addresses are abandoned, and people opt out for various reasons. There’s not much you can do about this natural decay, but you can focus on maintaining a growth rate that’s higher than […]
Email is one of the online marketer’s most powerful tools. You can directly communicate with customers through email. It gives you the chance to build trust with your audience, provide value and market to them. Not only that, but it is preferred when selling to millennials and boomers alike. In fact, 72% of millennials […]