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Email Strategy

27th July 2021 in Email Strategy Marketing

How to Optimize Your Email Marketing Landing Page

Is there a way to improve the performance of your email campaign? Yes, setting up a dedicated landing page is almost always a good idea. After all the work we did to obtain those email addresses, researching prospects or targets, creating an engaging email copy, ensuring your email is going to be seen, formatting, scheduling, […]

27th July 2021 in Email Strategy

5 Reasons Your Business Should Prioritize Email Address Validation

What is email address validation? Have you ever signed up for a service or newsletter and got an email shortly after that provides a verification link? That’s what we’re talking about! In short, it’s the practice of making sure customers’ email addresses are verified as real before you send them messages. Surprisingly, despite the extensive […]

5th July 2021 in Email Strategy

How to Create a Powerful Email Onboarding Process

Your company marketing strategy has been a huge success! Hundreds of new customers are signing up for your emails daily. But what do you do with them next? How do you convert those email subscriptions into invested customers with as little churn as possible? This is the part of your business processing where onboarding emails […]

23rd June 2021 in Email Strategy

11 Email Copywriting Mistakes to Avoid

The first email was sent out close to half a century and has since then increased in volume remarkably. Yet, despite the impressive experience gained, many mistakes are still being made. From typos to grammatical bloopers, failing to take proper care of your email copy can result in – let’s say interesting – consequences. Today […]

15th June 2021 in Email Strategy

How to Know if Your Email Newsletter Design is Due for a Revamp

Did you know that in 2019 78% of marketers reported an increase in engagement with their email marketing campaigns? Email newsletters are a great way to keep in touch with your loyal customers. If your email engagement is falling, then it could be a sign your newsletter design is due for a revamp. Done properly, […]

14th June 2021 in Email Strategy

Trigger Words to Increase Email Open Rates

Spending time and resources to craft an email marketing campaign only to end up with a low open rate can be incredibly frustrating. However, it’s a reality of cold email outreach. Are you aware of different types of trigger words you should be using in your emails? While there’s no magic formula to ensure that […]

13th June 2021 in Email Strategy

Opt-in Email Marketing: Definition, Importance and Best Practices

As inbound marketers, we understand that the days of buying a lead list, loading the contacts into the CRM system, and blasting out emails are over. Nevertheless, the concept of building a completely opt-in database right from the start can be a daunting task. So, the question is: how can you quickly scale your database […]

2nd June 2021 in Email Strategy

What’s a Good Alternative to Neverbounce.com?

Neverbounce is an email verification tool that attracts thousands of users and verifies millions of emails each month. And it’s no wonder: email is one of the most important business tools of our time. In fact, over 306 billion emails are sent every day, to over half of the world’s population with active email addresses. […]

25th May 2021 in Email Strategy

What’s A Good Alternative To Nymeria? [In 2023]

When searching for the best email prospecting tool, you know the importance of reaching as many leads as you can, in as little time as possible. But it’s not just the quantity of leads that’s important. With 73% of B2B companies choosing quality over quantity, you need to be able to trust that your email […]

25th May 2021 in Email Strategy

What’s A Good Alternative To Anymail Finder? [In 2023]

Gone are the days of picking up the phone to make your first contact. Nowadays 72% of people prefer to receive emails when it comes to sales outreach. Like it or not, email prospecting is here to stay. That means that you need to choose your email prospecting tool wisely. You need to make sure […]

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