Email is a focus of many businesses’ marketing efforts. It makes sense to use email because, well, everybody has it:
- World email users are expected to number more than 3 billion by 2022.
- People check email frequently; 85% of American adults check theirs at least once daily.
Beyond its ubiquity, email marketing is scalable, effective, and reasonably easy to implement. And, it has the potential to drive tremendous ROI; according to research, email marketing delivers an average return-on-investment of $44 for every $1 spent.
Email prospecting gives you a way to increase your visibility with these email-checking consumers. Rather than cold calling one potential contact at a time, you can send emails and start the communication process with multiple prospects at the same time.
However, before you can send emails, you need to be able to access accurate email addresses for high-potential prospects. There are costs that come along with collecting and maintaining good email lists; it takes time and money to ensure a healthy list.
- Email data decays quickly because people move from company to company, or because they’re no longer interested in receiving communications. It’s estimated that data decays at a rate of about 2% per month. That means almost one-fourth of your email list is outdated by the time a year passes.
- Maintaining lists manually takes time. You have to be willing to scrutinize your database to purge duplicates and miskeyed addresses, remove unsubscribers, and delete those with websites/companies that are no longer functional.
- Even with a clean list, you still have to dedicate time to growing it. After all, at a 20% rate of decay, if you don’t search out new prospects, you won’t have an email list at all in just a few years.
Email prospecting tools such as Snov.io are used to find and verify emails. Snov.io allows users to search domains for potential email addresses, clean email lists, and set up email drip campaigns.
Why Choose an Alternative to Snov.io?
While some customers find Snov.io to be a fit for their business, the product contains some features that may not be helpful to all email marketers. For email marketers who already use other tools to manage and automate campaigns, some of the features of Snov.io will be superfluous.
For example, running drip campaigns via Snov.io rather than within your usual marketing automation or CRM platform will create two disparate databases for results and prospect management, rather than keeping all your email marketing in one place. There’s also more margin for error and a greater possibility of sending redundant or conflicting emails to a client when using multiple platforms.
In addition, Snov.io users sign up for a subscription, rather than having the opportunity to use the service a la carte as needed. Depending on the size of your business and email list(s), a subscription model could mean paying for more than you actually need or paying for a service monthly when you only plan to scrub your list bimonthly or quarterly.
What Other Options Are Available as an Alternative to Snov.io?
For email marketers looking for a streamlined, affordable solution to find leads and verify emails, Voila Norbert can be a great option. In a recent test, Voila Norbert was rated the most accurate email finder against a full field of competitors.
In addition to its stellar verification service, Voila Norbert can serve as the perfect complement to your suite of prospecting tools. You can use Voila Norbert to find leads (the service gives you 50 free leads to start your relationship), or use a browser plugin to collect lead data as you search online sites like LinkedIn for prospects.
In addition to emails, Voila Norbert also offers an enrich feature, which gives you access to supporting information about your potential connections. By providing data including job title, employer, and social networks, Voila Norbert empowers you to personalize your communications and increase your potential for success.
Time is money, and a good email verification tool helps you save time while helping you generate more revenue. Voila Norbert helps you get into more inboxes, with a deliverability rate of 98%, and is the streamlined, efficient alternative to Snov.io.
Have you used Norbert yet? How has the service helped your business? Share your experience in the comments below.