2.9 billion. That’s the number of projected worldwide email users by the end of 2019. In other words, one-third of the entire population of the world is hearing “You’ve got mail!” on a regular basis. But even with an ever-growing number of messages ending up in our mailboxes each week, email remains the preferred channel […]
Suppose you’re trying to close a high-profile lead. You’ve been negotiating with them, mostly over emails, but they suddenly stop replying or are taking very long to respond. Perhaps, they are playing hardball when it comes to awarding you the contract, or maybe network issues are causing a delay in email delivery. Whatever the issue […]
If you want emails to convert, you can’t rely on copying what everybody else does We all know there are thousands of companies online writing blog posts, trying email templates, and A/B testing subject headers to within an inch of their lives. Yet writing an email that sells your product or service takes more than […]
Next to creative content marketing, influencer campaigns, and paid social, email might not seem like the sexiest marketing tactic, but it works. In fact, 174% more conversions are driven by email than social media, and email marketing delivers an average return-on-investment of $44 for every $1 spent. That’s a 4400% ROI – way above what […]
You can create the perfect eCommerce email with enticing copy, spectacular images, and a geniusly-worded call-to-action—but if no one opens your email, none of that matters. After all, if a perfect eCommerce email falls in the forest… The average open rate for an eCommerce email is roughly 15.7 percent. There’s a lot of room for […]
90. This is the average number of emails an office worker receives every single day. That’s over 11 emails an hour if you’re working an average eight-hour day. It’s practically impossible to get on top of it, and it can often feel like you’re trying to wade uphill through toffee to get to that ever-elusive […]
Catchy subject line, check. Attention-grabbing hook, check. Active email recipient list, check. Convincing images, check. Clear and direct CTA, check. After time spent, edits, and revisions – you’re ready to hit send on the email campaign. But, how would you feel if it doesn’t even make it to your audience’s inbox? Email deliverability is extremely […]
ADD_THIS_TEXT There are over 269 billion emails sent each day. White collar professionals get over 120 emails daily with about half of that (49.7%) being spam. It’s no wonder why Gmail filters this junk out before it ever hits your inbox. We can sit here and state the obvious: Send better stuff. But you still […]