Email prospecting begins with a lead, and continues towards the goal of making a connection in your inbox. Instead of searching through a database of phone numbers, you send an email to a qualified lead—or many at a time.
Since 61% of prospects make initial contact via email and 72% of people prefer email communication over any other channel, it’s safe to say that email prospecting is the way to go. Individuals are much more likely to read a quick email than take time to chat on the phone.
But it’s not always as simple as it sounds. One of the biggest challenges in email prospecting is finding verified email addresses. You want email addresses that actually exist to keep you from wasting your time. If they’re not listed on LinkedIn, offered to the public via social media, or a part of your prospect’s website contact information, how do you find them? And better yet, how do you find them quickly?
Email prospecting tools such as Hunter.io that find and verify emails have grown immensely in popularity. In fact, Hunter.io boasts around 1 million monthly sessions. A quick visit to the Hunter website gives you a search bar where you enter a domain name, then the tool pulls email addresses from that domain and verifies them if applicable.
Why Choose an Alternative to Hunter.io?
Although Hunter.io has garnered a large following, recent changes in their integrations have caused many to start searching for an alternative. Last year, Hunter.io dismantled its integration with LinkedIn, its most important source for leads, making a part of the service less useful than before.
A lot of sales teams that depended on this connection are now in search of an alternative that delivers results. There are other options available like Voila Norbert. Recently elected the most accurate email finder, it’s the perfect addition to your suite of prospecting tools
Voila Norbert delivers email addresses and information about the leads that matter most. You need to know the elements of a good tool in order to choose a better alternative for you.
Hunter.io Pricing Breakdown
Hunter.io offers five different pricing tiers: Free, Starter, Growth, Pro, and Enterprise.
Once you enter the paid tiers, the core features remain the same, and only the number of searches and verifications you can do each month changes. In addition to email searches and verifications, all paid plans offer:
Domain search results and exports: Perform a bulk search to capture all the email addresses associated with a domain, and then export them via CSV.
Premium campaign features: Allows you to connect and send cold emails with up to 5 Google Workspace accounts and send images in your emails.
Here is the breakdown of their 5 different plans:
- Price: $0/month
- Searches: 50/month
- Verifications: 50/month
- Price: $49/month or $34/month billed yearly ($408 payment)
- Searches: 500/month
- Verifications: 500/month
- Price: $99/month or $69/month billed yearly ($828 payment)
- Searches: 2,500/month
- Verifications: 2,500/month
- Price: $199/month or $139/month billed yearly ($1,668 payment)
- Searches: 10,000/month
- Verifications: 10,000/month
- Price: $399/month or $279/month billed yearly ($3,348 payment)
- Searches: 30,000/month
- Verifications: 30,000/month
After purchasing a plan, you can share it between an unlimited number of users. This is a good feature for businesses or enterprises who want access for entire teams. Once you purchase the plan, your only limit is the number of searches and verifications you have — they can be carried out by anyone without restriction.
Voila Norbert as an Alternative to Hunter.io
Voila Norbert and Hunter.io share a lot of the same features, but there are some areas where the two diverge. Here are a few of the reasons why you might want to consider Voila Norbert as an alternative to Hunter.io:
1. More integrations: Hunter.io currently supports five integrations, but Voila Norbert has 12. Some of them are the same, like Hubspot, Pipedrive, Salesforce, and Zapier, but only Voila Norbert integrates with Mailshake, Drip, ReplyApp.io, Close.com, Mailchimp, SendGrid, JotForm, and Formstack.
2. Email enrichment: Both Voila Norbert and Hunter.io can find and verify email addresses, but only Voila Norbert offers email enrichment as well. This powerful feature lets you add extra information and data points to your email lists so you can get a fuller picture of who your prospects are. Pricing for this feature is $0.04/email up to 2,000 emails, $0.02/email up to 50,000, and $0.015/email beyond that.
3. More bang for your buck: Both Hunter.io and Norbert’s pricing plans start at $49/month, but with Voila Norbert you get double the leads for the same cost. Its Valet plan includes 1,000 leads per month, while Hunter.io’s Starter plan only includes 500. Voila Norbert offers more bang for your buck for every other pricing tier as well.
Elements of a Good Email Prospecting Tool
When it comes to choosing an email prospecting tool that’s right for you and your team, there are six elements you should look for:
1. Access to High-Quality Leads
Sales Hacker sums it up best: “If you spend time targeting people that are a genuinely good fit for your solution, whether it be now or in a year, you will generate more meaningful conversations with people … it’s human nature to prefer to buy from people we like and trust.” You should spend your time on the leads that produce this connection. All other leads are a waste of time.
Your tool of choice should be able to produce quality leads over time-wasters, particularly since 50% of sales time is wasted on unproductive prospecting.
2. Quantity of Leads Worth Purchasing
Although quality is more important than quantity, you don’t want a tiny list that isn’t worth the effort, either. Your tool should be able to produce a decent-sized list of high-quality leads that matter.
3. Email Verification
Which of the email addresses you collect can be verified, and which ones identify as risky? The prospecting tool you choose should be able to tell you from the start. Voila Norbert, has a built-in verification tool that gives you just that. It’s unique in its ability to scan each email, giving you verification in real-time.
4. Data Enrichment
You need additional data to make your emails hit home with your prospect. From job title to niche, data enrichment gives insight into who you’re going to be communicating with. Data enrichment in your emails adds a level of customization that your prospects crave. Voila Norbert also includes a data enrichment tool that fetches key data about your prospect for current and future use.
5. Easy Integration with Other Services
For streamlined sales and marketing campaigns, you need a tool that integrates seamlessly with your current arsenal. Do you use Hubspot or Zapier? Choose a tool that integrates with those tools to get the most productivity out of your product.
6. Real Customer Service
When it comes to prospecting, time is money. Your tool should have a real customer service team available for all of your questions and to aid you in discovering new target areas. You need someone on your side as an advocate.
These elements are critical for success, and for a tool that includes all of them, Voila Norbert is a solid choice. Tested and tried, it provides everything you need for true prospecting, enrichment, and verification.
Which prospecting tool do you plan to use? Share your thoughts in the comments below: