Email prospecting begins with a lead, and continues towards the goal of making a connection in your inbox. Instead of searching through a database of phone numbers, you send an email to a qualified lead—or many at a time.
Since 61% of prospects make initial contact via email and 72% of people prefer email communication over any other channel, it’s safe to say that email prospecting is the way to go. Individuals are much more likely to read a quick email than take time to chat on the phone.
But it’s not always as simple as it sounds. One of the biggest challenges in email prospecting is finding verified email addresses. You want email addresses that actually exist to keep you from wasting your time. If they’re not listed on LinkedIn, offered to the public via social media, or a part of your prospect’s website contact information, how do you find them? And better yet, how do you find them quickly?
Email prospecting tools such as Hunter.io that find and verify emails have grown immensely in popularity. In fact, Hunter.io boasts around 1 million monthly sessions. A quick visit to the Hunter website gives you a search bar where you enter a domain name, then the tool pulls email addresses from that domain and verifies them if applicable.
Why Choose an Alternative to Hunter.io?
Although Hunter.io has garnered a large following, recent changes in their integrations have caused many to start searching for an alternative. Last year, Hunter.io dismantled its integration with LinkedIn, its most important source for leads, making a part of the service less useful than before.
A lot of sales teams that depended on this connection are now in search of an alternative that delivers results. There are other options available like Voila Norbert. Recently elected the most accurate email finder, it’s the perfect addition to your suite of prospecting tools
Voila Norbert delivers email addresses and information about the leads that matter most. You need to know the elements of a good tool in order to choose a better alternative for you.
Elements of a Good Email Prospecting Tool
When it comes to choosing an email prospecting tool that’s right for you and your team, there are six elements you should look for:
1. Access to High-Quality Leads
Sales Hacker sums it up best: “If you spend time targeting people that are a genuinely good fit for your solution, whether it be now or in a year, you will generate more meaningful conversations with people … it’s human nature to prefer to buy from people we like and trust.” You should spend your time on the leads that produce this connection. All other leads are a waste of time.
Your tool of choice should be able to produce quality leads over time-wasters, particularly since 50% of sales time is wasted on unproductive prospecting.
2. Quantity of Leads Worth Purchasing
Although quality is more important than quantity, you don’t want a tiny list that isn’t worth the effort, either. Your tool should be able to produce a decent-sized list of high-quality leads that matter.
3. Email Verification
Which of the email addresses you collect can be verified, and which ones identify as risky? The prospecting tool you choose should be able to tell you from the start. Voila Norbert, has a built-in verification tool that gives you just that. It’s unique in its ability to scan each email, giving you verification in real-time.
4. Data Enrichment
You need additional data to make your emails hit home with your prospect. From job title to niche, data enrichment gives insight into who you’re going to be communicating with. Data enrichment in your emails adds a level of customization that your prospects crave. Voila Norbert also includes a data enrichment tool that fetches key data about your prospect for current and future use.
5. Easy Integration with Other Services
For streamlined sales and marketing campaigns, you need a tool that integrates seamlessly with your current arsenal. Do you use Hubspot or Zapier? Choose a tool that integrates with those tools to get the most productivity out of your product.
6. Real Customer Service
When it comes to prospecting, time is money. Your tool should have a real customer service team available for all of your questions and to aid you in discovering new target areas. You need someone on your side as an advocate.
These elements are critical for success, and for a tool that includes all of them, Voila Norbert is a solid choice. Tested and tried, it provides everything you need for true prospecting, enrichment, and verification.
Which prospecting tool do you plan to use? Share your thoughts in the comments below: