Learning the steps to eliminating buyer silence is necessary. Encountering buyer silence as you approach the point of purchase is not uncommon. In fact, it’s more common than you think. But, silence in business is dangerous. Good feedback is excellent. Bad feedback spotlights areas of improvement. But, no feedback at all? Dangerous. Very dangerous. If […]
Before you start selling your products and services, it’s important to know who you’re selling to. Without that information, you’ll be fumbling around in the dark, wasting your efforts on leads that will never bite, while interested prospects fall by the wayside. To help them figure out which leads to focus on and which to […]
In the language of marketing and sales, “personal selling” highlights those situations where a real human is attempting to sell to another. In the past, it was a bit more literal in that the definition typically included face-to-face interactions. However, with advances in technology as well as the ability to connect across so many mediums, […]
Engaging visuals are essential for any marketing or sales strategy. Humans are visual beings and we respond well to any kind of visual stimulus. The market for sales visuals is booming – we can see that from the ads found on social media platforms like Instagram and Facebook. Not to mention the fact that some […]
No matter the size or reputation of your company, you can always benefit from localized digital marketing across different channels, even for potential customers queued up in your automatic call distributor system. Although we live in an age of globalization, people still only really care about what’s going on right in front of them. There […]
Maybe once upon a time, Hollywood’s depiction of life in sales was accurate. The always-be-closing mentality; all the chest-bumping, high-fiving and slick-talking. But if you properly know how to build a sales pipeline that approach is more 1980s than a Flock of Seagulls haircut. And, much like a Flock of Seagulls haircut, there’s no place […]
Even as recently as 30 years ago, you would have struggled to believe that you would be able to buy and sell products through the internet. Ecommerce has completely changed the way in which people shop. However, despite these changes, some sales strategies haven’t changed much at all. One such strategy is upselling. It’s been […]
In recent years, the growth of digital marketing and digital tools to market products has been huge. Using video calls and video conferencing to ‘meet’ existing and potential clients has become an essential tool for many businesses. In 2019, the value of the video conferencing market passed $14 billion and is expected to have a […]
Did you know that most of your website visitors are not prepared to buy your product? You have to win their trust and make your product or service stand out to move them further along your marketing – something that nurturing can help achieve. As business owners, we often prioritize getting more traffic to our […]
Sales KPI or Sales Key Performance Indicators are the performance measurements used by managers and higher authorities to keep a tab on the sales reps’ efficiency and track their sales activities. These KPIs are the leading indicators to detect the salespeople’s effectiveness and evaluate the team’s performance against the organization’s goals. KPIs help teams and […]