If email is a fundamental part of your digital marketing, then you’ll know how much time and effort it takes. It’s soul-destroying then, when you find yourself on an email blacklist, especially when you’ve made sure to do things the right way. Getting on an email blacklist can hurt your email deliverability, which can be […]
Emails have grown over the years to become one of the most popular forms of digital communication in the world. Companies have improved and increased the budgets to their email marketing strategies because they’ve understood the massive returns it can bring them when done right. For example, for $1 spent on every email campaign, companies […]
ADD_THIS_TEXT It’s true: personalization is popular. But, it isn’t always the answer It can be tricky. And, a lot of times, not all it’s cracked up to be. What makes us get into trouble with personalization? According to results from an Experian survey, data is often the main culprit for ruining personalized outreach tactics. Why? […]
As eCommerce becomes ever more complex and competitive, so has the marketing landscape. You need more than a strategically designed eCommerce website, you need a good email strategy. Consumers are exposed to vast numbers of promotional messages daily, making them “harsher” judges when it comes to branded content. However, even with the proliferation of social […]
Canned responses – love them or hate them, it’s a simple fact that businesses rely on automated email responses to provide excellent customer service on a large scale. That said, it’s crucial that businesses get their automated responses right. Getting them wrong could risk damaging the customer experience and could even result in losing valuable […]
When done right, email marketing is an effective way to generate leads, making it a vital component of the sales funnel. In fact, 59% of marketers say email marketing generates the most ROI of any channel. And not only is email lead generation effective, it’s also cheaper and simpler to get right than many other […]
As a working professional, you’ve probably considered looking for new job opportunities at one time or another. When you hear talk of how amazing certain companies are to work for, it can definitely seem like the grass is greener on the other side of the fence. However, getting over that fence can sometimes feel insurmountable. […]
What did one email say to the another? Let’s go interactive! Well since the emails asked for it, we had to oblige! Did you know that between 2014 and 2018 the average office worker received about 90 emails a day and sent around 40 business emails daily? How can you ensure that your email stands […]
281 trillion emails are sent per day. On average, a person receives 72 emails a day and spends 30% of the time of their workday in their inbox. This supposes a lot of competition for an online business. Do you think they will really read all those emails? Correct: nobody does. To take advantage of your email […]
Growing your email list is a constant battle. That’s because it will naturally decay over time, as contacts change jobs, old email addresses are abandoned, and people opt out for various reasons. There’s not much you can do about this natural decay, but you can focus on maintaining a growth rate that’s higher than your […]