Is there a way to improve the performance of your email campaign? Yes, setting up a dedicated landing page is almost always a good idea. After all the work we did to obtain those email addresses, researching prospects or targets, creating an engaging email copy, ensuring your email is going to be seen, formatting, scheduling, […]
Here’s something shocking! 69% of sales representatives say that they often can’t find the right content to send their prospects. Can you imagine how devastating that is to your business? Imagine. You’re a sales rep. Finally, after days of canvassing, you have a qualified lead. A carefully worded email, a PDF with the right information, […]
Marketing over email is one of the oldest outreach methods that can be used to effectively generate leads, get more traffic, and ultimately more customers. Considering that emails originated roughly 50 years ago, some may think they are outdated and ineffective. However, that is not the case as emails are considered to be one of […]
Why is relationship marketing so important? First of all, what is it? If we could explain relationship marketing in the most simple way it would be that it is a type of marketing that concentrates on customer retention and satisfaction. This type of marketing is tailor-made for long-term customer engagement. Ensuring your customers are happy, […]
Have you considered email marketing an obsolete method? Sadly, you are mistaken. The email has returned as if a phoenix and made its impact felt in the marketing world. Our calculations go wrong many a time. It has been the case with email marketing as well. Marketers have identified the ways to integrate email with […]
Lead segmentation must be an integral part of your marketing strategy if you’re going to convert leads into pay customers. Your line of business doesn’t matter – lead segmentation is always an essential part of sales. Your target market or audience will be a diverse group of people with different needs. These different needs will […]
Running an email marketing campaign that doesn’t get engaged by your subscribers is the worst. Hell, no business owner or email marketer wants to take the time and effort to craft emails or newsletters (even if they have amazing newsletter ideas) that a good number of subscribers won’t bother to read, interact with, or even […]
Are you planning to host a marketing webinar to improve and maximize your sales rate? Or did you recently host one that did not work out? Well, having an unsuccessful webinar can be pretty discouraging considering how much effort is usually put into making it work. Unlike your office meetings where you all sit at […]
No matter the size or reputation of your company, you can always benefit from localized digital marketing across different channels, even for potential customers queued up in your automatic call distributor system. Although we live in an age of globalization, people still only really care about what’s going on right in front of them. There […]
Visual marketing is no longer something obscure. With the increase in popularity of social media, it’s become the norm. It’s a modern version of the adage “a picture says a thousand words”. Businesses can use powerful graphic tools like Canva to connect with customers and leave a lasting impression. However, it’s not easy to choose […]