While product lifecycle management software can be used to prepare for a lot of issues relating to your product, it fails to address one of the biggest problems facing online marketing teams today: cart abandonment. If you’re not familiar with this, it refers to when a customer has added items to their basket (or cart) […]
Engaging visuals are essential for any marketing or sales strategy. Humans are visual beings and we respond well to any kind of visual stimulus. The market for sales visuals is booming – we can see that from the ads found on social media platforms like Instagram and Facebook. Not to mention the fact that some […]
No matter the size or reputation of your company, you can always benefit from localized digital marketing across different channels, even for potential customers queued up in your automatic call distributor system. Although we live in an age of globalization, people still only really care about what’s going on right in front of them. There […]
Cold email campaigns can bring your potential customers closer to value-adding products without any of the intrusiveness that comes with cold calling. Compelling cold emails follow specific structures and practices to help them resonate with their targets, get them to convert to visitors on your site, and ultimately drive ROI. But many cold emails that […]
Visual marketing is no longer something obscure. With the increase in popularity of social media, it’s become the norm. It’s a modern version of the adage “a picture says a thousand words”. Businesses can use powerful graphic tools like Canva to connect with customers and leave a lasting impression. However, it’s not easy to choose […]
When thinking about how to reach customers, there are many different channels available to brands. Social media, print and video advertising, and of course email are all potential options. Print and video are both quite well understood, however, digital technologies are still a mystery to many. From a technology perspective, email has been around since […]
Maybe once upon a time, Hollywood’s depiction of life in sales was accurate. The always-be-closing mentality; all the chest-bumping, high-fiving and slick-talking. But if you properly know how to build a sales pipeline that approach is more 1980s than a Flock of Seagulls haircut. And, much like a Flock of Seagulls haircut, there’s no place […]
There’s a lot of work that goes into creating a successful email marketing campaign. But while wording, send times, and personalization all play their part in bringing forth conversions, it’s the quality of your leads that will determine your success. For a large number of businesses, lead generation comes down to collecting subscribers, then sending […]
With the emergence of so many new social media marketing channels over the past few years, it’s been easy to overlook trusty old email. Indeed, as marketing experts rave about TikTok and Instagram Reels, our good friend email has been largely cast out of the spotlight. But that’s a mistake. Email is a tried-and-true marketing […]
Even as recently as 30 years ago, you would have struggled to believe that you would be able to buy and sell products through the internet. Ecommerce has completely changed the way in which people shop. However, despite these changes, some sales strategies haven’t changed much at all. One such strategy is upselling. It’s been […]