For many users, Instagram is a typical social media platform. But the tides are shifting as it’s quickly becoming a popular platform for many companies. Instagram now serves as a valuable marketing tool with essential features that support business growth. Because of this, it’s no wonder Instagram got ten million new business accounts between 2019 […]
If you’re a freelancer or a small business owner trying to get new clients via email, this guide is for you. Although getting clients through cold email is a challenging task — much more than networking or getting referrals — it’s also one of the most predictable sources of income… If you do it right. That’s […]
You might want to find an email associated with a Twitter account for a number of reasons. You could be trying to take the conversation to a more personal medium when hiring someone or adding a lead to your CRM. Regardless of why you need their email address, it can be difficult to find. Most […]
Take a look online and you’ll see several posts discussing which is the best tactic for boosting sales– cold calling or cold emailing. But pitting them against each other might be short-sighted. Both methods have their strengths and weaknesses. The best option depends on your particular audience and your business objectives. So, what about merging […]
Closing new deals is not easy — especially in the B2B space, where the sales funnels are longer because more decision-makers and larger budgets are involved. You are tasked with convincing the prospect how your products or services can minimize their pain points. No wonder sending a B2B proposal is an exceptionally high-pressure job. What […]
Cold outreach sales emails and messages are always going to be integral to the sales process. How else can companies initiate conversations with potential clients? Cold calls still work, to an extent. But email remains as effective as ever. Unfortunately, open and click-through rates have always been low. In the region of 17% for open […]
When you send a lot of cold emails, eventually you have to wonder, “is my messaging resonating?” Sure, you can get a gut feel for this based on response rate. But that only gives you a baseline; it doesn’t tell you how you could improve this metric or what you could be optimizing. And you […]
When I say follow ups are a crucial part of getting responses, you might always agree with me. In this post we are going to see the follow-up mistakes you shouldn’t be making and what you can do to improve your follow-ups. Mistake #1: Not Actually Following Up The biggest follow-up mistake you can make […]
Your sales team has a simple and yet time-tested tool at their disposal to make a good first impression on customers: a well-written email. Digital marketing in today’s age requires that your team communicate effectively with potential leads and existing customers to create as large and lasting an impression as possible. All too often, though, […]
Making a sale is an achievement. But making such a stellar impression on your customer that they write about their experience for the benefit of other potential customers? That’s a whole other level of accomplishment. Customer testimonials are the perfect way to build your brand’s reputation and start creating a relationship with prospective customers. Testimonials […]