Whether it is cold emailing or email marketing, email remains the most effective marketing tool out there. There are lots of studies proving the point: Email drives $38 for every $1 spent. In other words, email generates 3,800% ROI, which means it is by far the most effective marketing and communication option available. 3/4 of […]
The success of a product launch depends on reaching the right customers and enticing them to purchase. After all the work of developing, designing, and testing your new product, you need the appropriate communication strategy to take best advantage of its sales potential. With greater uncertainty in predicting consumer behavior in the current post-pandemic climate, […]
Are you wondering why your email campaigns aren’t working? Have you ever sent an important message to a business only to get ‘this user doesn’t accept emails’ in return? It feels like a slap in the face, right? These emails, called no-reply emails, are a surefire way to lose customers and waste time on email […]
Marketing over email is one of the oldest outreach methods that can be used to effectively generate leads, get more traffic, and ultimately more customers. Considering that emails originated roughly 50 years ago, some may think they are outdated and ineffective. However, that is not the case as emails are considered to be one of […]
Over the course of your career, it’s likely you’ve received generic recruiting emails about jobs that have no connection to your interests or field of work. And although you might have read the email in full, you probably didn’t respond to it at all. But as a recruiter, you expect every candidate you engage with […]
Housekeeping is an essential task, no matter what area of your business you look at. Circumstances change, and reviewing, revising, and tidying your processes and systems are all part of how we move forward with our business. And this is something that must also apply to our email marketing. Over time, the customers on our […]
Checking your emails as soon as you wake up or start work is a habit common to many. In fact, around 2.5 billion people worldwide do this. Email marketing is one of the most invaluable tools businesses have at their disposal. It is a direct and personal way to communicate with your customer. This is […]
Have you considered email marketing an obsolete method? Sadly, you are mistaken. The email has returned as if a phoenix and made its impact felt in the marketing world. Our calculations go wrong many a time. It has been the case with email marketing as well. Marketers have identified the ways to integrate email with […]
Your sales team has a simple and yet time-tested tool at their disposal to make a good first impression on customers: a well-written email. Digital marketing in today’s age requires that your team communicate effectively with potential leads and existing customers to create as large and lasting an impression as possible. All too often, though, […]
Running an email marketing campaign that doesn’t get engaged by your subscribers is the worst. Hell, no business owner or email marketer wants to take the time and effort to craft emails or newsletters (even if they have amazing newsletter ideas) that a good number of subscribers won’t bother to read, interact with, or even […]