Product development, in simple terms, means the process of creating/designing a new product/service. The activities involved include conceptualization, design, and development. This process is not just limited to new products. Old products get rebranded, and companies bring them back to the market. When they bring them back to the market, companies invest billions of dollars […]
Is there a way to improve the performance of your email campaign? Yes, setting up a dedicated landing page is almost always a good idea. After all the work we did to obtain those email addresses, researching prospects or targets, creating an engaging email copy, ensuring your email is going to be seen, formatting, scheduling, […]
What is email address validation? Have you ever signed up for a service or newsletter and got an email shortly after that provides a verification link? That’s what we’re talking about! In short, it’s the practice of making sure customers’ email addresses are verified as real before you send them messages. Surprisingly, despite the extensive […]
Brands are forever seeking ways to generate interest and build awareness. They’re constantly competing with each other to target different niches. The digital world is filled with rivalry. Many audiences overlap. As a result, it can be challenging for a company to carve out its place. Customers purchase from and support specific companies for a […]
Did you know that in 2019 78% of marketers reported an increase in engagement with their email marketing campaigns? Email newsletters are a great way to keep in touch with your loyal customers. If your email engagement is falling, then it could be a sign your newsletter design is due for a revamp. Done properly, […]
Here’s something shocking! 69% of sales representatives say that they often can’t find the right content to send their prospects. Can you imagine how devastating that is to your business? Imagine. You’re a sales rep. Finally, after days of canvassing, you have a qualified lead. A carefully worded email, a PDF with the right information, […]
Spending time and resources to craft an email marketing campaign only to end up with a low open rate can be incredibly frustrating. However, it’s a reality of cold email outreach. Are you aware of different types of trigger words you should be using in your emails? While there’s no magic formula to ensure that […]
As inbound marketers, we understand that the days of buying a lead list, loading the contacts into the CRM system, and blasting out emails are over. Nevertheless, the concept of building a completely opt-in database right from the start can be a daunting task. So, the question is: how can you quickly scale your database […]
With so many new marketing technologies out there, it’s easy to overlook the foundation of all marketing: great copywriting. No matter what tools you use, if you don’t have some solid copywriting, your campaigns aren’t going to get very far. Luckily, copywriting is a skill that can be learned and practiced. If you want to […]
By 2021, 80 percent of developing technologies will have an AI foundation, Gartner estimates. That will entail a spectrum of technological platforms becoming available for digital marketing — especially email marketing platforms. Along with social media and targeted display ads, email is one of the better-performing digital marketing tools. Email is viewed by marketers as […]