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4th April 2018 in Email Strategy

Facebook is Cheap But Email Converts Better: How to Use Both

ADD_THIS_TEXT No marketing channel is perfect. Each has their strengths and weaknesses. It takes the right combination to win the day. Learn how to maximize your marketing ROI by combining the best of Facebook and email marketing. You only have so much time in your day and so many dollars in your budget. That’s why […]

20th February 2018 in Email Strategy

Why You Want High Email Unsubscribe Rates

ADD_THIS_TEXT Email marketers expect a certain amount of unsubscribers from any campaign. But how do you know your unsubscribe rate is too high? The average unsubscribe rate is between 0.2% and 0.5%, according to most marketing experts. Sudden spikes above 0.5% are often thought of as signals that something is amiss. So should you panic? […]

1st February 2018 in Cold Email

How to Use Cold Outreach to Get Links to Foundational Content

ADD_THIS_TEXT Not all content is destined to go viral. In fact, most good content is not going to get a whole lot of traction virally. When was the last time you saw a Wikipedia page trending on social media? It’s easy to promote a fun click-baity piece, a funny video, or a timely research report […]

18th January 2018 in Email Strategy

How to Use Social Proof to Win Over a Prospect: Part 2

ADD_THIS_TEXT The cold email is one of the most difficult sales endeavors. It’s not sending them that’s difficult. That’s easy. Trying to get a response is the real challenge. Why is it so hard to get a response? Partly, it’s because there’s a general distrust of cold emails among people today. Think about it: How […]

1st January 2018 in Email Strategy

How to Use Social Proof to Win Over a Prospect: Part 1

ADD_THIS_TEXT Winning over prospects is hard. And cold prospects are the most difficult. Most of the people on your list don’t even care to see your email in their inbox, and many of them won’t respond for that reason. You did the best you could with market research and prospecting and trying to understand who […]

6th December 2017 in Cold Email

9 Science-Backed Cold Email Templates & Formulas to Steal

ADD_THIS_TEXT Welcome to spam. Or, if your cold email does get to my inbox, welcome to my delete button, block button, and, if I’m feeling particularly salty, my black-list button. Sound harsh? Well, that’s the reality for most cold emails. Usually, the best case scenario is that you don’t get blocked. But you also don’t […]

21st November 2017 in Cold Email

A Second First Impression: Why Follow-Ups Are More Important than Initial Emails

ADD_THIS_TEXT Most successful sales or partnerships take more than a dozen “touches” before you hear a response back to seal the deal. The problem? No one seems to be sending follow-up emails. They send one email and then never write to that prospect again. In fact, a whopping 70 percent of sales emails don’t go […]

7th November 2017 in Email Strategy

Why Scrubbing Email Bounces Can Increase Results

ADD_THIS_TEXT Email inboxes all across the world get bombarded by well-meaning senders. You aren’t trying to be annoying. But despite your intentions, some recipients won’t open, click, listen or respond. And your email list of prospects brings in fewer leads than a car salesperson with a big ego. You check your phone far too often […]

5th October 2017 in Cold Email

5 Unexpected, Unusual Sales Pitches That Got Great Results

ADD_THIS_TEXT If you sell, you have to pitch. Whether it’s a physical product, service, or digital download, you have to provide compelling reasons why someone should lay down their hard-earned dollars for whatever it is you’re selling. In the beginning, it was newspaper ads and door-to-door selling, which was replaced by cold calling and sales […]

21st September 2017 in Cold Email

What Glengarry Glen Ross Can Teach You About Cold Emails

ADD_THIS_TEXT Put that coffee down. Coffee’s for closers. If you work in sales, you’ve no doubt heard that before. Even if you don’t work in sales, you’re probably at least familiar with the expression. It’s become part of the vernacular in virtually every industry. The line comes from Glengarry Glen Ross, written by American playwright […]

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