ADD_THIS_TEXT Winning over prospects is hard. And cold prospects are the most difficult. Most of the people on your list don’t even care to see your email in their inbox, and many of them won’t respond for that reason. You did the best you could with market research and prospecting and trying to understand who […]
ADD_THIS_TEXT Welcome to spam. Or, if your cold email does get to my inbox, welcome to my delete button, block button, and, if I’m feeling particularly salty, my black-list button. Sound harsh? Well, that’s the reality for most cold emails. Usually, the best case scenario is that you don’t get blocked. But you also don’t […]
ADD_THIS_TEXT Most successful sales or partnerships take more than a dozen “touches” before you hear a response back to seal the deal. The problem? No one seems to be sending follow-up emails. They send one email and then never write to that prospect again. In fact, a whopping 70 percent of sales emails don’t go […]
ADD_THIS_TEXT Email inboxes all across the world get bombarded by well-meaning senders. You aren’t trying to be annoying. But despite your intentions, some recipients won’t open, click, listen or respond. And your email list of prospects brings in fewer leads than a car salesperson with a big ego. You check your phone far too often […]
ADD_THIS_TEXT If you sell, you have to pitch. Whether it’s a physical product, service, or digital download, you have to provide compelling reasons why someone should lay down their hard-earned dollars for whatever it is you’re selling. In the beginning, it was newspaper ads and door-to-door selling, which was replaced by cold calling and sales […]
ADD_THIS_TEXT Put that coffee down. Coffee’s for closers. If you work in sales, you’ve no doubt heard that before. Even if you don’t work in sales, you’re probably at least familiar with the expression. It’s become part of the vernacular in virtually every industry. The line comes from Glengarry Glen Ross, written by American playwright […]
ADD_THIS_TEXT Data gathered by TextRequest suggests that roughly 74-75 trillion emails were sent worldwide in 2016, with the average email user receiving 88 messages per day (but sending out just 34). Those aren’t good odds for salespeople. Not only are prospects receiving more messages than ever, they’re being extremely selective about how and when they […]
ADD_THIS_TEXT Standard emails have an average open rate of only 34.1%, according to Marketing Charts. And the CTR is even lower than that. And I mean way lower. We’re talking 3.1%. I bet you that number is even lower for recruiters. We get it: recruiters have a tough gig. But they don’t help themselves by […]
ADD_THIS_TEXT Cold calling and cold emailing have a lot in common, with many parallels that can complement each other. Yet too many people use cold emails as an excuse to hide behind their computers and ask for too much too soon. In reality, you’ll find that a well-executed cold email can crush a cold call […]
ADD_THIS_TEXT There are over 269 billion emails sent each day. White collar professionals get over 120 emails daily with about half of that (49.7%) being spam. It’s no wonder why Gmail filters this junk out before it ever hits your inbox. We can sit here and state the obvious: Send better stuff. But you still […]