Catchy subject line, check. Attention-grabbing hook, check. Active email recipient list, check. Convincing images, check. Clear and direct CTA, check. After time spent, edits, and revisions – you’re ready to hit send on the email campaign. But, how would you feel if it doesn’t even make it to your audience’s inbox? Email deliverability is […]
Do you remember your first outreach email pitch? I can still see mine very clearly, spending an hour rewriting the same 12 sentences and not getting a reply. I never got a reply because I send topics that weren’t so relevant to the blog I was pitching to – a fact I was to […]
Got great content and now want to evolve your SEO strategy by cold emailing link prospects? We’ve got you. Link building via email outreach — which is key to your SEO success — should also be known as relationship building. The stronger your relationships are with fellow websites and bloggers in your niche, the […]
Let’s be real for a minute: you could do very well using only email for your business. No social media or guest blogging. No conferences or events. Just email. It’s that good. And while you probably won’t – and shouldn’t -– forgo all other channels and tactics, We’ve collected 65+ statistics to show that […]
Qwertyuiop – The odds are that this was the copy of the first email ever, at least according to the recollections of Ray Tomlinson, the man who invented the electronic mail technology back in 1971. Almost half a century later, email is very much alive and kicking despite being declared dead many times. Any proof? […]
Email is one of the online marketer’s most powerful tools. You can directly communicate with customers through email. It gives you the chance to build trust with your audience, provide value and market to them. Not only that, but it is preferred when selling to millennials and boomers alike. In fact, 72% of millennials […]
Automating an email outreach campaign is a difficult enough undertaking for the experienced marketer. For those who are new to the process of email automation or have tried and failed in the past, it probably feels like a total shot in the dark. How do you know if you’re segmenting your lists correctly? How do […]
There are 2.9 billion email users worldwide. While you may not have that many people on your email marketing list, demand for email is still high. In fact, 61% of consumers say that they enjoy receiving promotional emails weekly, and 38% want emails more often. Marketers spend around 20 hours per week on non-automated email […]
Email prospecting is the process of finding, researching, and qualifying prospects for a cold outreach campaign. It’s an essential part of any outreach campaign for two reasons: It ensures you’re not wasting time emailing unqualified “prospects.” It helps you track down key information that allows you to personalize emails, and increase response rates and conversions. […]
Email is a force to be reckoned with for your business. A well-coordinated email campaign can quickly build momentum for your product or service, and recipients favor it, too – 73% of millennials identify email as their preferred means of business communication. The sales email, when executed correctly, can yield impressive results. Sales emails […]