ADD_THIS_TEXT Welcome to spam. Or, if your cold email does get to my inbox, welcome to my delete button, block button, and, if I’m feeling particularly salty, my black-list button. Sound harsh? Well, that’s the reality for most cold emails. Usually, the best case scenario is that you don’t get blocked. But you also don’t […]
ADD_THIS_TEXT Most successful sales or partnerships take more than a dozen “touches” before you hear a response back to seal the deal. The problem? No one seems to be sending follow-up emails. They send one email and then never write to that prospect again. In fact, a whopping 70 percent of sales emails don’t go […]
ADD_THIS_TEXT Email inboxes all across the world get bombarded by well-meaning senders. You aren’t trying to be annoying. But despite your intentions, some recipients won’t open, click, listen or respond. And your email list of prospects brings in fewer leads than a car salesperson with a big ego. You check your phone far too often […]
ADD_THIS_TEXT It’s true: personalization is popular. But, it isn’t always the answer It can be tricky. And, a lot of times, not all it’s cracked up to be. What makes us get into trouble with personalization? According to results from an Experian survey, data is often the main culprit for ruining personalized outreach tactics. Why? […]
ADD_THIS_TEXT If you sell, you have to pitch. Whether it’s a physical product, service, or digital download, you have to provide compelling reasons why someone should lay down their hard-earned dollars for whatever it is you’re selling. In the beginning, it was newspaper ads and door-to-door selling, which was replaced by cold calling and sales […]
ADD_THIS_TEXT ‘Influencer driven marketing’ is a remarkable concept, but establishing contact with the ‘influencer’ still remains the biggest bottleneck in the process. You might have an excellent idea to pitch, but they might not even open your cold email! Sounds familiar? Not getting a reply to a cold email, especially when you’ve tried every trick […]
ADD_THIS_TEXT Put that coffee down. Coffee’s for closers. If you work in sales, you’ve no doubt heard that before. Even if you don’t work in sales, you’re probably at least familiar with the expression. It’s become part of the vernacular in virtually every industry. The line comes from Glengarry Glen Ross, written by American playwright […]
ADD_THIS_TEXT Data gathered by TextRequest suggests that roughly 74-75 trillion emails were sent worldwide in 2016, with the average email user receiving 88 messages per day (but sending out just 34). Those aren’t good odds for salespeople. Not only are prospects receiving more messages than ever, they’re being extremely selective about how and when they […]
ADD_THIS_TEXT Recruiting the right fit for a company is an important job. Companies are rightfully picky about who they recruit. It’s not just about having the right skill set, it is about an overall fit in terms of attitude and culture. There might be hundreds of applicants for a position, but ONLY ONE who fits […]
ADD_THIS_TEXT Standard emails have an average open rate of only 34.1%, according to Marketing Charts. And the CTR is even lower than that. And I mean way lower. We’re talking 3.1%. I bet you that number is even lower for recruiters. We get it: recruiters have a tough gig. But they don’t help themselves by […]