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5th October 2017 in Cold Email

5 Unexpected, Unusual Sales Pitches That Got Great Results

ADD_THIS_TEXT If you sell, you have to pitch. Whether it’s a physical product, service, or digital download, you have to provide compelling reasons why someone should lay down their hard-earned dollars for whatever it is you’re selling. In the beginning, it was newspaper ads and door-to-door selling, which was replaced by cold calling and sales […]

28th September 2017 in Cold Email

The Ultimate Cold Email Influencer Outreach Strategy

ADD_THIS_TEXT ‘Influencer driven marketing’ is a remarkable concept, but establishing contact with the ‘influencer’ still remains the biggest bottleneck in the process. You might have an excellent idea to pitch, but they might not even open your cold email! Sounds familiar? Not getting a reply to a cold email, especially when you’ve tried every trick […]

21st September 2017 in Cold Email

What Glengarry Glen Ross Can Teach You About Cold Emails

ADD_THIS_TEXT Put that coffee down. Coffee’s for closers. If you work in sales, you’ve no doubt heard that before. Even if you don’t work in sales, you’re probably at least familiar with the expression. It’s become part of the vernacular in virtually every industry. The line comes from Glengarry Glen Ross, written by American playwright […]

14th September 2017 in Cold Email

What the 5 Worst Sales Pitches Ever Can Teach You About Cold Emailing

ADD_THIS_TEXT Data gathered by TextRequest suggests that roughly 74-75 trillion emails were sent worldwide in 2016, with the average email user receiving 88 messages per day (but sending out just 34). Those aren’t good odds for salespeople. Not only are prospects receiving more messages than ever, they’re being extremely selective about how and when they […]

7th September 2017 in Cold Email

How To Write Emails Like a Pro Recruiter

ADD_THIS_TEXT Recruiting the right fit for a company is an important job. Companies are rightfully picky about who they recruit. It’s not just about having the right skill set, it is about an overall fit in terms of attitude and culture. There might be hundreds of applicants for a position, but ONLY ONE who fits […]

31st August 2017 in Cold Email

What Recruiters Can Teach You About Failing at Outreach

ADD_THIS_TEXT Standard emails have an average open rate of only 34.1%, according to Marketing Charts. And the CTR is even lower than that. And I mean way lower. We’re talking 3.1%. I bet you that number is even lower for recruiters. We get it: recruiters have a tough gig. But they don’t help themselves by […]

23rd August 2017 in Email Strategy

GIFs & Emojis – How To Use Them In Your Emails (Examples+Stats)

ADD_THIS_TEXT ‘A picture is worth a thousand words,’ or so goes the phrase. It’s safe to say that we are now a part of an over-stimulated digital world, with a new language driven by GIFs and emojis of all kinds. It’s part of our daily routine- it’s fun, intense and, well… in sync with the […]

16th August 2017 in Cold Email

What Cold Calling Can Teach You About Writing Emails

ADD_THIS_TEXT Cold calling and cold emailing have a lot in common, with many parallels that can complement each other. Yet too many people use cold emails as an excuse to hide behind their computers and ask for too much too soon. In reality, you’ll find that a well-executed cold email can crush a cold call […]

25th July 2017 in Open Rates

7 Subject Line Hacks to Make Your Cold Email Irresistible to Open

ADD_THIS_TEXT There are over 269 billion emails sent each day. White collar professionals get over 120 emails daily with about half of that (49.7%) being spam. It’s no wonder why Gmail filters this junk out before it ever hits your inbox. We can sit here and state the obvious: Send better stuff. But you still […]

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