Let’s talk about sales.
Is your sales team sales-ready? And before you immediately say ‘yes’, really stop and think about it. Are you doing everything possible to make it enabled, mobile, and prepared for the 21st-century marketplace?
Think about this:
- It takes at least 10 months for a new sales rep to become truly productive.
- 90% of sales reps avoid using content because it’s outdated and/or not customizable.
- 95% of consumers buy from a rep that provides relevant content at each stage of the sales funnel.
- 65% of reps can’t find content to send to their prospects.
- Companies using sales enablement tools have cut their sales cycle by 18%.
- 84% of publishers and 81% of advertisers in the U.S. alone are planning to utilize affiliate marketing as a separate sales channel in 2021.
You can reverse, reduce, or remove those challenges with a comprehensive sales enablement solution. That’s the good news.
The even better news? We’ve found the top sales enablement tools for you in 2021.
Context switching kills your reps’ productivity. That’s why no one uses traditional solutions for sales knowledge – like wikis and sales asset management portals – anymore. Guru’s browser extension and Slack bot is built to live wherever sales reps work, cutting their time spent searching for information by 67%. Whether reps are in their inbox, CRM, or on LinkedIn, Guru provides them with one-click access to the situational sales knowledge and marketing assets they need to hit their numbers.
Instantly engage your online visitors by sending targeted messages based on their browsing behavior with Acquire live chat solution. Quickly qualify leads by recording their activities and sending out proactive messages to garner further information and take it to the next level.
Acquire helps companies to boost sales by enabling them to provide real-time support with visual engagement tools like video chat, and co-browsing. Be it sales, support, or your customer service team, they can provide assistance by accessing their current browser in real-time, and solve even the most complex customer issue in one session.
As reported by Relevant.Software, from the sales department, they have started using Acquire in their work, because they have good customer service and it was really the deciding factor and set this product apart from other competitors.
Aritic PinPoint is a leading marketing automation and sales engagement platform for B2B businesses. With over 2,000+ brands trusting Aritic PinPoint across the globe, this tool offers insights on potential customers, profiles leads and equips your sales team with all the requisite details to have a personalized conversation. Whether it is nurturing anonymous visitors and converting them to leads, or any of the marketing stages, Aritic PinPoint has all the features in place for a successful lead activation. With Aritic Sales CRM available (along with many more popular CRM integrations), marketing and sales team always stay in sync throughout the nurturing cycle.
Brainshark gives sales reps the skills and knowledge they need for the wherever-whenever-however world we live in. By putting everything at reps’ fingertips for the systems and devices they already use, they are sales-ready 24/7/365.
Brainshark is a mobile-first solution for a mobile-first sales force that provides seamless integration with the most popular and powerful platforms like Salesforce and Seismic. Train and coach reps on the road or in the office with easy content creation and sharing, track completion of mandatory learning material, harness deep analytics and insight, and more.
Highspot gives businesses a powerful sales advantage to engage in more relevant buyer conversations and achieve their revenue goals. Through AI-powered search, analytics, in-context training, guided selling, and 30+ integrations, the Highspot platform delivers enterprise-ready sales enablement in a modern design that appeals to sales reps and marketers alike. According to one leading company Agentestudio, using Lms development services can create a platform similar to Highspot, which will allow you to make sales more efficiently.
Using Highspot, sales teams can quickly find the best-performing content and customize it for each opportunity, and marketers gain insights on content use and effectiveness to develop a data-driven strategy. Highspot has 90% average monthly recurring usage and global support in 125 countries and is a highly trusted solution for sales enablement.
Oktopost is a bit of a different beast. Social media is quickly becoming one of the main platforms where B2B sales happen. In fact, social sellers are 51% more likely to achieve their sales quotas. The next solution on our list enables sales teams to better understand how social selling is impacting their deal flow. Oktopost is a B2B social media management platform that, unlike other social media management platforms, tracks social media activities for leads, opportunities, and customers enabling sales and marketing teams to get better visibility into the impact social media has on their pipeline.
Partner Relationship Management, channel marketing, sales enablement, asset management, and marketing automation. That’s Mindmatrix. Their sales enablement platform allows sales reps to identify, engage, nurture, and convert prospects from one central dashboard. With sales onboarding and training, mobile accessibility, asset recommendations, playbooks, detailed prospect view and analytics, sales reports, social selling, personalized sales asset generation, and contract e-signing, Mindmatrix equips your sales team with everything they need and more. Build a smarter team, make smarter decisions, and sell smarter and faster than ever before.
Mediafly transforms sales interactions for buyers and sellers alike, understanding that most people dislike being sold to. With Mediafly’s Evolved Selling™ solution, the disconnect between sales and marketing teams is remedied; solving the problem of uncustomized, boring, and static sales presentations and underused marketing content, outdated and unrelated to prospects’ needs. Mediafly accelerates deal closure by 28-43%, drives company growth 40-66%, drives repeat business more than 80% of the time.
9. SAVO Group
With over one million satisfied sellers, SAVO is the market-leading and complete sales enablement platform. At a time when 10% of revenue is lost due to sales enablement misalignment and 80% of training is lost within two months, your sales force needs every advantage it can get. SAVO supplies your team with the coaching, content, and process they need at each stage of the funnel, resulting in more sales and success for everyone. In fact, 90% of reps hit quota when supported by technology and coaching. SAVO brings the power of your entire organization into every sales meeting, wherever and whenever it takes place.
Seismic recently acquired SAVO Group to extend sales enablement market leadership. Check out the details here.
Bigtincan’s AI-Powered Sales Enablement Automation helps you learn faster, sell smarter, and be more productive. Bigtincan Hub can help in the areas of adaptive onboarding and learning, sales content management and collaboration and coaching.
Showpad lets you sell smarter, placing the buyer experience front-and-center, while providing intelligent sales content and powerful analytics to empower your sales team to sell the way your customers want to buy. Personalize every touchpoint, instantly share the right content at the right time, and close more deals from wherever you are.
Seismic is a leading global sales and marketing enablement solution. Seismic improves close rates and delivering larger deals for sales while increasing marketing’s impact on the bottom line. Large enterprises use Seismic to increase sales productivity. This is done through the automatic distribution of relevant information and personalized content to reps for any buyer interaction. Powerful content controls and visibility into usage ensure brand integrity and reduce risk. Seismic’s machine learning and analytics capabilities continuously improve the entire enablement process for large enterprises, increasing the ROI of sales content and tying it directly to revenue.
Docsketch is a free electronic signature tool for documents at every stage of the sale. Having a paperless sales workflow is an important part of speeding up and scaling sales. This means more than simply having documents in electronic format. Electronic documents must be shared, tracked, and completed without downloads or extra plugins and tools. Enabling a fully electronic workflow is what Docsketch focuses on. It’s a single tool that can be used to track presentations and other sales collateral, and cuts turnaround time on closing documents by 50% or more. As an alternative, you can use Signaturely for creating online signatures.
noCRM is a Lead Management Software made for sales reps. In line with the company’s Develux opinion unlike most current CRM systems, noCRM focuses on the end-users first, the sales rep, and his manager to boost their productivity. Adding new leads has never been easier via email, mobile, spreadsheet or even by scanning business cards. Sales managers can oversee their sales cycle from end to end and monitor the health of their pipeline via a dedicated pipeline view. Synchronizing reminders with calendars ensures that no follow-up goes amiss and no vital lead is dropped.
With over 6 million company sites, 5000+ content assets, and 250,000 active readers, The Aberdeen Group provides invaluable insight on companies and brands looking for whatever it is you’re selling, with a library of research and data-backed content to engage them at any and every stage of your sales funnel. It’s a one-stop shop for leads and the content to engage and nurture them with ease.
Whether it’s awareness, consideration, or decision time, Aberdeen delivers qualified prospects and provides them with the exact content type to nudge them through to ‘yes.’ With their proprietary P.A.C.E. content-creation methodology (Pressures-Actions-Capabilities-Enablers), Aberdeen has benchmarked 644,000 companies in their research and provided insight to 93% of the Fortune 500.